Website maintenance is shown on a diagram as a mechanical digital engine

Website Maintenance – Learn 8 Reasons Why It Wins Big!

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Website Maintenance is like Car Servicing

It’s common for businesses to think that once their site is up and running that they can step away and ignore any website maintenance. However, your website is something that evolves with your business but also your customers and the ever-changing demands of search engines. 

We are a web development agency in Surrey with much experience in this area. If you choose to leave your website as it is then you are going to discover the common problems that arise as a result of not carrying out regular maintenance duties. 

You must not forget about the site once it’s up and running. Think of it as a digital engine compared to a car, one which needs its battery, tyres & fuel checked and at times replaced.

A car engines working parts are being maintained and this is similar to website maintenance

There are many different elements that feed into the overall performance, appearance and security of your website and all of that works collectively to help it achieve its goal.

As a business owner, your website is your shop window and so, the benefits of website maintenance cannot be ignored but failing to carry out maintenance will only result in it working against you.

With this in mind, what are the dangers of not maintaining your website, and what is a website maintenance plan?

Why Should You Always Maintain an Existing Website?

There are many different reasons why this has to be done. It’s important to look at it from a security perspective because security is constantly changing with risks.

Furthermore, customer retention is vital. As a result, updated content, repaired links, better content and functionality as well as speed all contribute to the user experience and satisfaction.

What this means is that a modern website is never truly “finished” and should be seen as work in progress. 

What Dangers Do Business Face If They Fail on Website Maintenace?

It’s quite clear over the years that a website services list is one that has to be followed. However, if businesses fail to maintain their website regularly they are going to experience a range of problems.

These oversights could be a thorn in their side and result in losing customers and profits. So, what are the dangers?

1. Missing out on Software Maintenance Updates

When you run a website, it’s likely to run on a specific platform. As an example, a large number of websites around the world are built on WordPress and so, that means that they are likely to need regular updates.

In WordPress, the core software that runs websites needs regular updating and these updates can be rolled out at any time. If these websites are not applied rapidly then websites functionalities might be lost as a result.

Furthermore, plugins require updating too as well as themes and on the whole, there is around one WordPress update each month.

The entire performance and functionality of your website will depend on running updates to the core software and any plugins that you might use.

This is a relatively simple process but is one that can be carried out quickly with the results being instantly noticed while helping your website to avoid future problems.

Check your CMS platform every day and watch out for any notifications for update notifications. Update and Activate the new file version.

However, make sure your site is backed up prior to updating the main WordPress software.

2. Failure to protect Customer Data without Website Maintenance

Website maintenance for security has to underpin everything you do as an online business. Believing that the security you have in place is enough is one of the biggest mistakes you could make.

Cyber threats are ongoing and as quickly as hackers are looking for new opportunities, security companies are finding solutions.

This means that a website that is considered secure today could be insecure tomorrow or even next week. It’s something that you have to take extremely seriously because these risks are a risk for your business but also your customers and users.

Hackers are constantly looking for vulnerabilities within your site and they often do this by finding vulnerabilities in code. They will attempt to take advantage of this and will spend huge amounts of time exploring sites that might be exploited.

However, you can avoid or reduce the risk of becoming a victim of cybercrime by ensuring you carry out maintenance on your website in relation to security.

If you are using a platform such as WordPress then you might want to consider updating plugins. If you have your own server then you will need to make sure that all of the relevant patches are installed.

Website maintenance statistics prove that security maintenance is probably the most important element of all and you need to keep on top of it.

Should you get hacked then you will need to remove the virus, clean up your website and then carry out a restore, all of which takes time but will also put your business out of action.

Also, remember that it’s important to consider your users. Their personal details are at risk, so it’s really important to make sure you are protected.

3.Content Goes Stale Without Website Maintenance

It’s not just about updates and security when it comes to your website maintenance services list.

Your content is key to engagement and you have to make sure that you engage with users. If you keep your content the same then what incentive do they have to return?

Below is a snippet from our client’s Google Search Console graph, who signed up for a content plan and a monthly competitive keyword tracker. Their site from the beginning of October rebounded and started to deliver with e-commerce sales and this is what our Web Design Surrey UK team is very good at.

Google Search Console graph showing website impressions increasing due to website maintenance package

Users are now looking for a fresh experience whereby they can access the latest products, news, or information. Outdated information is not going to prove helpful and you will also be giving the impression that you are a business that simply doesn’t care or isn’t around anymore.

Whether it’s a new look or regular blog posts, keeping content new and intriguing is all part of keeping your website relevant.

4. SEO Eventually Dilutes Without Website Maintenance

Search Engine Optimisation is ongoing and it is something that needs to be actively managed in order to experience the benefits of website maintenance.

SEO is all about ensuring your website is set up and ready for search engines to recognise it.

Site optimisation is wide and varied and can include many elements such as keywords, exploring competitors, streamlining design, and ensuring visitors stay on your site.

Search engines are extremely intelligent and they have the ability to rank your website based on all of these factors. Keeping keywords fresh and ensuring they target your customers based on what they are searching for will ensure your website ranks well.

Without up-to-date SEO, your website will simply slip down the rankings and that means that people won’t find you. That will result in reduced traffic and fewer profits.

Maintenance plans can include regular reporting from your Google Search Console and Analytics, to help pick up on Mobile errors, downgrades in Impressions.

Plans also maintain broken external page links, which can harm page SEO score.

5. Fail to Back Up, Prepare to Fail

One of the most crucial elements of website maintenance is to make sure you are prepared should anything fail.

Over time, your website will evolve. But if you are making backups months apart then you are going to lose vast amounts of data should you be relying on a past backup to get your site back up and running. 

Regular backups can be undertaken by website maintenance software but it is something that you should place a focus on.

Is your Web Hosting provider backing up every 2 hrs? Is your host provider giving value? These are features you can talk to them about to make sure these plans are scheduled.

Is your database also being backed-up every 24 hrs? Question the impact of such failure in accessing key data and what that does to your operational efficiency.

6. Miss Out on New Features That Maintenance Delivers

The technology that drives websites is evolving at an impressive rate and these features can help you to align your website with the needs of your users.

You might miss out on enriched social media integration features that can help your business reach new users and engage with current users.

SEO plug in’s rival each other and evolve to improve their interface, you may lose out on how to improve your DIY SEO for posts and new page updates.

Read what the updates are for every plug in or other software. Make sure you understand how they can help elevate your impact on the website.

Furthermore, you might also miss out on free security features such as an SSL certificate that helps to encrypt communications keeping user information safe.

7. User Experience Will Suffer Without Website Maintenance

The image of your brand will be reflected in your website and it is your website that will generate that first impression. It will be influential when helping people to determine whether you are a business worth trusting.

With a website that doesn’t function correctly, is slow and laborious it’s common to see people leave and go elsewhere. You will need to take a look at page speed and broken links but also ‘page not found’ errors and poor grammar or spelling errors.

Making sure maintenance is in place will ensure the user has an experience that leaves them engaged and keen to find out more.

8. Websites Not Maintained Won’t Reach Every Client

Think that a desktop website is enough? Think again because mobile devices are taking over and now search engines are considering this to be a crucial factor when ranking websites.

You might need to run regular updates to ensure that your mobile users have a seamless experience. With new devices and 5G technology comes a need to consider your website with active maintenance that keeps your website visible online.

Google runs new updates several times a year, if you don’t stay on top of these to maximise efficiencies you will slide in the rankings for your keywords.

Are Website Maintenace Packages Worth it?

If you were unsure how to do website maintenance or wanted to know what does maintenance packages include then now you have an idea.

Website maintenance is absolutely crucial to the success of your website and you have to keep on top of it. You can learn to use your chosen platform that allows you to run basic updates yourself but a plan of action can help you work through the list and avoid the problems listed above.

If you get it right, you can have confidence in your website and make sure that it is working hard for your business and delivering satisfaction.

Cream Soda media starts website maintenance packages off at £60 to £100 per month for the majority of small to medium-sized businesses and does scale up for more critical cloud-based hosted sites.


For any advice for your website, contact Cream Soda Multimedia at or Tel +44 (0)1276 490448.

chatbot for websites are they good for my business?

Using A Chatbot For Your Website – Good idea?

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Whether you embrace a chatbot for your website or not, technology that automates much of what we do is taking over.

When it comes to customer satisfaction, consumers want exceptional levels of communication and they want more than just the ability to pick up the phone and make a call. They want answers at the click of their fingers and the solution around that is to opt for chatbots.

What is a Chatbot?

We see Chatbots on social media accounts, website contact pages, but what are they? A Chatbot, which is short for Chat Robot, is an artificial intelligence program that interfaces and interacts with consumers online, whereby they can ask common questions to funnel down queries for internal customer service departments. Using pre-defined scripts they are a smart way to access human behaviour and common feature on many websites.  

They are now so good that many people might think that they have actually spoken with a real person due to the natural way they respond.

They work by responding to questions and answers which means that a human is not required to sit and respond to messages. The aim is to streamline the process of helping consumers find what they need and that means that they can provide answers and point them in the right direction.

Most of us use a Chat Bot every day, either on an Amazon Alexa or via Apple Siri.  As 5G grows and mobile phone online search expands, voice search will be a bigger factor.  Siri and Google Assistant will come more into play for the average user.

Why Should You Use a Chatbot for your Website?

The benefit of a chatbot becoming the online face of your brand or business is crucial because consumers need to feel as though they are receiving a personal experience. This is something our Web Design Surrey UK team values.

Chatbots Improve Customer Engagement

When businesses appear faceless, consumers are known to look elsewhere but a chatbot helps to overcome that problem and engage with them.

With a chatbot that is set up to answer questions about products or services, it enables consumers to feel as though a business is considering their needs and actually values them.

Chatbots Deliver Lead Generation

A chatbot is almost a form of lead generation because when people use a chatbot they might not yet be a part of the sales funnel. With the correct level of interaction and guidance, it’s possible for chatbots to encourage users to take action. 

Chatbots Improve Customer Service

Along with this customer service is also an imperative part of running an eCommerce website. Even customers who have a complaint can be turned around and become loyal with the correct customer service.

Customer service is about understanding and identifying the needs of consumers and a chatbot has to be exceptionally good if it is to excel.

While many businesses are still opting to use human interaction as part of their customer service more are spending money on implementing chatbots to elevate this. 

Chatbots can scale up your business, reach a wider audience, effectively answering queries that you otherwise missed or delayed in responding to on emails & phone calls.

Could Chatbots for your Website be bad?

Despite all of this, it’s crucial to remember just how much damage a chatbot can cause to your brand. Even the most advanced systems cannot handle a change in direction of conversation or pick up on the tone or users and react accordingly.

These are crucial elements that are lost when businesses switch from human interaction to chatbots. If a chatbot fails in delivering a satisfactory solution then there is no doubt that consumers are going to look elsewhere. 

With your pre determined script, you must always assume the customer wishes to phone or text a real person after a few minutes with a chatbot.

Chatbots Can Not Handle Complicated Consumer Queries

Most users of this technology get on fine when the question is direct and the answer is simple. But you will find that still, over 50% of customers do want real contact with you.

Every customer has a different query, complaint, or buying request. You must be flexible to pick these opportunities quickly.

You as a business owner or your customer services team should be there on the phone, to take on which is essentially a pre-filtered caller.

If you are marketing to an older demographic chatbots may not be the ideal solution for your website. A more traditional solution, yet more labour intensive, will be required.

How Much Does It Cost to Make a Chatbot for your website?

If businesses want to enhance customer satisfaction then providing them with information when they need it is vital.

This is where a Chatbot can help and so, they could be seen as an investment. Despite this, they are clever, and with that comes the cost of developing one that can work for your business. 

So, as with anything, there are different types and they range from basic to brilliant. 

A simple chatbot online is basic and responds to basic commands but if any questions are typed beyond the capabilities of then it will fail. 

An advanced ai chatbot uses artificial intelligence to communicate effectively. They can understand language and communicate using suggestions without relying on phrases or keywords being pre-programmed. It is this type of chatbot that can leave visitors feeling as though they have communicated with a real person.

In terms of cost, they can range from free to over £1,000 per month and this all depends on their capabilities.

Therefore, it’s possible to create a chatbot in-house with a basic function. Next, you could choose to blend your time with software to create a chatbot that works well and feels almost real but this will increase in price.

Finally, you could find a chatbot agency that takes care of creating and maintaining chatbots allowing you to benefit from enhanced communication capabilities with customers. However, this can cost several thousands of pounds per month.

For small businesses, we recommend the Chatbot with IBM Watson. An easily integrated plug-in for WordPress websites.  However, it’s very basic and does lag a little, read the reviews carefully.

If you want to start off somewhere it’s a fine place to go.  Cream Soda Media can however build you any bespoke platform that can fit with your brand personality, maintaining UX and Responsive Design of your site

Where Can Chatbots for your website be Used?

What makes chatbots so unique is that they are completely adaptable to a range of scenarios and situations. 

The capabilities of chatbots are wide and varied.  You can discuss products, arrange a meeting, and even find love with a sex chatbot, it’s a very diverse piece of technology.  

In fact, would you believe that during our keyword research for this article ‘dirty chatbot’ and ‘sex chatbot’ were one of the highest searched for? OMG!

Twitch broadcasters are now using chatbots, allowing them to post automatic timed messages about their other social media accounts, and enabling users to chose different types of music whilst viewing the video.

E-commerce shops are also investing in Facebook Chatbots, providing order delivery updates, order tracking, and even showing you another item you may like to buy.  These are clever AI-based programs which can be your motivated salesperson 24/7.

Ultimately, wherever there is interaction with consumers and users it’s possible to use bots and chatbots. So, this can be utilised in relation to food orders, product suggestions, customer support, arranging meetings, and even looking for a particular service.

As technology evolves, more businesses will have the scope to benefit from it.

What Large Websites Are Using Chatbots?

The desire to implement chatbots is growing and now a vast percentage of businesses and brands are turning to the technology to help grow their brand and awareness.

However, if you think that chatbots are used by small businesses then it’s time to think again. In fact, they are used by a vast array of brands, some of which are the biggest in the world.

Estee Lauder  – This brand might be leading the way in the cosmetics industry but they are also leading the way when it comes to chatbot technology. Example below:

Chatbot for your website in action

They have paired it up with augmented reality to allow users to try products before they purchase. It’s a very clever yet unique way of giving consumers even more power over the decisions they make. – One of the biggest dating services in the world and yet, you might wonder how it would want or need a chatbot?

The truth is, they’re using this technology to help singles find matches. Known as Lara, she is actually helping people by asking them questions using a conversational approach to determine what they are looking for.

KLM – A big player in the airline industry, KLM uses the technology to help its employees, making it possible for people to find flights. It actually has a cheeky personality but helps take the effort out of booking flights and more.

How Do You Measure the Success of a Chat Bot?

The process of measuring the success of a chatbot is one that is hugely important when determining whether it is adding value to your business.

The activity volume alone will tell you whether people are using it and that is a good indicator. However, it is also worth noting that the time it takes for dialogue to take place is also a clear sign as to whether it is working.

Consider whether users are voluntarily using or are using it after being prompted to use it. 

Bounce rate is commonly related to websites and those users who leave a site without taking action. The same measure can be used for Chatbots. Consider the number of sessions that do not end with a satisfactory outcome. The higher the rate, the more that your bot is not doing the job you want it to.

There are many other considerations to make when measuring success. This can include conversation length, questions per conversation, usage distribution by the hour, and even the retention rate.

Ultimately, all of this data will provide a clear insight into the impact your chatbot is having.

Is a ChatBot the Future for your Website?

It’s a technology that is evolving at an incredible rate and one that is going to change the way that businesses interact with consumers.

As artificial intelligence improves, chatbots are going to become more efficient at dealing with consumers and their problems or queries.

However, at the moment, they are not a complete replacement for human interaction as that is vital for businesses if they are to retain consumers and build brand loyalty, both of which can help them to stand out among competitors.


For any advice for your next project, contact Cream Soda Multimedia at or Tel +44 (0)1276 490448.

Website Headers are key for user experience and SEO page value

5 Top Reasons Why Website Headers Are Vital

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Website Headers are things you have heard about but not understood correctly? Let’s make it easy to comprehend and put into practice.

Heading the ball is now being discouraged at kids’ football training.  Chances are now lost in front of the opposition net, whilst it’s our children’s long-term health we want to protect, they are missing open goals.

What’s the link to Website Headers then?  

Headers are a key element of every single website page and subsection on your website.  So many website owners leave out vital consumer call outs and search engine keywords for these sections.  

This is like a missed open goal.

Headers are key SEO elements every website owner should understand, it’s child’s play SEO and is simple to establish on your web design.  In this article, we will explain what are H1 and H2 headers and how they should be used. 

Essentially what are the main Headers on a website?  H1 Headers are the lead text at the top of each website page, used once, and are approx. 24 – 26 pixels in size. They headline the page, informing the user and search engine on the page topic. H2 Headers will divide the article body up into chapter headings, used multiple times, which improves user experience and keyword optimisation. 

After that, there is a sliding scale of authority for smaller headers ranging from H3 to H6.  These can be useful for Call To Action links or, sub-chapters in the article body of a blog.

Lets focus on H1 Headers first.

Why Does My Website Require Headers 

Visitors enter your site from various pages, not just from your front page.  They might arrive via 

  • A search query which led them to a blog 
  • Linking from another site (backlink) to a particular page, 
  • From a YouTube URL link in the description copy.

Therefore the H1 header takes a leading role in indicating what page the user is on.  Users flick from one page to another fairly quickly, and an easy to read, large heading above the page confirms their destination.  

Website owners should plan for a key phrase in this header, otherwise, users might not believe the page is relevant to their search.

If there is no header present, users will be lost within your site structure and will ultimately leave. Thus increasing your bounce rate, lowering your SEO score, and rankings suffer.

Why Do Page Headers help My Page Ranking

For Search Engines to spider your page and understand the page topic, you will need headers for exactly that.  

It’s easier for search engines to source content that is labelled and written in a structured way.  If successful the pages will be indexed and ranking positions will be set.  

Each page should only have one H1 (1 x topic) visible at the top.  

A search engine will scan the page for one H1 tag. If there is more than one then the page Header hierarchy will be incorrect, the search engine will be confused just like a user.  

Each page should publish unique content focusing on 1 subject and consist of one H1 Header describing that content. 

Why Website Headers Improve User Confidence 

Users typing in search queries will see your site appear with the Page Title, Header and Meta Description on the results page.  When clicked users want to know straight away that the page they are visiting is relevant to their search.  

Page Titles for Blogs are actually the H1 headers for your page, so the user will see the same header both in the SERPS (search engine results page) and website page.  

For your other services/commercial pages, you don’t need to match the page title, just re-enforce that key phrase with a similar meaning to elaborate and pull in the reader.

Website Headers Improve User Experience

We go into detail on H2 headers below, but they play a major part in user experience.

H2 headers allow you to set out page sections into easily readable chunks, users will naturally skim-read the page to find the most relevant piece.  

This breaks up a long consistent body of text and allows users eyes’ to breathe in-between content.  Imagine reading this article without chapter breaks on a mobile phone, it would become very draining. 

Most Website Builders will enable the Header to have a Responsive Design, meaning it will flex and fit different screen sizes and devices. Remember it’s a key phrase, not a sentence, so keep word length limited so it can be read in an instant. Our Web Design Surrey UK Team can assist if required.

How To Use H2 Headers On My Website

Whilst your H1 is the main Header, your H2s are essentially the chapter headings throughout the page. In this article, you will notice it is split into sections using H2s.  

This particular section has an H2 header labelled “How do I use H2 Headers for my website

Unlike H1 headers, H2 Headers can be used as many times as you wish.  The key thing here is to maintain relevancy to the page topic, which is governed by the H1.

Let’s use this example below, showing how H3s could be introduced.

Website Headers

As you can see, Headers are like the scaffolding of your content.  Build your copy around them whilst helping users and search engines discover quickly what your page is about, whilst helping your on-page SEO


For any Content Strategy assistance please get in touch, even for just some free advice, we are happy to provide.

Contact Cream Soda Multimedia at or Tel +44 (0)1276 490448.

A mobile phone uses 5G to search the web. 5G will increase mobile use and websites need to change and be more responsive

5G Forces Change On Web Design Beware!

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5G is going to force change in your website design. Whether you are currently lacking responsive design or you have been eager to introduce hi-spec user experiences – the opportunity is here to improve.

While many people will consider the introduction of 5G connectivity as a mobile advancement, many people might not have thought about the way in which it will impact the way in which websites need to be designed. 

Ultimately, 5G means greater data transfer speeds (1Gbps+) and lower latency which opens up a whole world of possibilities for businesses and consumers.  

However, your Website Design is very much dependent on speed and 5G is going to influence design in one way or another.  

Initially, you will be pushed if not already to design for mobile first and stick to SEO principles. As a leading web design agency in Surrey, trust us, this subject is important for your web development.

5G and 4G – What Is The Difference?

An Iphone showing 5G signal full strength, before searching on a website suitable for mobile

5G or fifth-generation networking is going to replace 4G but there are major differences.

There is no doubt that 4G made a significant difference to the way in which people browsed and streamed on the move.

However, 4G with maximum speeds of 300Mpbs is now reaching its limit and technology has advanced to the point where 5G, with potential speeds of 1 Gbps+ (Gigabit), is going to change how we use our data. 

It will enable us to utilise the ‘Internet of Things’ and industries and cities will become more data-driven.

Ultimately, 5G will offer higher speeds, less latency, and will enable more devices to be connected with greater efficiency and interference.

5G Will force change on mobile web design 

-5G mobile device use will soar

We now live in a world where network connectivity is key.

Users are now accessing from remote locations using their smart devices to carry out a wealth of tasks online. So before we get too excited with 5G, we need to set you some boundaries.

If you are a business owner with Google Analytics, you will notice mobile sessions by device at 60% and potentially higher if you are direct to consumer.  Be advised that they will be the main search and control device of the future.

screen shot of Session by Device in Google Analytics, showing Mobile views at 67%

5G Mobiles will be more voice search ready, with phones now being more trigger ready, used more frequently and consumers expecting faster search speed. 

5G is going to increase mobile device use in general due to their ever-expanding processing power for controlling the home i.e. heating systems, home lighting, doorbells and entertainment such as music and gaming.  Many Apps vs websites are already there leading this.

In fact, it’s free to play mobile gaming that is driving the huge growth for game developers.

5G may lead as a preference over home wifi as some neighborhoods still struggle for decent fibre broadband.

Making sure your website is therefore mobile ready is paramount.

-So Embrace Web Design Changes & SEO Basics for Mobile

Websites design must tick search engine optimisation boxes that Google requires.

Whilst 5G may permit more embedded video, JavaScript coding or other clever design transitioning effects, you must adhere to 

Responsive design and UX (user experience, i.e. friendly). This includes, and is not limited to, clear spacing around buttons and videos /image’s within the screen viewable limits.  

Think of scalable fonts, and spacing for fingers and thumbs with no zooming in and out required.

As mobile search continues to increase and to score highly for SEO you still need content (copy/words!), therefore loading your site with just more video and effects will not help your rankings.  

Designers and developers creating sites for 5G must strike a balance with aesthetics and content.

5G is going reduce website rankings for those not mobile ready.  Web design could see some of the most significant changes it has seen for some time.

With greater speeds comes more possibilities but it will mean that your web designer will have to change their approach.

Will 5G Enhance Web Design?

5G is not just going to change the landscape for image-heavy sites because there are many tools out there that designers use to optimise images for 4G usage.

While web designers will be able to incorporate more images, they’ll also be able to consider video and many other new technologies that transform user experience. 

Loading times and speed have governed web designers in some way because ultimately, the speed and connectivity of 4G has meant that they have had to consider keeping the design safe. 

Being user-friendly and ensuring a good experience is key to ensuring users get what they want.  Whilst still adhering to the search engine criteria is all part of ensuring websites remain within the boundaries of 4G connectivity, 5G pushes boundaries and creates new opportunities.

With this in mind, what will web designers be able to achieve with 5G powering the web and connectivity?

Designers will have the scope to implement high-resolution images but 4k video is likely to be one of the biggest changes we see. As 5G is geared up for faster speeds, it will mean designers will be able to implement 4k video content that creates an immersive experience for users. 

5G Will increase the Opportunity for Voice Search 

Voice search has already become a part of our daily lives but 5G enhances scalability which means that web designers and SEO managers need to consider how web design can incorporate voice search.  

Siri for example could see its use increase 10-fold as phones become faster.  

Searching with voice will also become more natural due to the increase of Smart Watches, Amazon Alexa and Google Home devices.  

A grey Apple Watch showing installed Apps on the screen, with responsive design ready for 5G

Combine this with any more people working from home, the temptation for a faster answer by ‘asking’ a search query will increase. 

Web Content Must be Ready for 5G Voice Search

To have your website in contention for the 1st query in voice, you will have to focus more on snappier answers to queries in your content.  

Similar to the way content experts target Google snippets, the answer must be complete in one sentence.  

Your copy will also need to focus on more long tail keywords and read more conversational in format.  

Users will tend to use 10 words in their voice query, this will include the main keyword and long-tail variants. As stated before, the website design must have a responsive design and load fast.  

Voice search tends to provide retailers or suppliers near the consumer on the map, so focus on your local SEO if you want 5G to benefit your business.

Users will expect ‘Easy Street’ Search With 5G

Users want simplicity and they’re eager for 5G technology to take the hassle out of searching for things online.

Whether it’s searching for specific products, discovering information in an FAQ section or asking a website to search for something specific, designers are going to need to discover how the systems work and that includes identifying key phrases so the system can be integrated seamlessly.

5G Will Advance Augmented Reality (AR) in Web Design

Man in black T-shirt uses 5G speed to enhance his experience with a VR headset

Augmented reality is another advancement that’s been knocking on the door.

It’s been held back by a lack of capacity on a wider scale. Up until now, 4G has made Augmented Reality a technology that has been unreachable but now 5G allows designers to roll this out.

Designers will be able to create new experiences for users, offering the ability to explore their physical shops, carry out property viewings and even see how they look wearing clothing before making a purchase.

The possibilities that 5G brings are almost endless when it comes to creating new experiences for users on the move.  

If you are involved in VR then embrace it, the better processing power with cloud-based computers will enhance VR’s portability in headsets for example. Up to now, they have had to be connected to PCs. says the global market for VR will increase hugely by 2025.  “..increase by over 195 billion U.S. dollars, increasing from roughly 3.5 billion in 2017 to over 198 billion U.S. dollars in 2025.”  

5G Creates More Freedom With Lower Latency

When it comes to web design, the increase in data transfer is a game-changer.

One of the main benefits of using 5G is that users will benefit from faster speeds and lower latency but for designers, this opens up the door to more freedom when designing.

Latency is the time taken for data to transfer between 2 points.  5G expands the capacity of data being sent at one time and also the speed.

As mentioned, certain parameters have held designers back because they have had to forfeit their freedom in design for optimisation and fast speeds.

As every second passes, the bounce rate increases but with 5G web design, these kinds of restrictions will be reduced.

Can Web Designers Go 5G Crazy?

Cream Soda Media’s SEO team, still agrees that mobile speeds still count regardless.

However, some designers might use HD images wherever they wish as loading times will not be impacted, creating a seamless and more exciting experience for users.

They might believe they have no boundaries when it comes to streaming videos, apps, and content and all of that makes for a completely unique experience for users.

Be very wary of the above, whilst 5G may have launched, its distribution may not be as widespread as you think.  

It will be similar to the 4G rollout, mainly in cities.  So keep in mind that full-blown experiences might not come that quickly for a number of years. 

5G will Impact Advertising and Ecommerce 

There is no denying that 5G is going to transform advertising. It’ll enable you to implement new and exciting strategies that harness the power of 5G with the implementation of 4k videos and Augmented Reality. 

The entire marketing journey for users will become more immersive and engaging. Your website will likely become more interactive and users will be able to explore new features and new possibilities. 

With successful advertising comes sales and it’s expected that e-commerce web development is going to grow exponentially. With faster, more reliable speeds, browsing becomes more accessible to most and that means shopping will become easier. 

Designers will need to consider building websites that are easy to access and capable of handling increased traffic.

However, to enhance the customer experience, it’s likely that artificial intelligence is going to play a significant role in both design and the customer journey. 

Chat bots are growing in popularity via desktop but 5G will allow them to become more accessible and smarter too on mobiles due to lower latency and faster speeds.  

Consumers expectations on page design and user experience will move to those with holograms or Virtual Reality advancements.

Security will be another factor you must adhere too.  This means a minimum SSL certification for your site and GDPR compliance for all customer data.  

What Does 5G Mean for Wearable Devices

We have all seen the growth in wearable devices but as these devices become smarter in order to align themselves with 5G, it’s likely that web designers are going to need to change website design so they can be accessed.

An Apple Watch checking in for a flight using 5G for connection

It’s no secret that user habits are going to change as a result of the improvement in wearable devices.

Users will expect content to be accessible in a matter of a split second. This is likely to become the main focus for designers, much like it became important to make websites mobile-ready.

Despite the current usage of wearable devices, this is only going to grow and designers are going to need to adapt to ensure users can benefit from using websites on smaller screens.

5G Will Improve Progressive Web Apps

One significant change for website designs is the use of Progressive Web Apps or PWA technology.

This technology makes it possible for 5G web designers to utilise this software in order to create an app experience that is diverse and engaging.

It allows for greater levels of customisation options for their online content. What this means is that eCommerce apps are going to be revolutionised.

Will 5G Expose Weaknesses in My Web Design?

With faster speeds and greater expectations comes the potential for problems.

The reality is that your website will need to instantly impress users and with that comes a need for responsiveness.

As speeds increase so will use and more users will turn to their mobile devices to browse the web.

With this becoming more prominent, it could lead to users becoming exposed to problems with your website. It might not be responsive, icons might not appear right or users will be unable to experience the website layout. 

Actually they may not be exposed to it, because you will not rank in the first place.

These weaknesses will result in users looking elsewhere.

If your website is not responsive or providing an excellent user experience then Google and other search engines are going to pick up on this.

With higher bounce rates and reduced user satisfaction, it’s going to mean that your ranking will suffer.

5G Wont Make All Web Design Work

You might think that with greater speed comes more potential. You might add more high-resolution images or videos but that doesn’t mean it’s a universal answer.

Web designers are going to need to find that perfect balance through testing to determine where the tipping point might be.

It’s also important to remember that users are not going to want to be bombarded with masses of content just because you can make use of it.

Ultimately, the user experience is going to drive what happens when 5G comes into play.

Sure, they want high-quality images and videos but if their device isn’t set up for that kind of thing then they are going to suffer and that can also have a negative impact on how they perceive your website.

5G – What Businesses Need to Consider

There is no doubt that the arrival of 5G is going to open the door to amazing possibilities in usability and design. However, this comes with challenges that need consideration.

One thing to remember is that while network providers might claim that 5G has arrived, that doesn’t mean it is widespread.

It is slowly being implemented across the UK and it is going to be a while yet until it is mainstream.  Partly due to the delays of banning Huawei technology in UK infrastructure. The US is currently the only country with decent penetration.

The implementation phase of the technology is still in its infancy and that means that it is only going to be available in major towns and cities which immediately makes it inaccessible for many.

Along with this, technology is going to need to adapt and users are going to need to make the switch to 5G devices, such as the iPhone 12 or Samsung Galaxy S20.  

Many carriers are still implementing the infrastructure required to deliver higher speeds but web designers should consider preparing for a time whereby the majority of UK mobile users have made the switch. 

This is a case of timing because should designers create a website that is 5G friendly too soon, they will only succeed by pushing away their current 4G users and that could be hugely damaging.

So, businesses are going to have a lot to think about. When it comes to selecting a web designer, one that has an excellent reputation is going to need to understand the importance of evolving and adapting.

They would have done this several times throughout the years and this would become another process for them. Despite this, they are going to have to understand the true fundamentals of web design in an era where 5G and faster speeds are pushing boundaries like never before.

Our Conclusion On 5G Website Design

Our advice is to make sure your website has a responsive design and works as fast as it can, whilst maintaining some design flair. When 5G finally emerges you will simply ride on the back of increased traffic and rankings.


We can give FREE advice to get you going, contact Cream Soda Multimedia at or Tel +44 (0)1276 490448.