Guide to build your instagram followers

No.1 Guide for Building Organic Followers on Instagram:

In today’s digital age, Instagram has emerged as a powerful platform for individuals and businesses alike to showcase their creativity, engage with their audience, and build a strong online presence.

While gaining followers on Instagram can be challenging, the key to long-term success lies in building an organic following.

In this guide, we’ll explore effective strategies to grow your Instagram account organically and attract engaged followers who resonate with your content.

Our Contents

  • Understanding the Importance of Organic Growth
  • Crafting an Engaging Profile
  • Creating High-Quality Content
  • Leveraging Hashtags Effectively
  • Engaging with Your Audience
  • Collaborating with Influencers
  • Cross-Promoting on Other Platforms
  • Utilizing Instagram Stories and IGTV
  • Analysing and Adapting Your Strategy
  • Conclusion

Understanding the Importance of Organic Growth

Building an organic following on Instagram is crucial for several reasons. Organic followers are more likely to engage with your content, leave comments, and even convert into customers if you’re running a business account.

Moreover, organic growth establishes credibility and authenticity, enabling you to build a loyal community of followers who genuinely appreciate your content.

Instagram referral traffic to your website is also a great way to stop your rankings from freezing up.

Crafting an Engaging Instagram Profile

Your Instagram profile serves as the first impression for potential followers. To make it captivating optimise it:

  • Choose a memorable and relevant username that aligns with your brand or personal identity.
  • Craft a compelling bio that clearly communicates what you offer and resonates with your target audience.
  • Include a link to your website or a specific landing page to drive traffic and conversions.
  • Utilize eye-catching profile and cover photos that represent your brand or personal style.

Creating High-Quality Content

To attract and retain social media organic followers, it’s essential to consistently deliver high-quality content that stands out from the crowd. Embrace the power of story telling:

  • Define your content theme or niche to establish a clear identity.
  • Utilize high-resolution and well-composed photos or videos that are visually appealing.
  • Maintain a consistent aesthetic by using a cohesive color palette or editing style.
  • Experiment with different content formats, such as carousels, videos, and behind-the-scenes glimpses.

Leveraging Instagram Hashtags Effectively

Hashtags are a powerful tool to reach a wider audience and gain organic visibility on Instagram. To make the most of mastering your hashtags:

  • Research and use relevant and popular hashtags that align with your content.
  • Mix broad hashtags with more specific ones to target your ideal audience.
  • Create a branded hashtag to encourage user-generated content and increase brand visibility.
  • Engage with hashtag communities by liking, commenting, and following accounts using the same hashtags.
Here we focus on the best Hashtag Strategies to build your Instagram account.

Engaging with Your Instagram Audience

Building an engaged community requires actively interacting with your followers. Foster engagement by: 

  • Respond promptly to comments and direct messages to foster meaningful conversations.
  • Like and comment on posts from your followers and other accounts within your niche.
  • Run contests, polls, or Q&A sessions to encourage participation and gather feedback.
  • Regularly monitor your tagged posts to acknowledge and share user-generated content.
An instagram user goes through her instagram profile as she receives more followers to her profile

Collaborating with Instagram Influencers

Partnering with influencers in your niche can significantly boost your organic follower growth.

  • Identify influencers whose audience aligns with your target demographic.
  • Reach out to influencers with a personalized pitch, highlighting how collaboration can benefit both parties.
  • Negotiate mutually beneficial influencer partnerships, such as sponsored posts, takeovers, or shout-outs.
  • Leverage the influencer’s credibility and reach to gain exposure and attract new followers.

Cross-Promoting on Other Platforms

Don’t limit the build of your Instagram growth to the platform itself. Cross-promoting on other channels can help you reach a broader audience. Expand your reach beyond Instagram to

  • Promote your Instagram account on other social media platforms, such as Facebook, Twitter, and Pinterest.
  • Embed Instagram posts or stories on your website or blog to showcase your content to website visitors.
  • Collaborate with complementary brands or content creators for cross-promotion opportunities.

Utilising Instagram Stories and IGTV

Instagram Stories and IGTV offer additional avenues to engage with your audience and attract organic followers

  • Post regular, engaging stories that provide behind-the-scenes glimpses, tutorials, or exclusive content.
  • Utilise interactive features like polls, quizzes, and swipe-up links to encourage engagement.
  • Create longer-form video content on IGTV to showcase your expertise or share in-depth content.

Analyzing and Adapting Your Strategy

To maximise the build of your organic growth, it’s crucial to monitor and analyze your Instagram metrics regularly.

Measure, learn and optimise to:

  • Utilise Instagram Insights or third-party analytics tools to track follower growth, engagement rates, and demographics.
  • Identify content that performs well and resonates with your audience, then create similar content.
  • Experiment with different strategies and adjust your approach based on the data and feedback you receive.

Building your Instagram Follower Numbers - conclusion

Building an organic following on Instagram takes time, effort, and a thoughtful approach.

By optimising your profile, creating high-quality content, leveraging hashtags, engaging with your audience, collaborating with influencers, cross-promoting on other platforms, and utilizing Instagram’s features, you can attract a genuine and engaged audience that will support your journey on the platform.

Remember, authenticity and consistency are key to long-term success.

If you need any advice our Web Design & Digital Marketing Agency in Surrey can help. 

Michelle Goodisson
Michelle Goodisson

Professional and dedicated all-round digital marketeer with 20 years experience in b2b and b2c marketing. Covering retail buying, product development, brand management, digital marketing, licensing, event management, PR & sponsorship.

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