digital marketing agency surrey | Digital Marketing Agency Surrey | Cream Soda Media

do I need an app designing or a website design

Better to Build A Website Or An App For Business?

By | Insights

Does My Website Require An App?

Do I need an app for my website or just an app, is a question many businesses have wrestled with. Apps came onto the scene in 2008 and since, they have changed the way that we connect, carry out tasks and live our lives. They have simplified a range of processes and given businesses the potential to reach a wider audience with minimal effort. Whether you use a tablet or a smartphone, apps are commonplace and something that almost everyone has encountered at some point. Whether you’re a business selling clothes, selling food or you offer a specific service, it’s natural to assume that you need an app.

However, why do businesses automatically assume that they need an app? Is it a case of following the crowds and competitors? Do you think your customers will benefit from an app or will they see it as more of a hindrance? In fact, what about the mobile-friendly, responsive website that you had made?

Surely a responsive website design delivers the same experience, but in a browser instead of an app. There is a lot of conflicting information out there but many businesses will spend money on app development as they look to meet the needs of their customers. Yes Apps are expensive, but can look good, work offline, integrate smoothly with a mobile device cameras and GPS for location based marketing.

So, if you are considering an app or wondering if you need one, it can help to carry out some useful research to ensure that you are making the right decision. The last thing you want to do is spend large amounts of business savings on an app when it make zero difference to your reach and user experience. Our Web Design Surrey UK page tells you specific reasons for website development.

In contrast, you won’t want to miss out on an app if it’s critical you need one. So, we aim to help you to understand in an easy way what is what when it comes to the world of apps.

App or Website, What is the Difference ?

Everyone has a clear understanding of what a website is as they have been around for decades. Almost every day individuals will browse websites but they are accessed via browsers and deliver content in many different forms. This can include the likes of digital content, images, video and audio.

However, websites are designed to deliver information in a one-dimensional way. This means that users generally don’t interact with the website but instead browse services or products before taking action. Websites can also be scaled down so that they can become mobile websites and these are designed for smaller devices such as smartphones or tablets. They are designed to behave responsively, which means that they change based on your device, automatically adjusting the size of the content and the layout based on your device.

In contrast to this, Apps are applications that are designed with a specific functionality and certain interactive elements. When you consider the likes of social media platforms, they all perform better through apps than they do as mobile websites because they are dynamic and designed for user engagement. User apps are designed to be customisable and that makes them more difficult to build than websites because they require experienced designers and developers.

Essentially, apps are downloaded through the likes of the Google Play Store or the iOS store and once downloaded, they are then installed on the device. An app can have content that is built directly into it or it might choose to draw down information from the internet such as a sports news app. However, the latter will require an internet connection in order for users to use the app in its entirety. 

Mobile websites are not downloaded but can be accessed via a browser. They can be viewed at any time and they do not require a download or installation which takes up space on the user’s device. In some respects, a mobile-friendly website is a lot easier to build than an app. This is because many designers use the likes of WordPress Web Design and they come with built-in mobile responsiveness, which means that everything is taken care of. It becomes easier for the user to browse a mobile website as and when they need to instead of having an app stored on their phone that they might not use frequently.

App or Your Website, What Works Best ?

Ultimately, deciding on whether to use an app or your website comes down to your business objectives. It also depends on what business you are running as that can determine what you choose. 

If you are a business that has a focus on pleasing your audience while perhaps overlooking the true meaning of what you want to achieve, then an app will work to some extent. Sure, many people are now doing more on their smart devices than ever before but that doesn’t automatically translate into the need for an app.

Apps are designed for convenience and functionality. If you’re a food delivery service then you probably will benefit from an app but as a plumber or a marketing agency, an app probably won’t suffice for several reasons. First of all, the cost probably cannot be justified but why would potential clients download an app to browse your services? 

Shopify & WordPress WooCommerce Can Rival Apps

You might be a supplier at a trade event or consumer show like Comic Con, and you want to sell an Exclusive show package to visitors with drop ship. E-commerce websites can unlock exclusive windows within sites via a product key, allowing access to special consumers.

We at Cream Soda Media, a digital marketing agency in Surrey UK, had clients who believed they required attendees to download an app for this exclusive product, because they didn’t want it seen on the general website for everyone else outside the show.

The cost of an app was not justified and we persuaded clients to simply create landing pages with responsive design that could be unlocked with a promo code. These e-commerce web pages work the same and look the same as an app.

We created an online booking e-commerce web design for weymouth rip charter. Check them out and see how their mobile website works fine vs what an app could do. As a tourist requiring a fast efficient secure booking for the family, you don’t want to be downloading an app with a bunch of kids by your side. Rather you can google search for a top ranking tour guide, who has a fast secure booking feature easily navigated on a mobile device.

Do Apps Or Websites Make Your Business Look Modern?

The main thing is to provide your audience with the easiest and most efficient way to access your products. Sure, an app will give your business a modern appearance but that doesn’t always lead to success. In fact, with mobile responsive websites becoming a crucial element of ranking higher on search engines, it could be worth placing a greater focus on this. This is because you can create a mobile responsive website that works like your main desktop website while the e-commerce functionality, design and menus are all designed to work seamlessly with smart devices.

Yes mobile use is soaring due to improved 5G coverage but not everyone wants to download to their phone a needless and pointless app. Consumers are very wary of new apps wanting their details, apps that keep crashing, apps that drain batteries and those with push notifications.

App or website ? Apps take long to download and sometime crash

All users want is to browse a website and then take action and that’s what you can deliver. The main consideration to make is to ensure that your website works exceptionally well and offers a great user experience. If you can achieve both of these things through your website, why do both with an app?

Of course, an app might offer better features and functionalities but that doesn’t make them the right choice. Therefore, the main thing to consider is what you want your website to do, how you want to do it and how your target audience will react. If you can get all of those things lined up through a website, then why bother considering an app at all?

Do Apps Bring Any Solutions Over A Website?

If you were to have an app, what sort of problem would it sove for your customer? If an app would add no value to the experience for them or offer any sort of functionality then what is it actually doing when compared to your optimised website?

Think about any potential problems that your customers might be facing and then decide if an app will solve them. Will it provide them with more efficiency when ordering or will they be able to complete additional tasks with an app? If the answer is no, then you might want to consider spending your money in other areas of your business.

Look at your mobile website and ask yourself does it do everything that you and your customers need it to do? If they can make a purchase or browse your products with ease then why overcomplicate things with an app? Sometimes, less is more and deciding to have an app on a whim could cause you significant problems.

Before deciding whether you need an app, invest in optimising your site for mobile. The truth is that responsive web design can greatly improve the user experience and with many responsive themes available, it’s a simple thing to do and could be clear proof that you don’t actually need an app. Once this is undertaken you can then take an honest view.

Another thing to consider is what your competitors are doing. If they have an App, then this is your perfect chance to check out the statistics and see how many app downloads they have had. The numbers will tell you whether it’s a worthwhile process but if the numbers are low then this will tell you that you should probably spend time working on your website instead.

Why Are Apps Preferred Over Website Development?

First and foremost, businesses want you to use their app because they have spent money developing it. After spending money on an app, the last thing they want is for it to sit there gathering dust in the virtual world. 

The next thing is that they want to showcase their business and how they are modern and forward-thinking. This might be true but ultimately, not every business needs an app, especially if their website is all singing and dancing. It’s a simple approach but businesses want to be seen to be proactive when it comes to thinking about their customers but there are other ways to do this. Not every customer is going to want to download and install an app. They won’t want to register either and that causes them problems.

Businesses believe that an app will be smoother, faster and easier to use but that is not always the case. In fact, apps can suffer from bugs and crashes across different devices but in general, browsing websites is a fairly seamless experience and that’s the real difference between an app and a website. Sure, we have all experienced crashed browsers and unresponsive websites but we have all experienced the same with apps. 

Businesses want to give customers options and choice, they want to make them feel as though they are in control but that is not always strictly true. For many businesses, an app can help them to increase profits but this is not a given for every scenario. Spending money on an app could be like throwing money down the drain because an app doesn’t automatically guarantee success.

App Development Or Responsive Website – conclusion

The reality is that there are two options available to businesses – to have an app or not have an app. Many businesses can fall into the latter option because their website can be optimised so it works on smart devices, giving users a seamless experience. This means that they can use your mobile site in the same way as your desktop site and that means that it behaves much like an app. We, a digital marketing agency in Surrey UK, advocate there’s no need to spend money on an app because now is the time to focus on optimising your website, especially now that the likes of Google consider this hugely important.


Digital Marketing Agency in Surrey, UK. Cream Soda Media.

Email: support@creamsodamedia.com | Tel: 01276 490448

animated visual showing two sites back linking, and why they improve SEO

Why Backlinks Help Your Website To be 10x More Juicy!

By | Insights | No Comments

Will Backlinks Help My Website?

If you have heard that backlinks help your website then you might be wondering what they are?

If you want your business to thrive online then backlinks will be the missing piece of the jigsaw that you have been looking for. Our Web Design Surrey UK team is all over this with their SEO counterparts.

Despite this, it’s important to understand that backlinks will boost your SEO rankings and help your business to grow. Whether you’re a start-up or an established small business that is looking to expand, you might think that backlinks are only for those who have a significant online presence or run a large, multi-million-pound business. 

They are critical for any website, so if you want to benefit from backlinks, it helps to understand how they can underpin the success of your business.

What Are Backlinks?

What are Backlinks? Backlinks are one-way external links from one website to another.  These links can take the form of a keyword link or a full URL displayed link within a page of another website.  For the receiving website, this inbound link is essentially the Backlink.  When clicked on, users will arrive at the other site.

However, the benefits are not just the extra referral visits to your website, rather it’s the vote of confidence you have gained from another site.  The more the merrier, because search engines love them and see them as verified support for your content.

Think of it like going for the leader of a political party.  You need the support of Members of Parliament.  Each supporting MP provides a vote to increase your ranking in the party and % share of the vote.  

That was just an analogy to explain how backlinks help your website and how it gains authority and rank within your larger universe/niche.  

Backlinks help your website as they increase organic search
Ref Ahrefs. Domain visibility increases with Backlink numbers

Backlinks Boost Your SEO and Help Website Authority

To improve rankings with search engines, your business has to get noticed and there are many SEO factors that feed into this.

The SEO industry agrees that backlinks help your website, it’s simply that they create authority and this can be compounded by the QTY of them and varying degrees of authority the links come from.

Research has found that over 99% of the top-ranking websites have at least one external link that points to their website. And these are not just business directory links, but solid relevant links.

Backlinks can take many forms but when Google comes across a backlink it makes a number of decisions. 

The first is to see if the link is relevant, i.e. is the link on a spammy blog website, is it simply placed on an irrelevant website with many other backlinks for other websites. If so, it could ignore it or it will penalise your ranking because it will consider it as manipulative. 

However, you can earn links whereby businesses naturally link back. This is where your website is used as a relevant reference to back up their article topic, these are considered blog backlinks.  

This will work in your favour if the linking website is authentic, relevant to your sector, and has a stronger SEO value. The SEO juice will flow onto your page and search engines will see that vote of confidence.

There are many strategies available to earn backlinks but ultimately, if you get it right, it’s likely that your business is going to rank well and that could be the difference between being on the 1st page of search or page 5.

Despite the influence that backlinks have on SEO, there is more to them and that’s why they are so important for your business.

Backlinks Are Clicked By Potential Customers

Backlinks are so much more than just links that connect back to your website. Of course, they boost SEO score and that helps organic search, but there is more to it. 

One of the most significant ways of increasing traffic and e-commerce profits is through potential customers clicking on backlinks.

If your website’s front page or your blog post has been linked to from a high-quality site then you are more than likely going to see a significant spike in traffic. 

Backlinks help your website only when from high-quality, popular sites, this drives traffic.

These sites have a large number of users and readers and so, the content that they provide is informative and useful. What this means is that readers are likely to click on backlinks and the traffic you receive is real. 

What’s more, the people who have clicked on the link to your website are feeling positive about your business or brand. After all, the publication that they have been reading has recognised you and that means that they trust you – it’s the reason they clicked the link. 

Users now become potential customers who might want to purchase your products or services.  These customers are now way down the marketing funnel, near the purchase intent phase.

Backlinks Help Your Website Long Term 

It can take time to create backlinks that work effectively.  But once you have high-quality backlinks they will always work hard for your business. 

This means that as long as backlinks are trustworthy, reliable and authoritative they will help your website rankings continuously over time.

It doesn’t matter whether this is weeks, months or years, mature backlinks have been around for many years and still successfully contribute to your ranking.

Once the content is out there on the internet, it is always reachable, readable, and relatable and that means that the long-term benefits are there to be seen.

If possible, it could be worth researching how to carry out link analysis on some of your posts that have seen the most success. This is regardless of whether they have been posted on your site or external sites.

Backlinks Help Your Website by Creating Trust

The way in which consumers behave and the decisions they make are mainly based around trust. 

It doesn’t matter whether you are a b2c small garage or a major b2b print company, there are going to be many other businesses out there doing exactly the same.

Therefore, consumers will do research and will choose the right brand based on whether they trust them or not. It’s vital that you do all you can to stand out from competitors.

The smallest % gains of originality with backlinks will stand you above the competitive set.

If potential customers see that you have been featured with backlinks on top, widely recognised blogs and news stories then trust is going to increase.

The reality is that consumers are always looking for a reason why they should use a brand.  When it comes to their priorities, trust is high up the list. 

The more people that trust your brand and business, the more they are likely to purchase from you. Along with this, complementary businesses are going to want to suggest business opportunities and partnerships. 

Furthermore, you might gain a lot of attention. Publishers might want to know more about your business through an interview, giving you more reach. They may also take more notice when you request a guest post or fire out a press release.

How To Get Backlinks

As we have mentioned, if you do things the wrong way, backlinks can work against you, so it simply isn’t worth cheating. Doing it the right way can prove challenging and you might need assistance but it’s worth the effort but how do you get them?

Make Use of Reputable Directories

It’s possible to place your business on human-edited directories as this will increase the number of backlinks helping your website.

While there are some useful free directories out there, you might find that you will need to pay to take advantage of trustworthy sites.  The results are wafer thin but should be considered as a minimum you can achieve yourself.

Create Backlink Bait That’s Effective

Creating Link Bait online to increase for backlinks to help your website

If you can create and publish content that is engaging, informative and well written then you are going to increase the likelihood of achieving backlinks naturally. 

The reason for this is that content that is considered to be of high quality, is likely to be shared and linked to.

To find success through this route, you should consider thinking about your audience and what they want to read as well as those within your industry. 

The content should be well written and easy to digest while ensuring you come across as an expert with your own research and findings. 

Build Backlinks With Guest Blogging

Guest blogging can be a highly successful way of achieving quality backlinks. However, one thing to remember is that you never pay to be a guest blogger. 

To do this successfully, you will need to make sure that you are involved with the targeted blog. You should comment where necessary and share posts that you believe are interesting. 

Essentially, the aim is to build a relationship with the blogger and when you are given the chance, you should make sure that the content you create is engaging and informative. If you do it the right way, guest blogging can prove to be extremely beneficial. 

The downside is that you have given up a quality piece of content for your own website.

You shouldn’t duplicate something you had written about before.  However if sacrificing it delivers the backlink from a better site than yours, then your SEO will improve.

Some journalists for example don’t allow backlinks. It’s best to watch a few sites for a while and study what their pattern of reciprocation. If a select few are backlinking, then approach them.

The guest site can provide a link to your website in the footer of the article or you could agree with them to allow, what is called a contextual link, deep in the body of the text.

Create Backlinks to Other Websites

Now, this approach must be used with caution, yet if the analysis is done correctly you may be fine.  This is basically like back-scratching or widely known as Link Exchanges.

From your website, you can link out to other websites, giving them a little help with Google and their ranking. If you do this and it becomes recognised then you are going to find that they might give you something back. This is one of those situations where you gain backlinks for doing something helpful. 

Also known as reciprocal linking, you will need to do it in moderation. So, avoid linking out to as many sites as possible just for the sake of it because it won’t always generate the response or the results you expect. 

What’s more, you will be losing a lot of authority in doing so and if a large portion of the websites link back to you then it could get picked up by Google, which could lead to you being penalised. What this means is that Google could deindex your website.

With algorithm updates comes new best practices for website owners, and the Google Penguin update put the nail in the coffin for manipulative backlinks.

How do I check for Backlinks for free

Log into your Google Search Console (GSC), click on Links 2/3 thirds down on the left.  Then review Top Linking Sites to see all visible back links to your website. 

Here you will find all your Business Directory listings, and backlinks to sites you were completely unaware of.  Contact site owners if you feel the backlink was unnecessary, ask them to delete our re-edit the links to ‘do not follow’.   

Keep monitoring backlinks from this page of GSC so you can keep track of the good, the bad, and the ugly. Some links can be toxic and they will drag your site down. 

There are many free backlink search tools out there, looking for you to subscribe, but you can get some minimum value from them, such as Moz, and SEMrush.

Simple Advice for Creating Backlinks for your Website 

We’ve written a fairly limited post and we hope it gives you the backstory on how backlinks help your website succeed.

Backlinks are clearly an important part of ensuring your business is getting recognised and noticed online.

It’s a highly competitive world and improving your search engine ranking could see you significantly increase traffic at the same time. 

There is a fine line between getting it right and getting it wrong.  Which means you might want to consider using a professional service to ensure that you reap the rewards.

Backlink packages are expensive because, to be honest, it does take time approaching website owners or journalists for approval to work with them.

Your best approach for backlink building is to continue releasing original content via blogs, spreading your content across social media, and building your website authority to eventually get backlinks for free. Make sure your website designers have these functions built-in.

However, make sure you correct your SEO basics fist i.e. Headers, before you start down the backlink road.

You can contact Cream Soda Media and we can show you how to check competitor backlinks, another level of understanding your competitors SEO.


For any advice to increase the ranking of your website, contact Cream Soda Multimedia at support@creamsodamedia.com or Tel +44 (0)1276 490448 / Mob 07855 356393

A mobile phone uses 5G to search the web. 5G will increase mobile use and websites need to change and be more responsive

5G Forces Change On Web Design Beware!

By | Insights | No Comments

5G is going to force change in your website design. Whether you are currently lacking responsive design or you have been eager to introduce hi-spec user experiences – the opportunity is here to improve.

While many people will consider the introduction of 5G connectivity as a mobile advancement, many people might not have thought about the way in which it will impact the way in which websites need to be designed. 

Ultimately, 5G means greater data transfer speeds (1Gbps+) and lower latency which opens up a whole world of possibilities for businesses and consumers.  

However, your Website Design is very much dependent on speed and 5G is going to influence design in one way or another.  

Initially, you will be pushed if not already to design for mobile first and stick to SEO principles. As a leading web design agency in Surrey, trust us, this subject is important for your web development.

5G and 4G – What Is The Difference?

An Iphone showing 5G signal full strength, before searching on a website suitable for mobile

5G or fifth-generation networking is going to replace 4G but there are major differences.

There is no doubt that 4G made a significant difference to the way in which people browsed and streamed on the move.

However, 4G with maximum speeds of 300Mpbs is now reaching its limit and technology has advanced to the point where 5G, with potential speeds of 1 Gbps+ (Gigabit), is going to change how we use our data. 

It will enable us to utilise the ‘Internet of Things’ and industries and cities will become more data-driven.

Ultimately, 5G will offer higher speeds, less latency, and will enable more devices to be connected with greater efficiency and interference.

5G Will force change on mobile web design 

-5G mobile device use will soar

We now live in a world where network connectivity is key.

Users are now accessing from remote locations using their smart devices to carry out a wealth of tasks online. So before we get too excited with 5G, we need to set you some boundaries.

If you are a business owner with Google Analytics, you will notice mobile sessions by device at 60% and potentially higher if you are direct to consumer.  Be advised that they will be the main search and control device of the future.

screen shot of Session by Device in Google Analytics, showing Mobile views at 67%

5G Mobiles will be more voice search ready, with phones now being more trigger ready, used more frequently and consumers expecting faster search speed. 

5G is going to increase mobile device use in general due to their ever-expanding processing power for controlling the home i.e. heating systems, home lighting, doorbells and entertainment such as music and gaming.  Many Apps vs websites are already there leading this.

In fact, it’s free to play mobile gaming that is driving the huge growth for game developers.

5G may lead as a preference over home wifi as some neighborhoods still struggle for decent fibre broadband.

Making sure your website is therefore mobile ready is paramount.

-So Embrace Web Design Changes & SEO Basics for Mobile

Websites design must tick search engine optimisation boxes that Google requires.

Whilst 5G may permit more embedded video, JavaScript coding or other clever design transitioning effects, you must adhere to 

Responsive design and UX (user experience, i.e. friendly). This includes, and is not limited to, clear spacing around buttons and videos /image’s within the screen viewable limits.  

Think of scalable fonts, and spacing for fingers and thumbs with no zooming in and out required.

As mobile search continues to increase and to score highly for SEO you still need content (copy/words!), therefore loading your site with just more video and effects will not help your rankings.  

Designers and developers creating sites for 5G must strike a balance with aesthetics and content.

5G is going reduce website rankings for those not mobile ready.  Web design could see some of the most significant changes it has seen for some time.

With greater speeds comes more possibilities but it will mean that your web designer will have to change their approach.

Will 5G Enhance Web Design?

5G is not just going to change the landscape for image-heavy sites because there are many tools out there that designers use to optimise images for 4G usage.

While web designers will be able to incorporate more images, they’ll also be able to consider video and many other new technologies that transform user experience. 

Loading times and speed have governed web designers in some way because ultimately, the speed and connectivity of 4G has meant that they have had to consider keeping the design safe. 

Being user-friendly and ensuring a good experience is key to ensuring users get what they want.  Whilst still adhering to the search engine criteria is all part of ensuring websites remain within the boundaries of 4G connectivity, 5G pushes boundaries and creates new opportunities.

With this in mind, what will web designers be able to achieve with 5G powering the web and connectivity?

Designers will have the scope to implement high-resolution images but 4k video is likely to be one of the biggest changes we see. As 5G is geared up for faster speeds, it will mean designers will be able to implement 4k video content that creates an immersive experience for users. 

5G Will increase the Opportunity for Voice Search 

Voice search has already become a part of our daily lives but 5G enhances scalability which means that web designers and SEO managers need to consider how web design can incorporate voice search.  

Siri for example could see its use increase 10-fold as phones become faster.  

Searching with voice will also become more natural due to the increase of Smart Watches, Amazon Alexa and Google Home devices.  

A grey Apple Watch showing installed Apps on the screen, with responsive design ready for 5G

Combine this with any more people working from home, the temptation for a faster answer by ‘asking’ a search query will increase. 

Web Content Must be Ready for 5G Voice Search

To have your website in contention for the 1st query in voice, you will have to focus more on snappier answers to queries in your content.  

Similar to the way content experts target Google snippets, the answer must be complete in one sentence.  

Your copy will also need to focus on more long tail keywords and read more conversational in format.  

Users will tend to use 10 words in their voice query, this will include the main keyword and long-tail variants. As stated before, the website design must have a responsive design and load fast.  

Voice search tends to provide retailers or suppliers near the consumer on the map, so focus on your local SEO if you want 5G to benefit your business.

Users will expect ‘Easy Street’ Search With 5G

Users want simplicity and they’re eager for 5G technology to take the hassle out of searching for things online.

Whether it’s searching for specific products, discovering information in an FAQ section or asking a website to search for something specific, designers are going to need to discover how the systems work and that includes identifying key phrases so the system can be integrated seamlessly.

5G Will Advance Augmented Reality (AR) in Web Design

Man in black T-shirt uses 5G speed to enhance his experience with a VR headset

Augmented reality is another advancement that’s been knocking on the door.

It’s been held back by a lack of capacity on a wider scale. Up until now, 4G has made Augmented Reality a technology that has been unreachable but now 5G allows designers to roll this out.

Designers will be able to create new experiences for users, offering the ability to explore their physical shops, carry out property viewings and even see how they look wearing clothing before making a purchase.

The possibilities that 5G brings are almost endless when it comes to creating new experiences for users on the move.  

If you are involved in VR then embrace it, the better processing power with cloud-based computers will enhance VR’s portability in headsets for example. Up to now, they have had to be connected to PCs.

Statista.com says the global market for VR will increase hugely by 2025.  “..increase by over 195 billion U.S. dollars, increasing from roughly 3.5 billion in 2017 to over 198 billion U.S. dollars in 2025.”  

5G Creates More Freedom With Lower Latency

When it comes to web design, the increase in data transfer is a game-changer.

One of the main benefits of using 5G is that users will benefit from faster speeds and lower latency but for designers, this opens up the door to more freedom when designing.

Latency is the time taken for data to transfer between 2 points.  5G expands the capacity of data being sent at one time and also the speed.

As mentioned, certain parameters have held designers back because they have had to forfeit their freedom in design for optimisation and fast speeds.

As every second passes, the bounce rate increases but with 5G web design, these kinds of restrictions will be reduced.

Can Web Designers Go 5G Crazy?

Cream Soda Media’s SEO team, still agrees that mobile speeds still count regardless.

However, some designers might use HD images wherever they wish as loading times will not be impacted, creating a seamless and more exciting experience for users.

They might believe they have no boundaries when it comes to streaming videos, apps, and content and all of that makes for a completely unique experience for users.

Be very wary of the above, whilst 5G may have launched, its distribution may not be as widespread as you think.  

It will be similar to the 4G rollout, mainly in cities.  So keep in mind that full-blown experiences might not come that quickly for a number of years. 

5G will Impact Advertising and Ecommerce 

There is no denying that 5G is going to transform advertising. It’ll enable you to implement new and exciting strategies that harness the power of 5G with the implementation of 4k videos and Augmented Reality. 

The entire marketing journey for users will become more immersive and engaging. Your website will likely become more interactive and users will be able to explore new features and new possibilities. 

With successful advertising comes sales and it’s expected that e-commerce web development is going to grow exponentially. With faster, more reliable speeds, browsing becomes more accessible to most and that means shopping will become easier. 

Designers will need to consider building websites that are easy to access and capable of handling increased traffic.

However, to enhance the customer experience, it’s likely that artificial intelligence is going to play a significant role in both design and the customer journey. 

Chat bots are growing in popularity via desktop but 5G will allow them to become more accessible and smarter too on mobiles due to lower latency and faster speeds.  

Consumers expectations on page design and user experience will move to those with holograms or Virtual Reality advancements.

Security will be another factor you must adhere too.  This means a minimum SSL certification for your site and GDPR compliance for all customer data.  

What Does 5G Mean for Wearable Devices

We have all seen the growth in wearable devices but as these devices become smarter in order to align themselves with 5G, it’s likely that web designers are going to need to change website design so they can be accessed.

An Apple Watch checking in for a flight using 5G for connection

It’s no secret that user habits are going to change as a result of the improvement in wearable devices.

Users will expect content to be accessible in a matter of a split second. This is likely to become the main focus for designers, much like it became important to make websites mobile-ready.

Despite the current usage of wearable devices, this is only going to grow and designers are going to need to adapt to ensure users can benefit from using websites on smaller screens.

5G Will Improve Progressive Web Apps

One significant change for website designs is the use of Progressive Web Apps or PWA technology.

This technology makes it possible for 5G web designers to utilise this software in order to create an app experience that is diverse and engaging.

It allows for greater levels of customisation options for their online content. What this means is that eCommerce apps are going to be revolutionised.

Will 5G Expose Weaknesses in My Web Design?

With faster speeds and greater expectations comes the potential for problems.

The reality is that your website will need to instantly impress users and with that comes a need for responsiveness.

As speeds increase so will use and more users will turn to their mobile devices to browse the web.

With this becoming more prominent, it could lead to users becoming exposed to problems with your website. It might not be responsive, icons might not appear right or users will be unable to experience the website layout. 

Actually they may not be exposed to it, because you will not rank in the first place.

These weaknesses will result in users looking elsewhere.

If your website is not responsive or providing an excellent user experience then Google and other search engines are going to pick up on this.

With higher bounce rates and reduced user satisfaction, it’s going to mean that your ranking will suffer.

5G Wont Make All Web Design Work

You might think that with greater speed comes more potential. You might add more high-resolution images or videos but that doesn’t mean it’s a universal answer.

Web designers are going to need to find that perfect balance through testing to determine where the tipping point might be.

It’s also important to remember that users are not going to want to be bombarded with masses of content just because you can make use of it.

Ultimately, the user experience is going to drive what happens when 5G comes into play.

Sure, they want high-quality images and videos but if their device isn’t set up for that kind of thing then they are going to suffer and that can also have a negative impact on how they perceive your website.

5G – What Businesses Need to Consider

There is no doubt that the arrival of 5G is going to open the door to amazing possibilities in usability and design. However, this comes with challenges that need consideration.

One thing to remember is that while network providers might claim that 5G has arrived, that doesn’t mean it is widespread.

It is slowly being implemented across the UK and it is going to be a while yet until it is mainstream.  Partly due to the delays of banning Huawei technology in UK infrastructure. The US is currently the only country with decent penetration.

The implementation phase of the technology is still in its infancy and that means that it is only going to be available in major towns and cities which immediately makes it inaccessible for many.

Along with this, technology is going to need to adapt and users are going to need to make the switch to 5G devices, such as the iPhone 12 or Samsung Galaxy S20.  

Many carriers are still implementing the infrastructure required to deliver higher speeds but web designers should consider preparing for a time whereby the majority of UK mobile users have made the switch. 

This is a case of timing because should designers create a website that is 5G friendly too soon, they will only succeed by pushing away their current 4G users and that could be hugely damaging.

So, businesses are going to have a lot to think about. When it comes to selecting a web designer, one that has an excellent reputation is going to need to understand the importance of evolving and adapting.

They would have done this several times throughout the years and this would become another process for them. Despite this, they are going to have to understand the true fundamentals of web design in an era where 5G and faster speeds are pushing boundaries like never before.

Our Conclusion On 5G Website Design

Our advice is to make sure your website has a responsive design and works as fast as it can, whilst maintaining some design flair. When 5G finally emerges you will simply ride on the back of increased traffic and rankings.


We can give FREE advice to get you going, contact Cream Soda Multimedia at support@creamsodamedia.com or Tel +44 (0)1276 490448.