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SEO | Digital Marketing Agency Surrey | Cream Soda Media

London skyline of business with many missing key SEO opportunities

SEO For UK Business – Are You Missing Opportunities?

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Overlooked SEO Vitals For UK Business

On-site SEO is vital for websites of UK businesses.  The path ahead for the UK in 2021/ 22 will become ever more digital and your competitive SEO talent as an entrepreneur of a small to medium-sized company needs to focus even more on this area.  

Here we give you 7 bites at the SEO apple, some serious SEO advice that you can control.  If you are reading this then you have experience in running your UK business website, writing blogs, and selling via e-commerce, but you have never employed an SEO expert because of the costs.  

If you read the below for 10 minutes you might save yourself £30 – £50 an hr for an SEO consultant.  Most on-site SEO is simple once you follow the same practices – don’t think of SEO as confusing jargon, it’s easy as DIY, depending on your preparation.

My Web Designer Did Not Code in My SEO

Web design has changed considerably in recent years, especially when you consider that WordPress does all of the hard work for you. This has removed the worry about HTML and so some independent freelance Web Designers put the ownness on SEO plugins.

SEO plugins do not solve your Google ranking, they just direct you, they are a handy interface but certainly are not the winning formula.  Don’t be left thinking the plug-in’s fix past mistakes.

Web Designers should have a basic SEO understanding when setting up page structures and menu’s, but they lack experience with Google savvy Page Titles and Headers.  Our digital marketing agency, Cream Soda Media, goes mad when we review company websites in Surrey and London, who have been ditched by designers and left high and dry with no credible back end SEO code. 

You will notice as a UK business owner, that a huge amount of skill is still required to create websites. The tools available enable ALL developers to fine-tune any design to ensure that they fulfill the requirements of search engines, ultimately enhancing SEO.  Right now you can be the designer/developer – stick with us.

Your Web Site SEO Code Matters

Google considers code to be a crucial part of your web design but there are certain elements that you should consider.  The following bites used to be part of HTML, but all of this can be done from the dashboard of your WordPress site or any other CMS platform.

  1. Title Tag
  2. Header Tags
  3. Meta Descriptions
  4. Canonical Tags
  5. No Follow Links
  6. Internal Links
  7. Anchor Links

1. Business Name – Title Tag

The title tag is the piece of text that appears in the browser and even though many browsers use tabs, it means that the title tag is no longer visible but they are still crucial. Therefore, you should look to consider a title tag that is up to 55 characters and describes the content because this will tell search engines what the page is about. 

Title Tags are the No.1 priority for any website because Google uses this as the main decider as to what the page is about, and ultimately whether it should be included in the results page.

Each Page of your website should have a unique page title, with your main page being the main description of what you offer.  

For example, the Google Search result below for Protein Powder shows the Title Tag for the main page of ‘My Protein.com’ – describing what the business is all about.

SERP for My Protein website showing its Page Title

Title Tags should also be used for Secondary Pages and Blogs. The below shows an example for ‘My Protein’s’ Secondary Pages Page Title “Protein Shakes, Protein Powders & Blends“. Whilst Healthline.com shows a blog Title for “The 7 Best Types of Protein Powder”.

Google SERP showing orange highlighted areas to display where a Website Page Title is positioned

While it’s a relatively small thing to implement, any UK business owner managing their own site can master this as you create a new page.  It is well worth spending time on title tags as they will create context and help to make your page appeal to searchers.

Check right now your Main Page Title and other pages.  Make sure they are descriptive of each page and to the point.  Imagine writing a headline on a poster for your local village fete visitors– use the same thinking.

2. On-Site Page Header Tags

Header tags are also vital SEO elements and these are known as H1, H2 H3, etc. They provide readers with an indication of what each section of your site is about.  These come into play even more if you are an avid blogger.

The headers allow readers to find what they are looking for. What’s more, search engines use them for context and it helps them identify what is included in your web page as well as help to identify important topics. This then makes it possible for Google to provide results that meet the needs of users.

The tags also come with different weights which means that some are more significant than others. The H1 tag is the most important and is considered to be the main heading of the page. H2 tags are secondary chapters within.

A view of the WordPress dashboard showing how to select H1 headers for a page

It’s vital to remember that these headings are useful for both search engines and users. Htags with keywords work as context indicators for search engines while they will catch the eye of readers, luring them into spending more time on your site, certainly for blog writing.

Imagine writing a headline for a tabloid news article, you will require an eye-catching writing style to pull in the reader.  As a business owner, you need your marketing hat on for this.

What Makes H1 Tags So Important?

As clever as search engines might be, one of the problems they have is understanding the context of a page. In order to do this, they need to identify data using different signals and this is where the H1 tag comes in.

Search engines crawl the content on web pages and they read the HTML code in order to identify which sentences are contained with heading tags. As a result, H1 tags can help search engines to determine what your page is about. 

A screen shot of a webpage which as a stand out H1 header on its blog page

Along with this, these tags also make life easier for users as it makes it possible for them to see what a page is about first without having to read too much.  

H2 headers allow readers to skim down a long blog to find a relevant piece for them.  In SEO terms the Header for this paragraph “What Makes H1 Tags So Important?” is H2.

Do not overload any Header with keywords, or your SEO score will be reduced.  Write it effortlessly and naturally in a way that appeals to your target audience.

3. What Are Meta Descriptions 

Many business owners discuss META tags and META keywords with vigorous enthusiasm but there is one thing to remember – META descriptions and keywords held within do not impact the SEO or ranking of your website.

However, they have an impact on click-through rates. Essentially, they become the sales pitch to the reader for your UK business because search engines will use them in your listing. So combined with your title tag, you can lure in searchers to visit your website.

Meta Tags are around 150 characters long and ‘Yoast’ or ‘All in One SEO’ plug-ins, do provide an easy way to write these.  We use both plugins but prefer Yoast.  If you want your business to stand out and rank well on Google in the UK, it’s time to look at this and get in control.

These are not the only tags available because you can also consider things such as link titles and ALT tags. However, getting people to visit your site is about providing them with a reason to do so.

4. Are Canonical Tags Confusing

A canonical tag is a small piece of HTML code (rel =”canonical”) that helps to identify the main version of content when you have content that is similar and available through different URLs.

The content can be duplicate content, near-duplicate content, or similar. A canonical tag can be used to identify which version of content is the original and should be indexed.  It stops the confusion for Google as you may be posting a lot of business articles about similar themes.

Having duplicate content can significantly damage your SEO and can cause problems for search engines as they will not be able to determine which content is the right one to choose. This means that they will not know which page to index nor which version to rank for relevant queries.

They will also struggle to understand whether they should consolidate link equity on one page or split it between several versions.

If you have too much duplicate content on your business site, then this will cause problems for your crawl budget. This means that Google is likely to spend too much time crawling several versions of the same page as opposed to identifying content that is important within your website. 

Using canonical tags, you’ll be able to avoid these problems and inform search engines which page they should index and rank. If you fail to do this then you will find that Google will make the decision and that could mean that they choose the wrong version.

5. Google Don’t Go There – NoFollow Links

Google considers trust to be a huge factor when ranking websites because your UK business & brand has to build trust in order to rank well. However, when it comes to SEO, NoFollow links have been given a bad reputation as they are considered not necessary, but we find this untrue.

Despite this, one of the key metrics that Google uses to identify trust is NoFollow links as well as sponsored and UGC links. A sponsored link will inform Google that you are paying for a link because it is an ad, something which is considered important, and surely if you’re a genuine, trustworthy brand then advertising is something you would do naturally. 

So, with NoFollow links, you’re actually informing Google that you are a legitimate business and the link is your ad copy. All Google has to do is consider the anchor text and determine how it is relevant to your website and credit you for it.

picture of the WordPress dashboard showing a page link being selected as NoFollow

There is proof that NoFollow links are beneficial. Many of the sites ranked at number 1 in a range of niches have an average of around 40% NoFollow links that point to that particular page. In some cases, the figure is higher.

So, NoFollow links were considered to have a negative impact on SEO yet it can be found in a range of sites ranked number one. 

6. Creating a Linking Structure – Internal Links 

If you want your content to rank for UK target consumers, then internal linking is an absolute must.

When you have links within your website, it makes it easier for Google to find your business or brand posts and pages. Therefore, internal links will connect your content and give Google some kind of indication about the structure of your website.

Throughout this article, you will have seen bold blue text and these are examples of internal links to other Pages and Posts.

Internal links allow you to create a hierarchy so you can ensure that important pages have more link value than other pages. Therefore, an internal linking strategy is crucial.

An internal link is a link that goes from one page within your website to another page. These links are useful to both users and search engines as it allows them to navigate around your site with ease. However, search engines also use them to navigate your site and with no links, they won’t find your pages.

In terms of web design, internal links are not just those links that go from your homepage or blog but they are also contextual links. These links are ones that point users to content that might be of value to them.

Along with this, they make it possible for Google to identify what content is on your website and how it is related and they then value the content.

When an important page receives a number of links, it will become more important to search engines and as a result, internal links can add a significant boost to your SEO.

While Google gains an understanding of the relationship between content, it also takes all of the links on a web page and divides the link value. In many cases, the homepage will contain the most links and so, this will have the greatest link value – the value will be shared between every link found on that page. 

Finally, the link value that is given to the following page will then be split between every link that is positioned on that page. So, if you want to increase the link value of your latest blog post, it makes sense to link to it from your homepage. This means that Google will find it quicker.

A solid internal linking strategy can help to improve your site’s SEO. Through the correct internal links, you can ensure that Google understands the relevance of pages, the relationship between pages and the value of pages.

7. Anchor Links Explained

Anchor links or Anchor Text Links will inform search engines about what your business is linking to. Essentially it is clickable text that takes a user to another website but it can have a significant impact on SEO.

Google has clever algorithms that will use the anchor text to determine what the website is about but there are several different Anchor Links to take advantage of. This includes Exact Match, Partial Match, Branded, Naked Link, Site Name, Generic, and Images.

This Anchor Text will help search engines index your pages and they will use it to determine how people visit your page as well as determine the context. 

It’s important to keep Anchor Text and links consistent throughout your page and that means that links should be around the same length while the text should be relevant to the linked page. 

You can improve your page ranking if you keep the text relevant to the page you are linking to. With related content, you can send strong signals to search engines that you are legitimate and trustworthy.

Again, throughout your SEO content, you will have naturally placed keywords that are used to help your site rank well but remember that you don’t have to link every keyword to another website. If you do this then Google will become suspicious and that will mean that you will get penalised. 

Finally, even though Generic Anchor links can be used, it’s best to avoid them where possible. Generic links could include “Click Here” or “Try This”. These are too vague and provide no further information to your users and more importantly, search engines as to what the link is about. So here is an example of a partial match to an authoritative website on Anchor Links.

What Can You Take Away?

SEO coding plays a huge role in the way in which your UK business website is perceived by search engines. We only covered 7 options, but they are the ones reachable for the average website owner.

Making simple coding errors can have a negative impact on your search engine ranking but the good news is that some simple fixes or changes to your coding will ensure that search engines take notice.  

You as a UK business owner can do the majority of what we have outlined.  You can of course speak to our expert SEO team if you need that extra level of help.

CONTACT US

We can give FREE advice to get you going, contact Cream Soda Multimedia at support@creamsodamedia.com or Tel +44 (0)1276 490448.

New Website Checklist of critical items

Easy As 1-2-3! New Website Checklist

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How-To Steps to Begin Your own Website

Here we provide the ultimate business website checklist to start your very own website, which will be the gateway to your business.

Without it, people would not be able to understand who you are, what you offer, or whether you are right for them. However, developing a website correctly is not just about the technical process because there is a lot more than that to consider.

Before you even start the design of your new website, you need to begin the process of thinking of what you need. All of this will feed into the overall finished project but getting there requires a ‘checklist’ type of approach that will help your website stand out and rank..

What Domain Name Should You Consider?

Once you have decided on your company’s consumer offering and competitive positioning, you can start with the first objective, your website domain name (www.yourdomainname.com).

The domain name is also known as your website address and it is this address that people will use to get to your site. While this can be absolutely anything, it is not as simple as that. You have to ensure that it follows several steps to ensure it is fully optimised.

To begin with, you’ll need to make it fairly short, simple to spell, and memorable. Along with this, you should also try to ensure that it has the right domain extension such as .com. If you want to rank for more traffic from your home market, then go for .co.uk.

We advise you to buy both domain extensions (.com & .co.uk) so no one copies your Intellectual Property.

Check each domain extension for similar urls world-wide, make sure you are differentiated from anyone else broadly in the same market.

You should also try to avoid difficult numbers and characters in the name, as these can be hard to remember. Also, consider how it can be used in the future should your business expand. You might begin selling artist pencils and choose the name Artistspencils.com, but you might then opt to sell other items that make your domain name redundant.

Finally, try to create a domain name that actually says what you do as this will make it SEO-friendly. Add a keyword into the name, and then this is Step 1 ticked.

Where To Host Your New Website?

It’s all well and good having a website that looks great and does everything you need, but if you have unreliable website hosting then you are going to have problems. Therefore, there are several things to think about when it comes to choosing your website hosting provider, checklist step 2.

Think about speed and whether you want a shared server or a dedicated cloud server. The former will mean you share a server with others which could mean slower speeds while the latter will cost more but you’ll have faster speeds. Read our other article on the pitfalls of cheap hosting.

A shared server realistically is fine unless you are a business expecting +100k visits a month, or huge inbound traffic during any moment in time. For these short term fluxes, some hosting platforms can be flexible for you. We have experienced a great relationship with Siteground Hosting, who provides just that.

You’ll also need to consider support via chat or email and how easy they are to contact, while the server interface needs to be easy to use.

Finally, don’t forget about security. If you have data lost or stolen, it’s going to take time and money to get things back up and running. So, you should be looking at backups, ask about regular security maintenance and what they do to keep your data safe.

We recommend SiteGround as a suitable hosting platform for your new website. Here you will find good speeds for a website under 100k visits per month. There is Free SSL protection (security) and their communication is 10/10. You can click this banner below to investigate and click Web Hosting.

What Is The Right Content Management System (CMS)

If you want a hands-on approach to the management of your web content, then you need the right content management system (CMS). If you’re not technically minded then you need a simple, intuitive system but you might be governed by your budget too.

There are many to choose from such as WordPress which is the most popular CMS in the world and one Cream Soda Media use’s to design customer sites. With over 35% of global websites using WordPress, its a recommended option for your new website checklist, step 3.

There are others such as Wix, Square Space and Drupal and they all offer the likes of templates when it comes to managing your website. A caveat though, whilst Wix and even GoDaddy may seem an easy option, they lack the ability for original design to enhance the user experience.

These platforms are mainly ‘drag and drop’. You can tell by looking if a site has been made by Wix, they are very similar. Another issue is that these CMS software platforms are not open source, you are not permitted to transfer your website off their hosting platform, if you so wish to upgrade and expand your site. Wix will own your site, not you!

If you are unsure on how to start the design then speak with a reputable website design agency and don’t get persuaded to agree to a monthly fee for the design. Some agencies offer >£100 per month for all the design and hosting. Don’t get locked into such a plan, budget for your site and buy it outright, stay in control. Start by selecting a good Web Designer and Web Developer.

Consider The User Experience

The user experience (UX) is one that can make or break your website and its success. Visitors to your website will expect a slick experience otherwise they will disappear to one of your competitors.

website page layouts on a desk, determining the best user experience
Consider where your call to action (CTA) will be best placed.

You should consider page speed and loading times while you don’t want to overload them with too much information. People are on the move and when they need to find a product or service, they want to be able to locate it on your website with minimal fuss.

Along with this, consider the navigation. Make your website design easy to use and your visitors will enjoy the experience. Sites that have clear menu structures and easy-to-find information will win them over.

You’ll also want to consider using stunning graphics and fonts that are easy to read but make sure they are compressed so they don’t cause problems with the loading speed.

Front page of a website using graphics and CSS code
Cream Soda Media uses CSS Code for it’s front page

It can also help to take a look at your successful competitors as this will enable you to gain inspiration but also see what works and what doesn’t work. Along with this, you can also carry out research to determine what your target audience wants.

Keep the branding consistent, make ‘call to actions’ clear and you will find that your website stance a chance of converting visitors.

Don’t jump into a design and rush the development. Think from the eyes of your end consumer, what do they wish to see? Add this to your website checklist, step 4!

Optimise Your Website For Search Engines

While your website might look great and do everything you want, if it does not satisfy the search engine criteria then people are not going to find you.

Search Engine Optimisation (SEO) is a set of rules that you apply to your website in order for it to rank well. Once you do this, search engines will crawl your website and it will compete with other websites that have similar content. 

This is a vital add on for your website checklist, your step 5. To get everything right, you will need to carry out keyword research to determine what language people are searching for and what works best before implementing them into the content of your website. Along with this, your code will need to be optimised, pages titled and Meta Description enhanced with loading speeds being fast. 

What is especially important is ensuring that your website is mobile-friendly as search engines now consider this to be one of the most important factors when it comes to ranking your site.

Attempt to introduce high-quality backlinks from publishing blogs, use internal links to keep people clicking through your site and make sure that all of your content engages and resonates with your users.

SEO is not something that you do once and forget about, it is something that you have to constantly work at to ensure that you stay on the first page of search engines. Read this article for the initial steps to rank on Google.

Create Frequent Quality Content

It’s imperative that you keep your website fresh. Search engines consider this to be extremely valuable to users, so create a plan that motivates you to keep your website updated with new content. This never leaves your website checklist and this is your SEO secret, step 6!

You will need to create content regularly and publish consistently through blog posts on your site and on external sites that can link back. If you want to engage with users and keep them returning, then embrace social media or create an email subscriber database.

If the content is stale and not enticing, they will go somwhere else to find what they need. To rank well and to continue to fulfil the needs of search engines, new and relevant content is going to hit the mark.

While static page content and articles can work wonders, it can also help to include testimonials on your site. This is a simple yet effective way of posting new content that will also make your business feel more authoritative.

Always make sure that the content you produce is well-written, enjoyable, and informative.

Don’t Overlook Google Analytics

Analytical tools or webmaster tools are a must and form part of the process of running and maintaining a website. Checklist, Step 7

Data is vital to ensuring your website performs in the way that you expect it to. What’s more, it will also allow you to make better choices to ensure that your website is doing everything to keep your visitors interested.

This data will help you understand and analyse traffic as well as how your site is performing. Tools such as Google Analytics and Google Search Console can provide a better understanding while Bing Webmaster Tools can also help.

All of this will enable you to track visitors to your site on a daily, weekly and monthly basis while it will provide you with the number of views each page receives.

What’s also important is that it provides insight into the bounce rate which is the percentage of people who visit your site, view one page and then leave. 

You can identify any crawl errors that search engines find, enabling you to put them right as well as repair any broken links and identify backlinks to your site.

There are many YouTube videos on the subject, but what is also important is the ability to understand your web page download time. This can help you to optimise any large images which are usually the culprit.

All Websites Need Maintenance

Your final item for your new website checklist, step 8. Running a website is an ongoing process, therefore, a maintenance plan can help. Spend time checking the back-end Dashboard webmaster tools and traffic data as well as ensuring all software (WordPress, plug-ins) are updated.

You can run split testing to enhance performance and carry out security scans.  You should always keep an eye on your competitors too as this will ensure you are one step ahead on new keywords and clever call to action.

Log into your hosting platform every few weeks and check for any security news alerts and to make sure your server has not been moved to a new IP address!

This can be rare, but shared servers can move sites around, meaning your domain name is left pointing to the old server. Make sure you maintain Email communication preferences on with your hosting partner to stay on top of any pending changes.

Conclusion

The technical side of creating a website is not the most important thing to get your website right. You have a lot to consider initially with your market positioning and initial branding.

Then actual web design, its user experience, keywords, whilst publishing content that appeals to the layman. Depending on who you are targeting, content should match their level.

It’s an ongoing process that takes time but everything that you do will add percentage gains. The correct planning will enable you to follow a process whereby you do everything necessary to ensure that your website and business is seeing high traffic numbers and conversions.

A summarised checklist for your new website is below

  • Domain Name.
  • Versatile Hosting Provider.
  • A strong CMS like WordPress.
  • Creative Web Design with great User Experience (UX).
  • SEO credentials and overall clear web development.
  • Calendar of content publication with lead generation.
  • Google Analytics integration to review problems and progress.
  • Site maintenance for plug-ins and CMS updates.

CONTACT US

For a casual chat or just some free advice, do contact Cream Soda Multimedia on Email support@creamsodamedia.com or Tel +44 (0)1276 490448.

SEO vs PPC performance for your business website

SEO vs PPC which is better?

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SEO vs PPC which is better? If you want to grow your business, then having a website is incredibly important. That being said, you have two options to boost your presence in the online world. One of them is via paying for ads, also known as pay per click. Or you can go with the SEO approach, which focuses on optimising your website to cater to the search engine requirements. It’s the best of both worlds to use both, but most small businesses are unable to do that. Which brings in the question, what results can you expect? Here are some ideas to take into consideration.

What is SEO vs Pay Per Click

SEO (Search Engine Optimisation) is basically generating organic traffic inwards once you start improving your business online. The great thing about SEO is that it allows you to focus on boosting the awareness of your business naturally. You get to focus on using certain keywords and promote them online at the highest possible levels. It also boosts your brand awareness naturally, which is always a plus. To make things better, it enhances your advertising approach while also bringing in more trust and credibility for your business.

In addition, you will have a natural, constant way of bringing in new traffic to your website. Then there’s also the fact that you will get a really good return on investment. You can do SEO yourself to a basic level, or you can hire someone for extra depth of involvement. Either way, the ROI can be huge, and you will appreciate the results more than you would ever imagine. SEO is also sustainable and has a compounding effect unlike PPC. The downside is that SEO requires time, it’s not immediate, which means if you want instant traffic you will need to go for the Pay Per Click option. It’s a good idea to use both of them, but at first many small businesses will go for PPC to boost their exposure to maximise on their key selling seasons.

Yes, PPC does generate a catalyst to inward traffic because paid search appears above the fold in search engine results. Basically, if you pay for exposure, you will be above the natural results that people ranked for through SEO.  You will bid per click to be within the Top 4 on page 1 of the search results.

You can rank your website naturally via SEO and also use PPC to have your site above the fold as well. Many companies do this because SEO results can falter. Plus, you can use PPC adverts to bring in more brand visibility very quickly. Yes you will have better control over targeting, but you will end up paying a lot of money for your traffic. And if you have a small budget and only want to run a campaign for a short time, this can be very tricky.

How does SEO affect PPC costs?

For many organizations, PPC and SEO teams work closely with one another and they bring in a great flow and value for the business itself. The idea here is to try out something new and different and the results themselves can be rewarding. Using both search engine optimisation and pay per click is very common for a lot of businesses. But you also have challenges, you don’t really know how to adapt and adjust everything to make it work. That can be tricky, which is exactly why you may need to start only with SEO at first for a solid foundation, to include meta descriptions, site titles, keywords / phrases.  It’s like turning up to the interview with your shoes polished and shirt ironed!

Our main concern will be our rewarded Quality Score.  The higher the score, the lower the cost of each click.  This largely affects the price of PPC ads most of the time. If the keyword has a very high price, you can spend even over £5 or more per click. Remember, clicks don’t guarantee sales, so that’s something to keep in mind.

The number of competitors that rank for a keyword will also influence the pay per click cost, they may also have a better landing page.  You have to assess the situation and once you do that wisely it will be very well worth the effort.

Also, general industry competitivity will end up affecting the pay per click costs. Most of the time costs will be higher in such a competitive set.  Your SEO is a fixed cost and you can adapt it to appeal to your desired market over time slowly becoming an authority site.

SEO can help the cost of a pay per click keyword if the website real estate is maximised.  Here you can have more presence for the same keyword, which means more relevancy for the PPC campaign.  Which in turn increases your frequency of appearing on the results page and improves the click rate.  It really helps and it has the potential to offer you some amazing benefits if you do this right.

In addition, SEO allows you to find more keywords that you can use for pay per click advertising.  It encourages you to promote your business for more keywords, which leads to a large number of people learning about your business. Keyword research tools and Google Analytics / Search Console provide a constant stream of queries related to your site, which you should study.

Google analytics tracking

You can also use SEO to acquire local leads. And that will affect PPC, because you can identify the type of keywords that works locally to bring in even more exposure. It’s the best of both worlds, and that clearly shows why you really need SEO and PPC. Of course they are both affecting one another, but you get some impressive benefits if you use them both, and that alone can be a key difference in the long run.

Local SEO with google my business

Is SEO or PPC more effective than the other?

What you have to realise is the fact that both SEO and PPC have their own benefits. One of them might be better one day, but tomorrow things might be different. So you really need to give them a decent term to make it work. What we recommend you do is to use both, because they are very helpful and with amazing results. Of course, at some point you might be inclined to use one over the other, but if you do it right, this will be worth it.

Of course, you also need to realise that SEO and PPC are fulfilling different needs. In the case of SEO, you want to focus on bringing in natural exposure to your business. It also works great if you have a local business without a lot of competitors. This also means the exposure comes gradually, in the long run. Your focus here is finding the right way to achieve what you have in mind and eliminating hassle naturally. Once you do that, the payoff can be nothing short of extraordinary and that’s what matters the most.

PPC is better if you want leads now and if you want to create a fast marketing campaign (with Landing Page) where you can get a really good ROI. It can work really well and it will deliver a very good experience.

How does SEO and AdWords work together?

There are many benefits that come from using AdWords and SEO together. First, the conversion data and keyword list can easily be transferred from PPC towards organic SEO.  It’s the best of both worlds, and you will find it easier to rely on accurate data so you can obtain the best approach and experience. It’s totally worth the effort, and once you do that properly it can really push the experience to the next level in a creative manner.

On top of that, the volume of traffic can easily be improved via targeting clicks for both organic and paid keywords. It’s an ideal situation to focus on using the same keywords for SEO and for PPC advertising.

Moreover, you will be able to move low converting, high volume or high costs keywords from PPC to SEO without a problem. Remarketing is improved because it makes it easier for you to connect with paid advertising clients via SEO. Even if they didn’t go to the website to buy something, now you know those customers and what they are looking for. And you can offer similar keywords and a very good value via SEO. It’s basically the best approach because you can still rely on the previous data for the best value.

You can go even further with this. You can test the keyword strategy in PPC so you can see the type of traffic and how many leads you can get. Once you test the keyword strategy and see that it works, you can go for the long term benefits and value.

This can boost awareness and confidence in your business. People will trust a company more when they see that Google trusts your website really high in their rankings. It will also show that there’s an easy way to navigate and read the website, which can be an amazing opportunity if you are doing it right.

How to does search advertising affect search engines?

As we mentioned above, you can use both PPC and SEO together and see how they work. PPC advertising has a great effect on SEO actually, and it’s a great option to keep in mind. When you think about online exposure, you mostly focus on SEO. And that’s something that may or may not be an issue. Going with PPC first can help you learn some valuable information. Then you can add that information to SEO, yet the campaign cost would be higher – i.e. low Quality Score.

The first thing that PPC does is it allows you to maximise the real estate in search results. You will have 2 results instead of one, which is great for the customer base. And as we mentioned earlier, PPC also allows you to discover some new keywords that will help you grow your business and expand it. It’s certainly worth it, and you will appreciate the results and the way everything grows. Plus, to make things even better, you will know what keywords to bid on because they worked for PPC.

With help from PPC you can generate more brand awareness and you will find it easier to acquire local leads. All the minor details matter, and you will find them to work really well in a situation like this. Once you do it wisely, the experience will be great and you will not have to worry about anything. It’s a great opportunity to consider, and the outcome can be really impressive.

Conclusion

Is it possible to use both PPC and SEO? Of course, both of them will work great and with the right approach you can actually make the most out of them. It’s important to learn when to rely on SEO and when it’s better to go with a PPC option. SEO is great all-around, but PPC is particularly good when you need that extra traffic or if you’re a new business starting out. It can help a lot to use both of them, just make sure that you add the right limits to your PPC campaign, so you don’t go over the budget!

Web-servers-hosting-websites

Disadvantages of cheap website hosting for my website

By | Insights

Cheap website hosting, why should I avoid it?

There are limitations and many disadvantages of cheap website hosting.  Getting the best business hosting service is key if you want to have a strong online business. After all, the performance of your website is important for SEO ranking. But more importantly, people will judge you based on your speed too. If your website is not delivering the best it can, then this is a huge growth restriction. Its simple, people want to have the best user experience with the ability to enjoy the time spent accessing pages.  This is delivered via better brand-width, capacity and speed, something cheap web hosting does not provide.

If your website experience is a bad one, you will have to deal with all kinds of problems. Consumers will migrate from your website to another that delivers a better experience. And on top of that, your ranking will suffer. You really want to push the boundaries and constantly focus on the best experience and results. Once you do that wisely, the payoff itself is amongst one of the best SEO practices and you will see results change in your favour.

Should I opt for more bandwidth and server space?

When you get started with Wix or GoDaddy in the cheapest or free forms, you will notice that you are very limited. The limitations will differ, but usually it is classic disadvantages of cheap website hosting, such as bandwidth & storage space. When you own a website, you don’t want to be limited in any way. Your customers will feel that limitation, and it’s not right to limit them. If anything, you want just the opposite, to make sure they find their search query fast, because that will give you some resounding results all the time.

Ideally you want to focus on increasing storage space and bandwidth.  Combined with a professional WordPress website, it will remove all the limits to ensure users have a great experience. It’s all about offering a sense of freedom. And that’s what you are getting when you upgrade your hosting. It shows that you are more professional and ready to deliver a stellar and reliable experience all the time.  As a minimum aim for >10k visitors monthly capacity.

Will my web hosting provider effect my SEO?

The issue that comes with hosting limitations is the fact that your website’s SEO will suffer. People will leave your website more often, so the bounce rate will be high and that’s obviously going to cause some issues on its own. Due to the smaller website storage space, you will be limited to how much content you can create. And you might not even have the right website format or a way to optimise it for SEO. The more you focus on results, the better the experience will be, so try to use that to your own advantage and it will be well worth the effort no matter the situation. Blogs are the king of website content, don’t be held back by storage limitations and speed of delivering the content.

As soon as you start addressing the issues, things will change and you will notice the website ranking improve. Yes, hosting limitations of cheap website hosting will hurt your SEO, if the bounce rate is too high Google will consider you less and less frequently and it will be one of those things that brings in major repercussions. Your approach must be done in a meaningful way at the start.  Just use that to your advantage and upgrade your website’s home to help your business.

You can’t handle the traffic anymore

The problem with limited hosting services is that they usually end up not costing a lot, and your website will lack a lot of features. For example, you will have a limited bandwidth and you can’t really have the amount of traffic you want. Having your website stop out of nowhere just because you reached your limit for the day is not acceptable. If anything, people will think twice before they work with you, because it shows that you are not set up as they expect. You can counter this perception and use that to your own advantage.

When you start to engage with the public via Twitter, Instagram & Facebook, you may receive a huge response due to a paid marketing campaign, or even a lucky break with a large social media Twitter user forwarding your post across their account.  The potential spike in users accessing your site will depend on the depth of hosting space and speed from the host provider.  If the user experience falls flat, your bounce rate (users who leave within several seconds) will be high and Google will rank you lower for the keywords you want to be associated with.

Our agency, Cream Soda Media, received an endorsement from journalist Iain Dale via his radio show (LBC) and subsequent twitter share.  Our website visits within 35 minutes shot to 5.2k!  Thankfully we had the hosting capacity and managed to maintain a working service for every single one of those visitors

 

Websites with downtime will experience bad marks from Google, as we mentioned above. As long as it’s related to hosting services, you can easily upgrade to make a major difference. Is it a huge challenge? No, but if you adapt to the process and make it work you will find that nothing will ever stand in your way and the outcome will be positive.

Are there Security issues with cheap website hosting ? 

Then you also have to think about website security. Users and search engines will judge you based on what security is provided.  Over the years a lot of websites have been hacked and those companies went out of business because people did not trust them anymore. That’s the main issue with really cheap website hosting. They are not as reliable as higher standard hosting services. Usually they have little to no security features. When it comes to a website, you need to have as many security features as you can get. Granted, minimalist security features might be in the free GoDaddy or Wix, but you won’t get far with those.

Hackers are always trying to acquire all your personal information, and you will end up with issues in a situation like this. What you want to do is to find a more cohesive way thinking carefully on the protection of any linked CRM databases (customer data) if you are a service provider. Without the right security features like encryption, SLL certificate, protection or even double-authentication, there will be problems. Focus on protecting your customer data. If you do that right, then you can rest being assured you are being responsible.

Is your website hosting package limiting its growth?

The growth of a website is very hard to quantify certainly for a small business. For some websites, it’s as simple as 10-20 users per week. Others have a huge growth because something became viral. So the truth of the matter is, you never really know how much hosting space you need or how/when your website will become very popular. The idea is that you want to be prepared and you really have to figure out a way to improve that growth naturally. In the case of an online business, you always want to be prepared for this type of user infusion. It will help you a whole lot more than you expect, and the great thing is that you get to have more control and the process itself will be exciting because of that.

Keep regularly checking your Google Search Console to preempt traffic limitations. When it comes to growth, you always want to be prepared for it and you need a reliable hosting service that has no limitations. When the sky is the limit, things will be easier for your business and you will have much better results every time. It’s not exactly the simplest thing you have to deal with, but once you adapt and adjust to it, things will be a lot more interesting and immersive. Plus, the more you take care of your website and show people that you care, the better it will be all the time.

Versatility and flexibility

These are things that people expect from your business. You need to have a flexible website that can easily expand and grow according to your own needs. It’s important to strive and push the boundaries as much as you can. You want to avoid the challenges that appear and instead you want to make sure your website is ready for any addition you may have in the long run. For example, many websites bring in data and apps later on. Having that added to a free or cheap hosting service is pretty much impossible. Websites need a good, reliable hosting provider that allow you to add on stuff and ensure that you are getting the best outcome.

If you are decorator, hair stylist, driveway installer, house builder– you will need space to upload pictures of your recent work and creativity.  It’s certainly worth the effort and if you do it right things can be rewarding. Of course, there are tricky moments along the way, but what matters is how your website expands and what people want in the long run. Obtaining those additional plug-ins and always striving to acquire the ultimate set of results can be really nice. It’s an important approach that you want to have and if you tackle it right the experience as a whole can be impressive.

Plus, you can have mobile apps or web apps tap into your website data. But you need bandwidth for this, so using a free hosting service is not really going to work. All these little things will add up eventually, that’s why you want to further improve and take things to the next level in a meaningful manner. Some of the wider known free website builders and cheap host providers don’t allow you blogging features or dynamic modules for elaborate overlays and CSS coding.  Drag and drop site builders sound great but be mindful before you rush in, or you may end up having to re-design your site after the 1st year.  Many sites on GoDaddy and Wix look similar, don’t be one of them.

It might be free, but add-ons can make it super expensive

That’s why you want to have a professional hosting service right from the start. It’s great to be able to test out things, true -but the reality behind this is most of the time you don’t need to test anything. You want to focus more on value and quality. Just make sure that you pick a good hosting service and package from the start, as that’s what will give you a very good experience in no time. It is not tricky to do, but do calculate the overall costs, set a budget and then go from there.

You can’t really change a lot of things

When you want to grow your website, you should be able to change everything related to it. But free or cheap website hosting approaches are not really helping you change that much, if anything. That will become a problem and you must find a way to eliminate the potential challenges and issues that arise. You might want to add sub-domains, or integrate new features such as streamed video content. The reality is that free hosting or the cheapest hosting packages from Wix, don’t support ultra-fast services and will be limited. Just because it feels good to have a ‘one stop package’, that doesn’t necessarily make the package a good deal. It’s a lot better to have a professional system in place, one that you will like just because it’s convenient and unique at the same time. It will encourage you to push things to the next level, differentiate your website and stand out from the competition.

Conclusion + Recommendation

Free GoDaddy or Wix options tend to appear as something very interesting. It’s easy to fall into the trap of not investing the correct amount of money when your website is new. But if you’re serious about creating a website that will develop eventually, your focus has to be on delivering the best results and experience. It will offer you a new and creative way to handle things, and you will appreciate results all the time. As long as you upgrade to better hosting, with a WordPress redesign, your SEO will improve. Users will trust you more and you can grow your site without any worries. It’s the best thing you can do when it comes to hosting, so try to take that into consideration!

We recommend a solid Hosting Service called SiteGround, you can click their name to see their offering.  They operate a security first focused operation with a 24/7  services team on watch.  They run real time server health checks every 0.5 sec and have strong AI anti-bot malicious traffic blockers. When we first set up Cream Soda, their customer services team was fantastic, available any time of day, any day of the week. Every level of customer gets that support even at weekends.  You will find Backup Restore tools, free SSL encryption, smart WordPress staging, email accounts, amongst more.  Better still they have a server stack optimised for speed – that’s what we all want – and its a tick box for SEO score.  SiteGround is a strong partner for any website size at competitive prices.

If you are concerned about which hosting plan is best for your website, then please contact direct on support@creamsodamedia.com. or Tel 01276 490448.  We will provide everything you need to improve the potential of your business.

Web Hosting
Website is better than just social media

Why a website design is king over social media platforms?

By | Insights

How important is website design over social media?

Nowadays there are lots of methods you can use to connect with your customers and offer them the best results and value on the market. But how can you do that? Should you create and design your own website and post content there, or can you rely solely on social media for your online exposure? As you can imagine, the best approach is to always create something that you can own and expand upon at your own pace.

Why shouldn’t you rely solely on social media?

The challenge with social media is that while most social sites give you a lot of exposure, you don’t really have control over the entire process or your online presence. These sites can shut down at any given time and your online exposure will be ruined. Not only that, but every social website comes with its own set of rules and guidelines enforced upon users. If you agree to that, it’s great. If not, you will have to remove your account and thus lose all your hard work to promote your business. Another thing to note is that social media comes with limited design and reporting tools. Granted, it’s great to connect with the customer base, but not having access to all the control and features you need can hurt the entire experience. And that’s the type of thing that you want to avoid. Plus, social media is an open forum, so even malevolent people that want to destroy your business can post an anonymous review and bring you a bad rep online. It may not happen all the time, but the potential to deal with such problems is definitely there.

A website design offers you complete control

Maybe the best thing about having your own business website designed is the fact that you will be able to keep customers entertained and provide them with the best user experience at all times. Not only that, but you will be able to customise the website the way you want. You can make it more appealing for the customers, not to mention you can use all the branding methods you want. On top of that, having a website created by a developer shows that you are very professional, focused on growth and value, and you want to offer customers as many options as you can. If you choose to do that, results can be extraordinary, and that alone can be well worth the effort every time. Being in complete control and having the opportunity to revamp your website at your own leisure is incredible. It certainly offers you all the benefits you want, and the results as well as the overall opportunity are very exciting and distinctive. You do need to take a bit of time to customize and adapt to trends, but it’s way better than having to comply with the social media platform rules. Some rules are not things that you want to deal with, but you will be forced to comply due to the platform requirements. Thankfully, creating your own website removes all that pressure.

You can monetise your website 

While it sounds ok to have a social presence, the reality is that you can’t monetise that much there. If anything, social sites will make money from you since you will need to advertise your presence on that platform to generate more leads. And that will be a challenge, since you are trying to save money and not overspend. If you have a business website however, things change. You can create your own Ecommerce shop on the site and sell products directly to customers. Not only that, but you can also provide upsells and a variety of other different features too, which is an amazing thing to have on a website like this. And to make things even better, you can also connect with other companies and send them leads, as they give leads to you. It’s the best way to fully showcase the power of your business while also bringing in a lot of value and quality. You need to give it a try and check it out for yourself, and the experience itself will be a lot better than you imagine.

Keeping up with trends

When you just have a social presence, there’s not a lot under your control. If there are any trends or things that would require changes to your social presence, then you have to abide by that platform’s rules. Obviously that’s not the case if you have your own website. As soon as you identify a trend, you can make whatever changes you want to the site. That’s maybe one of the best things about having a business website, the fact that there’s a lot more control to be had and the experience itself is a lot more rewarding. Once you implement the right features, nothing can really stand in your way, and that on its own will be incredible every time. 5G is going to be a huge trend, as more people use the power of faster mobiles to access websites.  If you are not in the game with a responsive website design, then its time for a shake-up.

The marketplace is very dynamic, so you need a flexible solution

What that means is you need to understand the marketplace and adapt to it. Customers have different needs, they always tend to follow trends, and they interact from a variety of websites. That means you need to meet customers wherever they are. A website helps you do that because it can be accessed from any device. Social media has restrictions, and you do need to retain the values and vision of that platform. With your website, you can create your own vision and approach, and things will be a whole lot better in the end because of that. The simple fact that you have all the flexibility you need to adapt to the marketplace requirements is what really pushes the boundaries here and it definitely makes the experience way better than you might imagine.

Social media users tend to move around from platform to platform

Sure, there are some people dedicated to a single platform. But many times you will find yourself dealing with situations where your audience is flocking towards a new social platform because it’s different. That means all the work you put into creating that social presence is mostly gone. A website is better because it allows you to work hard, establish an audience and gain their trust. Once you do that, you will have returning clients. On top of that, having your own website brings that sense of professionalism and value that everyone expects from you. Without that, people won’t see you as professional or dependable. That’s why you need to do whatever you can to showcase your power in the business world. Every detail matters, and it’s clear that having a great social presence can make quite the difference.

Search engine optimisation

One of the major things you have to keep in mind with social media is that you are very limited when it comes to what you can optimize and show off. The best thing you can do is to get your own website design and ensure that you optimise it for SEO. You will be able to grow your online presence, expand your reach online, and the return on investment will be great. That’s amazing, it offers you some astounding benefits and a tremendous way to surpass the competition. You can still keep the social presence to share content and your website links, but obviously it makes a lot more sense to showcase your content online and provide customers with the value that they expect. It’s certainly the best of both worlds, and the return on investment will always be extraordinary, and that’s what you need the most.

Selling is a lot easier

Some social sites have features that help you generate sales, but the reality is that the best way to generate sales is to showcase your stuff on social media. It helps a lot and it manages to make things simpler and easier for you. Granted, demanding situations will always appear, but it all comes down to perspective and understanding the matter at hand. You can’t use social sites as the primary sales platform or promotional platform. Your website is way better at this, certainly a lot more convenient, and it will bring in front all the benefits you would expect. Let’s face it, you don’t want to rely on someone else’s platform to control your revenue. You want to have all the control you need, and if you do that, the payoff can be amazing. Use that to your own advantage and create a meaningful, comprehensive website, then things will be amazing for your business all the time.

It’s a hub for your entire online presence

Social media is a marketing tool, but your website is more of a hub. It allows you to seamlessly connect all your accounts and tie them in to a single online presence. It certainly helps you a lot when it comes to showing where people can find you. But at the same time, it’s the professional method you can use to maintain a single, meaningful and core presence where people can always find you. After all, you can’t lose your website, but you can be banned or removed accidentally from social media. Don’t rely solely on your social presence, even if it feels amazing at first, the reality is that you want to rely on what you can control. A website is the ultimate hub for everything related to your business in the online world, and it will make it easy to show off your true strength. Customers will be impressed with how much work you are putting in there to present yourself, and the results can definitely be amazing because of that.

More business insight

Social media is great for accessing analytics and demographics. But the reality is that all the information stops there. What you want to do is to try and figure out methods you can use to eliminate challenges and handle the process in a more professional and dependable manner. Your website design will show where people are stopping their customer journey, what pages they enjoy the most and what content is less appealing. Having access to all that information is extraordinary, it makes a huge difference, and your business will grow thanks to that. You just need to commit to the process and make it work in a meaningful way, then the payoff can be stunning!

Credibility with website design

When a customer sees that you are only available on a platform like Facebook or Instagram, and you don’t have a website, they will have second thoughts. People willing to purchase stuff from you expect to see a website and a secure way to buy items. If they can’t see that, then they will be discouraged. And that’s why you need a professional website, to show customers that yes, they can really trust you and it will be good for your business in the long run if you tackle this at a professional level.

Upgrades

Since you own the website design, you can add all kinds of upgrades, perks, you can also make it easy for customers to create their own profile and they can get plenty of benefits. You can’t have something like that on social sites. Being able to upgrade and customize your website the way you want is very exciting. It also helps show the true power of what a business website can do.

Design your own website today

As you can see, establishing a business website in the UK is one of the best ways to bring in leads and customers. It may not feel like much at first, but if you create your own website you can have a stellar, professional presence online. People expect a business to have a website, and you do need to have a way for customers to buy product from you. Social media helps with marketing, but when it comes to the actual sale – that will take place on your website. So yes, while you can create and grow an online presence, your primary focus has to be on creating and growing your own website. Once you do that, the chances of bringing in leads, customers and increasing your profits will increase exponentially! Let Cream Soda Media help with your affordable website design and development today, to improve your commercial standing and ranking vs the competition.  Find us here www.creamsodamedia.com or reach out direct and email on support@creamsodamedia.com [/vc_column_text][/vc_column][/vc_row]