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website development | Digital Marketing Agency Surrey | Cream Soda Media

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Disadvantages of cheap website hosting for my website

By | Insights

Cheap website hosting, why should I avoid it?

There are limitations and many disadvantages of cheap website hosting.  Getting the best business hosting service is key if you want to have a strong online business. After all, the performance of your website is important for SEO ranking. But more importantly, people will judge you based on your speed too. If your website is not delivering the best it can, then this is a huge growth restriction. Its simple, people want to have the best user experience with the ability to enjoy the time spent accessing pages.  This is delivered via better brand-width, capacity and speed, something cheap web hosting does not provide.

If your website experience is a bad one, you will have to deal with all kinds of problems. Consumers will migrate from your website to another that delivers a better experience. And on top of that, your ranking will suffer. You really want to push the boundaries and constantly focus on the best experience and results. Once you do that wisely, the payoff itself is amongst one of the best SEO practices and you will see results change in your favour.

Should I opt for more bandwidth and server space?

When you get started with Wix or GoDaddy in the cheapest or free forms, you will notice that you are very limited. The limitations will differ, but usually it is classic disadvantages of cheap website hosting, such as bandwidth & storage space. When you own a website, you don’t want to be limited in any way. Your customers will feel that limitation, and it’s not right to limit them. If anything, you want just the opposite, to make sure they find their search query fast, because that will give you some resounding results all the time.

Ideally you want to focus on increasing storage space and bandwidth.  Combined with a professional WordPress website, it will remove all the limits to ensure users have a great experience. It’s all about offering a sense of freedom. And that’s what you are getting when you upgrade your hosting. It shows that you are more professional and ready to deliver a stellar and reliable experience all the time.  As a minimum aim for >10k visitors monthly capacity.

Will my web hosting provider effect my SEO?

The issue that comes with hosting limitations is the fact that your website’s SEO will suffer. People will leave your website more often, so the bounce rate will be high and that’s obviously going to cause some issues on its own. Due to the smaller website storage space, you will be limited to how much content you can create. And you might not even have the right website format or a way to optimise it for SEO. The more you focus on results, the better the experience will be, so try to use that to your own advantage and it will be well worth the effort no matter the situation. Blogs are the king of website content, don’t be held back by storage limitations and speed of delivering the content.

As soon as you start addressing the issues, things will change and you will notice the website ranking improve. Yes, hosting limitations of cheap website hosting will hurt your SEO, if the bounce rate is too high Google will consider you less and less frequently and it will be one of those things that brings in major repercussions. Your approach must be done in a meaningful way at the start.  Just use that to your advantage and upgrade your website’s home to help your business.

You can’t handle the traffic anymore

The problem with limited hosting services is that they usually end up not costing a lot, and your website will lack a lot of features. For example, you will have a limited bandwidth and you can’t really have the amount of traffic you want. Having your website stop out of nowhere just because you reached your limit for the day is not acceptable. If anything, people will think twice before they work with you, because it shows that you are not set up as they expect. You can counter this perception and use that to your own advantage.

When you start to engage with the public via Twitter, Instagram & Facebook, you may receive a huge response due to a paid marketing campaign, or even a lucky break with a large social media Twitter user forwarding your post across their account.  The potential spike in users accessing your site will depend on the depth of hosting space and speed from the host provider.  If the user experience falls flat, your bounce rate (users who leave within several seconds) will be high and Google will rank you lower for the keywords you want to be associated with.

Our agency, Cream Soda Media, received an endorsement from journalist Iain Dale via his radio show (LBC) and subsequent twitter share.  Our website visits within 35 minutes shot to 5.2k!  Thankfully we had the hosting capacity and managed to maintain a working service for every single one of those visitors

 

Websites with downtime will experience bad marks from Google, as we mentioned above. As long as it’s related to hosting services, you can easily upgrade to make a major difference. Is it a huge challenge? No, but if you adapt to the process and make it work you will find that nothing will ever stand in your way and the outcome will be positive.

Are there Security issues with cheap website hosting ? 

Then you also have to think about website security. Users and search engines will judge you based on what security is provided.  Over the years a lot of websites have been hacked and those companies went out of business because people did not trust them anymore. That’s the main issue with really cheap website hosting. They are not as reliable as higher standard hosting services. Usually they have little to no security features. When it comes to a website, you need to have as many security features as you can get. Granted, minimalist security features might be in the free GoDaddy or Wix, but you won’t get far with those.

Hackers are always trying to acquire all your personal information, and you will end up with issues in a situation like this. What you want to do is to find a more cohesive way thinking carefully on the protection of any linked CRM databases (customer data) if you are a service provider. Without the right security features like encryption, SLL certificate, protection or even double-authentication, there will be problems. Focus on protecting your customer data. If you do that right, then you can rest being assured you are being responsible.

Is your website hosting package limiting its growth?

The growth of a website is very hard to quantify certainly for a small business. For some websites, it’s as simple as 10-20 users per week. Others have a huge growth because something became viral. So the truth of the matter is, you never really know how much hosting space you need or how/when your website will become very popular. The idea is that you want to be prepared and you really have to figure out a way to improve that growth naturally. In the case of an online business, you always want to be prepared for this type of user infusion. It will help you a whole lot more than you expect, and the great thing is that you get to have more control and the process itself will be exciting because of that.

Keep regularly checking your Google Search Console to preempt traffic limitations. When it comes to growth, you always want to be prepared for it and you need a reliable hosting service that has no limitations. When the sky is the limit, things will be easier for your business and you will have much better results every time. It’s not exactly the simplest thing you have to deal with, but once you adapt and adjust to it, things will be a lot more interesting and immersive. Plus, the more you take care of your website and show people that you care, the better it will be all the time.

Versatility and flexibility

These are things that people expect from your business. You need to have a flexible website that can easily expand and grow according to your own needs. It’s important to strive and push the boundaries as much as you can. You want to avoid the challenges that appear and instead you want to make sure your website is ready for any addition you may have in the long run. For example, many websites bring in data and apps later on. Having that added to a free or cheap hosting service is pretty much impossible. Websites need a good, reliable hosting provider that allow you to add on stuff and ensure that you are getting the best outcome.

If you are decorator, hair stylist, driveway installer, house builder– you will need space to upload pictures of your recent work and creativity.  It’s certainly worth the effort and if you do it right things can be rewarding. Of course, there are tricky moments along the way, but what matters is how your website expands and what people want in the long run. Obtaining those additional plug-ins and always striving to acquire the ultimate set of results can be really nice. It’s an important approach that you want to have and if you tackle it right the experience as a whole can be impressive.

Plus, you can have mobile apps or web apps tap into your website data. But you need bandwidth for this, so using a free hosting service is not really going to work. All these little things will add up eventually, that’s why you want to further improve and take things to the next level in a meaningful manner. Some of the wider known free website builders and cheap host providers don’t allow you blogging features or dynamic modules for elaborate overlays and CSS coding.  Drag and drop site builders sound great but be mindful before you rush in, or you may end up having to re-design your site after the 1st year.  Many sites on GoDaddy and Wix look similar, don’t be one of them.

It might be free, but add-ons can make it super expensive

That’s why you want to have a professional hosting service right from the start. It’s great to be able to test out things, true -but the reality behind this is most of the time you don’t need to test anything. You want to focus more on value and quality. Just make sure that you pick a good hosting service and package from the start, as that’s what will give you a very good experience in no time. It is not tricky to do, but do calculate the overall costs, set a budget and then go from there.

You can’t really change a lot of things

When you want to grow your website, you should be able to change everything related to it. But free or cheap website hosting approaches are not really helping you change that much, if anything. That will become a problem and you must find a way to eliminate the potential challenges and issues that arise. You might want to add sub-domains, or integrate new features such as streamed video content. The reality is that free hosting or the cheapest hosting packages from Wix, don’t support ultra-fast services and will be limited. Just because it feels good to have a ‘one stop package’, that doesn’t necessarily make the package a good deal. It’s a lot better to have a professional system in place, one that you will like just because it’s convenient and unique at the same time. It will encourage you to push things to the next level, differentiate your website and stand out from the competition.

Conclusion + Recommendation

Free GoDaddy or Wix options tend to appear as something very interesting. It’s easy to fall into the trap of not investing the correct amount of money when your website is new. But if you’re serious about creating a website that will develop eventually, your focus has to be on delivering the best results and experience. It will offer you a new and creative way to handle things, and you will appreciate results all the time. As long as you upgrade to better hosting, with a WordPress redesign, your SEO will improve. Users will trust you more and you can grow your site without any worries. It’s the best thing you can do when it comes to hosting, so try to take that into consideration!

We recommend a solid Hosting Service called SiteGround, you can click their name to see their offering.  They operate a security first focused operation with a 24/7  services team on watch.  They run real time server health checks every 0.5 sec and have strong AI anti-bot malicious traffic blockers. When we first set up Cream Soda, their customer services team was fantastic, available any time of day, any day of the week. Every level of customer gets that support even at weekends.  You will find Backup Restore tools, free SSL encryption, smart WordPress staging, email accounts, amongst more.  Better still they have a server stack optimised for speed – that’s what we all want – and its a tick box for SEO score.  SiteGround is a strong partner for any website size at competitive prices.

If you are concerned about which hosting plan is best for your website, then please contact direct on support@creamsodamedia.com. or Tel 01276 490448.  We will provide everything you need to improve the potential of your business.

Web Hosting
Website is better than just social media

Why a website design is king over social media platforms?

By | Insights

How important is website design over social media?

Nowadays there are lots of methods you can use to connect with your customers and offer them the best results and value on the market. But how can you do that? Should you create and design your own website and post content there, or can you rely solely on social media for your online exposure? As you can imagine, the best approach is to always create something that you can own and expand upon at your own pace.

Why shouldn’t you rely solely on social media?

The challenge with social media is that while most social sites give you a lot of exposure, you don’t really have control over the entire process or your online presence. These sites can shut down at any given time and your online exposure will be ruined. Not only that, but every social website comes with its own set of rules and guidelines enforced upon users. If you agree to that, it’s great. If not, you will have to remove your account and thus lose all your hard work to promote your business. Another thing to note is that social media comes with limited design and reporting tools. Granted, it’s great to connect with the customer base, but not having access to all the control and features you need can hurt the entire experience. And that’s the type of thing that you want to avoid. Plus, social media is an open forum, so even malevolent people that want to destroy your business can post an anonymous review and bring you a bad rep online. It may not happen all the time, but the potential to deal with such problems is definitely there.

A website design offers you complete control

Maybe the best thing about having your own business website designed is the fact that you will be able to keep customers entertained and provide them with the best user experience at all times. Not only that, but you will be able to customise the website the way you want. You can make it more appealing for the customers, not to mention you can use all the branding methods you want. On top of that, having a website created by a developer shows that you are very professional, focused on growth and value, and you want to offer customers as many options as you can. If you choose to do that, results can be extraordinary, and that alone can be well worth the effort every time. Being in complete control and having the opportunity to revamp your website at your own leisure is incredible. It certainly offers you all the benefits you want, and the results as well as the overall opportunity are very exciting and distinctive. You do need to take a bit of time to customize and adapt to trends, but it’s way better than having to comply with the social media platform rules. Some rules are not things that you want to deal with, but you will be forced to comply due to the platform requirements. Thankfully, creating your own website removes all that pressure.

You can monetise your website 

While it sounds ok to have a social presence, the reality is that you can’t monetise that much there. If anything, social sites will make money from you since you will need to advertise your presence on that platform to generate more leads. And that will be a challenge, since you are trying to save money and not overspend. If you have a business website however, things change. You can create your own Ecommerce shop on the site and sell products directly to customers. Not only that, but you can also provide upsells and a variety of other different features too, which is an amazing thing to have on a website like this. And to make things even better, you can also connect with other companies and send them leads, as they give leads to you. It’s the best way to fully showcase the power of your business while also bringing in a lot of value and quality. You need to give it a try and check it out for yourself, and the experience itself will be a lot better than you imagine.

Keeping up with trends

When you just have a social presence, there’s not a lot under your control. If there are any trends or things that would require changes to your social presence, then you have to abide by that platform’s rules. Obviously that’s not the case if you have your own website. As soon as you identify a trend, you can make whatever changes you want to the site. That’s maybe one of the best things about having a business website, the fact that there’s a lot more control to be had and the experience itself is a lot more rewarding. Once you implement the right features, nothing can really stand in your way, and that on its own will be incredible every time. 5G is going to be a huge trend, as more people use the power of faster mobiles to access websites.  If you are not in the game with a responsive website design, then its time for a shake-up.

The marketplace is very dynamic, so you need a flexible solution

What that means is you need to understand the marketplace and adapt to it. Customers have different needs, they always tend to follow trends, and they interact from a variety of websites. That means you need to meet customers wherever they are. A website helps you do that because it can be accessed from any device. Social media has restrictions, and you do need to retain the values and vision of that platform. With your website, you can create your own vision and approach, and things will be a whole lot better in the end because of that. The simple fact that you have all the flexibility you need to adapt to the marketplace requirements is what really pushes the boundaries here and it definitely makes the experience way better than you might imagine.

Social media users tend to move around from platform to platform

Sure, there are some people dedicated to a single platform. But many times you will find yourself dealing with situations where your audience is flocking towards a new social platform because it’s different. That means all the work you put into creating that social presence is mostly gone. A website is better because it allows you to work hard, establish an audience and gain their trust. Once you do that, you will have returning clients. On top of that, having your own website brings that sense of professionalism and value that everyone expects from you. Without that, people won’t see you as professional or dependable. That’s why you need to do whatever you can to showcase your power in the business world. Every detail matters, and it’s clear that having a great social presence can make quite the difference.

Search engine optimisation

One of the major things you have to keep in mind with social media is that you are very limited when it comes to what you can optimize and show off. The best thing you can do is to get your own website design and ensure that you optimise it for SEO. You will be able to grow your online presence, expand your reach online, and the return on investment will be great. That’s amazing, it offers you some astounding benefits and a tremendous way to surpass the competition. You can still keep the social presence to share content and your website links, but obviously it makes a lot more sense to showcase your content online and provide customers with the value that they expect. It’s certainly the best of both worlds, and the return on investment will always be extraordinary, and that’s what you need the most.

Selling is a lot easier

Some social sites have features that help you generate sales, but the reality is that the best way to generate sales is to showcase your stuff on social media. It helps a lot and it manages to make things simpler and easier for you. Granted, demanding situations will always appear, but it all comes down to perspective and understanding the matter at hand. You can’t use social sites as the primary sales platform or promotional platform. Your website is way better at this, certainly a lot more convenient, and it will bring in front all the benefits you would expect. Let’s face it, you don’t want to rely on someone else’s platform to control your revenue. You want to have all the control you need, and if you do that, the payoff can be amazing. Use that to your own advantage and create a meaningful, comprehensive website, then things will be amazing for your business all the time.

It’s a hub for your entire online presence

Social media is a marketing tool, but your website is more of a hub. It allows you to seamlessly connect all your accounts and tie them in to a single online presence. It certainly helps you a lot when it comes to showing where people can find you. But at the same time, it’s the professional method you can use to maintain a single, meaningful and core presence where people can always find you. After all, you can’t lose your website, but you can be banned or removed accidentally from social media. Don’t rely solely on your social presence, even if it feels amazing at first, the reality is that you want to rely on what you can control. A website is the ultimate hub for everything related to your business in the online world, and it will make it easy to show off your true strength. Customers will be impressed with how much work you are putting in there to present yourself, and the results can definitely be amazing because of that.

More business insight

Social media is great for accessing analytics and demographics. But the reality is that all the information stops there. What you want to do is to try and figure out methods you can use to eliminate challenges and handle the process in a more professional and dependable manner. Your website design will show where people are stopping their customer journey, what pages they enjoy the most and what content is less appealing. Having access to all that information is extraordinary, it makes a huge difference, and your business will grow thanks to that. You just need to commit to the process and make it work in a meaningful way, then the payoff can be stunning!

Credibility with website design

When a customer sees that you are only available on a platform like Facebook or Instagram, and you don’t have a website, they will have second thoughts. People willing to purchase stuff from you expect to see a website and a secure way to buy items. If they can’t see that, then they will be discouraged. And that’s why you need a professional website, to show customers that yes, they can really trust you and it will be good for your business in the long run if you tackle this at a professional level.

Upgrades

Since you own the website design, you can add all kinds of upgrades, perks, you can also make it easy for customers to create their own profile and they can get plenty of benefits. You can’t have something like that on social sites. Being able to upgrade and customize your website the way you want is very exciting. It also helps show the true power of what a business website can do.

Design your own website today

As you can see, establishing a business website in the UK is one of the best ways to bring in leads and customers. It may not feel like much at first, but if you create your own website you can have a stellar, professional presence online. People expect a business to have a website, and you do need to have a way for customers to buy product from you. Social media helps with marketing, but when it comes to the actual sale – that will take place on your website. So yes, while you can create and grow an online presence, your primary focus has to be on creating and growing your own website. Once you do that, the chances of bringing in leads, customers and increasing your profits will increase exponentially! Let Cream Soda Media help with your affordable website design and development today, to improve your commercial standing and ranking vs the competition.  Find us here www.creamsodamedia.com or reach out direct and email on support@creamsodamedia.com [/vc_column_text][/vc_column][/vc_row]