marketing agency surrey | Digital Marketing Agency Surrey | Cream Soda Media

do I need an app designing or a website design

Better to Build A Website Or An App For Business?

By | Insights

Does My Website Require An App?

Do I need an app for my website or just an app, is a question many businesses have wrestled with. Apps came onto the scene in 2008 and since, they have changed the way that we connect, carry out tasks and live our lives. They have simplified a range of processes and given businesses the potential to reach a wider audience with minimal effort. Whether you use a tablet or a smartphone, apps are commonplace and something that almost everyone has encountered at some point. Whether you’re a business selling clothes, selling food or you offer a specific service, it’s natural to assume that you need an app.

However, why do businesses automatically assume that they need an app? Is it a case of following the crowds and competitors? Do you think your customers will benefit from an app or will they see it as more of a hindrance? In fact, what about the mobile-friendly, responsive website that you had made?

Surely a responsive website design delivers the same experience, but in a browser instead of an app. There is a lot of conflicting information out there but many businesses will spend money on app development as they look to meet the needs of their customers. Yes Apps are expensive, but can look good, work offline, integrate smoothly with a mobile device cameras and GPS for location based marketing.

So, if you are considering an app or wondering if you need one, it can help to carry out some useful research to ensure that you are making the right decision. The last thing you want to do is spend large amounts of business savings on an app when it make zero difference to your reach and user experience. Our Web Design Surrey UK page tells you specific reasons for website development.

In contrast, you won’t want to miss out on an app if it’s critical you need one. So, we aim to help you to understand in an easy way what is what when it comes to the world of apps.

App or Website, What is the Difference ?

Everyone has a clear understanding of what a website is as they have been around for decades. Almost every day individuals will browse websites but they are accessed via browsers and deliver content in many different forms. This can include the likes of digital content, images, video and audio.

However, websites are designed to deliver information in a one-dimensional way. This means that users generally don’t interact with the website but instead browse services or products before taking action. Websites can also be scaled down so that they can become mobile websites and these are designed for smaller devices such as smartphones or tablets. They are designed to behave responsively, which means that they change based on your device, automatically adjusting the size of the content and the layout based on your device.

In contrast to this, Apps are applications that are designed with a specific functionality and certain interactive elements. When you consider the likes of social media platforms, they all perform better through apps than they do as mobile websites because they are dynamic and designed for user engagement. User apps are designed to be customisable and that makes them more difficult to build than websites because they require experienced designers and developers.

Essentially, apps are downloaded through the likes of the Google Play Store or the iOS store and once downloaded, they are then installed on the device. An app can have content that is built directly into it or it might choose to draw down information from the internet such as a sports news app. However, the latter will require an internet connection in order for users to use the app in its entirety. 

Mobile websites are not downloaded but can be accessed via a browser. They can be viewed at any time and they do not require a download or installation which takes up space on the user’s device. In some respects, a mobile-friendly website is a lot easier to build than an app. This is because many designers use the likes of WordPress Web Design and they come with built-in mobile responsiveness, which means that everything is taken care of. It becomes easier for the user to browse a mobile website as and when they need to instead of having an app stored on their phone that they might not use frequently.

App or Your Website, What Works Best ?

Ultimately, deciding on whether to use an app or your website comes down to your business objectives. It also depends on what business you are running as that can determine what you choose. 

If you are a business that has a focus on pleasing your audience while perhaps overlooking the true meaning of what you want to achieve, then an app will work to some extent. Sure, many people are now doing more on their smart devices than ever before but that doesn’t automatically translate into the need for an app.

Apps are designed for convenience and functionality. If you’re a food delivery service then you probably will benefit from an app but as a plumber or a marketing agency, an app probably won’t suffice for several reasons. First of all, the cost probably cannot be justified but why would potential clients download an app to browse your services? 

Shopify & WordPress WooCommerce Can Rival Apps

You might be a supplier at a trade event or consumer show like Comic Con, and you want to sell an Exclusive show package to visitors with drop ship. E-commerce websites can unlock exclusive windows within sites via a product key, allowing access to special consumers.

We at Cream Soda Media, a digital marketing agency in Surrey UK, had clients who believed they required attendees to download an app for this exclusive product, because they didn’t want it seen on the general website for everyone else outside the show.

The cost of an app was not justified and we persuaded clients to simply create landing pages with responsive design that could be unlocked with a promo code. These e-commerce web pages work the same and look the same as an app.

We created an online booking e-commerce web design for weymouth rip charter. Check them out and see how their mobile website works fine vs what an app could do. As a tourist requiring a fast efficient secure booking for the family, you don’t want to be downloading an app with a bunch of kids by your side. Rather you can google search for a top ranking tour guide, who has a fast secure booking feature easily navigated on a mobile device.

Do Apps Or Websites Make Your Business Look Modern?

The main thing is to provide your audience with the easiest and most efficient way to access your products. Sure, an app will give your business a modern appearance but that doesn’t always lead to success. In fact, with mobile responsive websites becoming a crucial element of ranking higher on search engines, it could be worth placing a greater focus on this. This is because you can create a mobile responsive website that works like your main desktop website while the e-commerce functionality, design and menus are all designed to work seamlessly with smart devices.

Yes mobile use is soaring due to improved 5G coverage but not everyone wants to download to their phone a needless and pointless app. Consumers are very wary of new apps wanting their details, apps that keep crashing, apps that drain batteries and those with push notifications.

App or website ? Apps take long to download and sometime crash

All users want is to browse a website and then take action and that’s what you can deliver. The main consideration to make is to ensure that your website works exceptionally well and offers a great user experience. If you can achieve both of these things through your website, why do both with an app?

Of course, an app might offer better features and functionalities but that doesn’t make them the right choice. Therefore, the main thing to consider is what you want your website to do, how you want to do it and how your target audience will react. If you can get all of those things lined up through a website, then why bother considering an app at all?

Do Apps Bring Any Solutions Over A Website?

If you were to have an app, what sort of problem would it sove for your customer? If an app would add no value to the experience for them or offer any sort of functionality then what is it actually doing when compared to your optimised website?

Think about any potential problems that your customers might be facing and then decide if an app will solve them. Will it provide them with more efficiency when ordering or will they be able to complete additional tasks with an app? If the answer is no, then you might want to consider spending your money in other areas of your business.

Look at your mobile website and ask yourself does it do everything that you and your customers need it to do? If they can make a purchase or browse your products with ease then why overcomplicate things with an app? Sometimes, less is more and deciding to have an app on a whim could cause you significant problems.

Before deciding whether you need an app, invest in optimising your site for mobile. The truth is that responsive web design can greatly improve the user experience and with many responsive themes available, it’s a simple thing to do and could be clear proof that you don’t actually need an app. Once this is undertaken you can then take an honest view.

Another thing to consider is what your competitors are doing. If they have an App, then this is your perfect chance to check out the statistics and see how many app downloads they have had. The numbers will tell you whether it’s a worthwhile process but if the numbers are low then this will tell you that you should probably spend time working on your website instead.

Why Are Apps Preferred Over Website Development?

First and foremost, businesses want you to use their app because they have spent money developing it. After spending money on an app, the last thing they want is for it to sit there gathering dust in the virtual world. 

The next thing is that they want to showcase their business and how they are modern and forward-thinking. This might be true but ultimately, not every business needs an app, especially if their website is all singing and dancing. It’s a simple approach but businesses want to be seen to be proactive when it comes to thinking about their customers but there are other ways to do this. Not every customer is going to want to download and install an app. They won’t want to register either and that causes them problems.

Businesses believe that an app will be smoother, faster and easier to use but that is not always the case. In fact, apps can suffer from bugs and crashes across different devices but in general, browsing websites is a fairly seamless experience and that’s the real difference between an app and a website. Sure, we have all experienced crashed browsers and unresponsive websites but we have all experienced the same with apps. 

Businesses want to give customers options and choice, they want to make them feel as though they are in control but that is not always strictly true. For many businesses, an app can help them to increase profits but this is not a given for every scenario. Spending money on an app could be like throwing money down the drain because an app doesn’t automatically guarantee success.

App Development Or Responsive Website – conclusion

The reality is that there are two options available to businesses – to have an app or not have an app. Many businesses can fall into the latter option because their website can be optimised so it works on smart devices, giving users a seamless experience. This means that they can use your mobile site in the same way as your desktop site and that means that it behaves much like an app. We, a digital marketing agency in Surrey UK, advocate there’s no need to spend money on an app because now is the time to focus on optimising your website, especially now that the likes of Google consider this hugely important.


Digital Marketing Agency in Surrey, UK. Cream Soda Media.

Email: support@creamsodamedia.com | Tel: 01276 490448

animated visual showing two sites back linking, and why they improve SEO

Why Backlinks Help Your Website To be 10x More Juicy!

By | Insights | No Comments

Will Backlinks Help My Website?

If you have heard that backlinks help your website then you might be wondering what they are?

If you want your business to thrive online then backlinks will be the missing piece of the jigsaw that you have been looking for. Our Web Design Surrey UK team is all over this with their SEO counterparts.

Despite this, it’s important to understand that backlinks will boost your SEO rankings and help your business to grow. Whether you’re a start-up or an established small business that is looking to expand, you might think that backlinks are only for those who have a significant online presence or run a large, multi-million-pound business. 

They are critical for any website, so if you want to benefit from backlinks, it helps to understand how they can underpin the success of your business.

What Are Backlinks?

What are Backlinks? Backlinks are one-way external links from one website to another.  These links can take the form of a keyword link or a full URL displayed link within a page of another website.  For the receiving website, this inbound link is essentially the Backlink.  When clicked on, users will arrive at the other site.

However, the benefits are not just the extra referral visits to your website, rather it’s the vote of confidence you have gained from another site.  The more the merrier, because search engines love them and see them as verified support for your content.

Think of it like going for the leader of a political party.  You need the support of Members of Parliament.  Each supporting MP provides a vote to increase your ranking in the party and % share of the vote.  

That was just an analogy to explain how backlinks help your website and how it gains authority and rank within your larger universe/niche.  

Backlinks help your website as they increase organic search
Ref Ahrefs. Domain visibility increases with Backlink numbers

Backlinks Boost Your SEO and Help Website Authority

To improve rankings with search engines, your business has to get noticed and there are many SEO factors that feed into this.

The SEO industry agrees that backlinks help your website, it’s simply that they create authority and this can be compounded by the QTY of them and varying degrees of authority the links come from.

Research has found that over 99% of the top-ranking websites have at least one external link that points to their website. And these are not just business directory links, but solid relevant links.

Backlinks can take many forms but when Google comes across a backlink it makes a number of decisions. 

The first is to see if the link is relevant, i.e. is the link on a spammy blog website, is it simply placed on an irrelevant website with many other backlinks for other websites. If so, it could ignore it or it will penalise your ranking because it will consider it as manipulative. 

However, you can earn links whereby businesses naturally link back. This is where your website is used as a relevant reference to back up their article topic, these are considered blog backlinks.  

This will work in your favour if the linking website is authentic, relevant to your sector, and has a stronger SEO value. The SEO juice will flow onto your page and search engines will see that vote of confidence.

There are many strategies available to earn backlinks but ultimately, if you get it right, it’s likely that your business is going to rank well and that could be the difference between being on the 1st page of search or page 5.

Despite the influence that backlinks have on SEO, there is more to them and that’s why they are so important for your business.

Backlinks Are Clicked By Potential Customers

Backlinks are so much more than just links that connect back to your website. Of course, they boost SEO score and that helps organic search, but there is more to it. 

One of the most significant ways of increasing traffic and e-commerce profits is through potential customers clicking on backlinks.

If your website’s front page or your blog post has been linked to from a high-quality site then you are more than likely going to see a significant spike in traffic. 

Backlinks help your website only when from high-quality, popular sites, this drives traffic.

These sites have a large number of users and readers and so, the content that they provide is informative and useful. What this means is that readers are likely to click on backlinks and the traffic you receive is real. 

What’s more, the people who have clicked on the link to your website are feeling positive about your business or brand. After all, the publication that they have been reading has recognised you and that means that they trust you – it’s the reason they clicked the link. 

Users now become potential customers who might want to purchase your products or services.  These customers are now way down the marketing funnel, near the purchase intent phase.

Backlinks Help Your Website Long Term 

It can take time to create backlinks that work effectively.  But once you have high-quality backlinks they will always work hard for your business. 

This means that as long as backlinks are trustworthy, reliable and authoritative they will help your website rankings continuously over time.

It doesn’t matter whether this is weeks, months or years, mature backlinks have been around for many years and still successfully contribute to your ranking.

Once the content is out there on the internet, it is always reachable, readable, and relatable and that means that the long-term benefits are there to be seen.

If possible, it could be worth researching how to carry out link analysis on some of your posts that have seen the most success. This is regardless of whether they have been posted on your site or external sites.

Backlinks Help Your Website by Creating Trust

The way in which consumers behave and the decisions they make are mainly based around trust. 

It doesn’t matter whether you are a b2c small garage or a major b2b print company, there are going to be many other businesses out there doing exactly the same.

Therefore, consumers will do research and will choose the right brand based on whether they trust them or not. It’s vital that you do all you can to stand out from competitors.

The smallest % gains of originality with backlinks will stand you above the competitive set.

If potential customers see that you have been featured with backlinks on top, widely recognised blogs and news stories then trust is going to increase.

The reality is that consumers are always looking for a reason why they should use a brand.  When it comes to their priorities, trust is high up the list. 

The more people that trust your brand and business, the more they are likely to purchase from you. Along with this, complementary businesses are going to want to suggest business opportunities and partnerships. 

Furthermore, you might gain a lot of attention. Publishers might want to know more about your business through an interview, giving you more reach. They may also take more notice when you request a guest post or fire out a press release.

How To Get Backlinks

As we have mentioned, if you do things the wrong way, backlinks can work against you, so it simply isn’t worth cheating. Doing it the right way can prove challenging and you might need assistance but it’s worth the effort but how do you get them?

Make Use of Reputable Directories

It’s possible to place your business on human-edited directories as this will increase the number of backlinks helping your website.

While there are some useful free directories out there, you might find that you will need to pay to take advantage of trustworthy sites.  The results are wafer thin but should be considered as a minimum you can achieve yourself.

Create Backlink Bait That’s Effective

Creating Link Bait online to increase for backlinks to help your website

If you can create and publish content that is engaging, informative and well written then you are going to increase the likelihood of achieving backlinks naturally. 

The reason for this is that content that is considered to be of high quality, is likely to be shared and linked to.

To find success through this route, you should consider thinking about your audience and what they want to read as well as those within your industry. 

The content should be well written and easy to digest while ensuring you come across as an expert with your own research and findings. 

Build Backlinks With Guest Blogging

Guest blogging can be a highly successful way of achieving quality backlinks. However, one thing to remember is that you never pay to be a guest blogger. 

To do this successfully, you will need to make sure that you are involved with the targeted blog. You should comment where necessary and share posts that you believe are interesting. 

Essentially, the aim is to build a relationship with the blogger and when you are given the chance, you should make sure that the content you create is engaging and informative. If you do it the right way, guest blogging can prove to be extremely beneficial. 

The downside is that you have given up a quality piece of content for your own website.

You shouldn’t duplicate something you had written about before.  However if sacrificing it delivers the backlink from a better site than yours, then your SEO will improve.

Some journalists for example don’t allow backlinks. It’s best to watch a few sites for a while and study what their pattern of reciprocation. If a select few are backlinking, then approach them.

The guest site can provide a link to your website in the footer of the article or you could agree with them to allow, what is called a contextual link, deep in the body of the text.

Create Backlinks to Other Websites

Now, this approach must be used with caution, yet if the analysis is done correctly you may be fine.  This is basically like back-scratching or widely known as Link Exchanges.

From your website, you can link out to other websites, giving them a little help with Google and their ranking. If you do this and it becomes recognised then you are going to find that they might give you something back. This is one of those situations where you gain backlinks for doing something helpful. 

Also known as reciprocal linking, you will need to do it in moderation. So, avoid linking out to as many sites as possible just for the sake of it because it won’t always generate the response or the results you expect. 

What’s more, you will be losing a lot of authority in doing so and if a large portion of the websites link back to you then it could get picked up by Google, which could lead to you being penalised. What this means is that Google could deindex your website.

With algorithm updates comes new best practices for website owners, and the Google Penguin update put the nail in the coffin for manipulative backlinks.

How do I check for Backlinks for free

Log into your Google Search Console (GSC), click on Links 2/3 thirds down on the left.  Then review Top Linking Sites to see all visible back links to your website. 

Here you will find all your Business Directory listings, and backlinks to sites you were completely unaware of.  Contact site owners if you feel the backlink was unnecessary, ask them to delete our re-edit the links to ‘do not follow’.   

Keep monitoring backlinks from this page of GSC so you can keep track of the good, the bad, and the ugly. Some links can be toxic and they will drag your site down. 

There are many free backlink search tools out there, looking for you to subscribe, but you can get some minimum value from them, such as Moz, and SEMrush.

Simple Advice for Creating Backlinks for your Website 

We’ve written a fairly limited post and we hope it gives you the backstory on how backlinks help your website succeed.

Backlinks are clearly an important part of ensuring your business is getting recognised and noticed online.

It’s a highly competitive world and improving your search engine ranking could see you significantly increase traffic at the same time. 

There is a fine line between getting it right and getting it wrong.  Which means you might want to consider using a professional service to ensure that you reap the rewards.

Backlink packages are expensive because, to be honest, it does take time approaching website owners or journalists for approval to work with them.

Your best approach for backlink building is to continue releasing original content via blogs, spreading your content across social media, and building your website authority to eventually get backlinks for free. Make sure your website designers have these functions built-in.

However, make sure you correct your SEO basics fist i.e. Headers, before you start down the backlink road.

You can contact Cream Soda Media and we can show you how to check competitor backlinks, another level of understanding your competitors SEO.


For any advice to increase the ranking of your website, contact Cream Soda Multimedia at support@creamsodamedia.com or Tel +44 (0)1276 490448 / Mob 07855 356393