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Website is better than just social media

Why a website design is king over social media platforms?

By | Insights

How important is website design over social media?

Nowadays there are lots of methods you can use to connect with your customers and offer them the best results and value on the market. But how can you do that? Should you create and design your own website and post content there, or can you rely solely on social media for your online exposure? As you can imagine, the best approach is to always create something that you can own and expand upon at your own pace.

Why shouldn’t you rely solely on social media?

The challenge with social media is that while most social sites give you a lot of exposure, you don’t really have control over the entire process or your online presence. These sites can shut down at any given time and your online exposure will be ruined. Not only that, but every social website comes with its own set of rules and guidelines enforced upon users. If you agree to that, it’s great. If not, you will have to remove your account and thus lose all your hard work to promote your business. Another thing to note is that social media comes with limited design and reporting tools. Granted, it’s great to connect with the customer base, but not having access to all the control and features you need can hurt the entire experience. And that’s the type of thing that you want to avoid. Plus, social media is an open forum, so even malevolent people that want to destroy your business can post an anonymous review and bring you a bad rep online. It may not happen all the time, but the potential to deal with such problems is definitely there.

A website design offers you complete control

Maybe the best thing about having your own business website designed is the fact that you will be able to keep customers entertained and provide them with the best user experience at all times. Not only that, but you will be able to customise the website the way you want. You can make it more appealing for the customers, not to mention you can use all the branding methods you want. On top of that, having a website created by a developer shows that you are very professional, focused on growth and value, and you want to offer customers as many options as you can. If you choose to do that, results can be extraordinary, and that alone can be well worth the effort every time. Being in complete control and having the opportunity to revamp your website at your own leisure is incredible. It certainly offers you all the benefits you want, and the results as well as the overall opportunity are very exciting and distinctive. You do need to take a bit of time to customize and adapt to trends, but it’s way better than having to comply with the social media platform rules. Some rules are not things that you want to deal with, but you will be forced to comply due to the platform requirements. Thankfully, creating your own website removes all that pressure.

You can monetise your website 

While it sounds ok to have a social presence, the reality is that you can’t monetise that much there. If anything, social sites will make money from you since you will need to advertise your presence on that platform to generate more leads. And that will be a challenge, since you are trying to save money and not overspend. If you have a business website however, things change. You can create your own Ecommerce shop on the site and sell products directly to customers. Not only that, but you can also provide upsells and a variety of other different features too, which is an amazing thing to have on a website like this. And to make things even better, you can also connect with other companies and send them leads, as they give leads to you. It’s the best way to fully showcase the power of your business while also bringing in a lot of value and quality. You need to give it a try and check it out for yourself, and the experience itself will be a lot better than you imagine.

Keeping up with trends

When you just have a social presence, there’s not a lot under your control. If there are any trends or things that would require changes to your social presence, then you have to abide by that platform’s rules. Obviously that’s not the case if you have your own website. As soon as you identify a trend, you can make whatever changes you want to the site. That’s maybe one of the best things about having a business website, the fact that there’s a lot more control to be had and the experience itself is a lot more rewarding. Once you implement the right features, nothing can really stand in your way, and that on its own will be incredible every time. 5G is going to be a huge trend, as more people use the power of faster mobiles to access websites.  If you are not in the game with a responsive website design, then its time for a shake-up.

The marketplace is very dynamic, so you need a flexible solution

What that means is you need to understand the marketplace and adapt to it. Customers have different needs, they always tend to follow trends, and they interact from a variety of websites. That means you need to meet customers wherever they are. A website helps you do that because it can be accessed from any device. Social media has restrictions, and you do need to retain the values and vision of that platform. With your website, you can create your own vision and approach, and things will be a whole lot better in the end because of that. The simple fact that you have all the flexibility you need to adapt to the marketplace requirements is what really pushes the boundaries here and it definitely makes the experience way better than you might imagine.

Social media users tend to move around from platform to platform

Sure, there are some people dedicated to a single platform. But many times you will find yourself dealing with situations where your audience is flocking towards a new social platform because it’s different. That means all the work you put into creating that social presence is mostly gone. A website is better because it allows you to work hard, establish an audience and gain their trust. Once you do that, you will have returning clients. On top of that, having your own website brings that sense of professionalism and value that everyone expects from you. Without that, people won’t see you as professional or dependable. That’s why you need to do whatever you can to showcase your power in the business world. Every detail matters, and it’s clear that having a great social presence can make quite the difference.

Search engine optimisation

One of the major things you have to keep in mind with social media is that you are very limited when it comes to what you can optimize and show off. The best thing you can do is to get your own website design and ensure that you optimise it for SEO. You will be able to grow your online presence, expand your reach online, and the return on investment will be great. That’s amazing, it offers you some astounding benefits and a tremendous way to surpass the competition. You can still keep the social presence to share content and your website links, but obviously it makes a lot more sense to showcase your content online and provide customers with the value that they expect. It’s certainly the best of both worlds, and the return on investment will always be extraordinary, and that’s what you need the most.

Selling is a lot easier

Some social sites have features that help you generate sales, but the reality is that the best way to generate sales is to showcase your stuff on social media. It helps a lot and it manages to make things simpler and easier for you. Granted, demanding situations will always appear, but it all comes down to perspective and understanding the matter at hand. You can’t use social sites as the primary sales platform or promotional platform. Your website is way better at this, certainly a lot more convenient, and it will bring in front all the benefits you would expect. Let’s face it, you don’t want to rely on someone else’s platform to control your revenue. You want to have all the control you need, and if you do that, the payoff can be amazing. Use that to your own advantage and create a meaningful, comprehensive website, then things will be amazing for your business all the time.

It’s a hub for your entire online presence

Social media is a marketing tool, but your website is more of a hub. It allows you to seamlessly connect all your accounts and tie them in to a single online presence. It certainly helps you a lot when it comes to showing where people can find you. But at the same time, it’s the professional method you can use to maintain a single, meaningful and core presence where people can always find you. After all, you can’t lose your website, but you can be banned or removed accidentally from social media. Don’t rely solely on your social presence, even if it feels amazing at first, the reality is that you want to rely on what you can control. A website is the ultimate hub for everything related to your business in the online world, and it will make it easy to show off your true strength. Customers will be impressed with how much work you are putting in there to present yourself, and the results can definitely be amazing because of that.

More business insight

Social media is great for accessing analytics and demographics. But the reality is that all the information stops there. What you want to do is to try and figure out methods you can use to eliminate challenges and handle the process in a more professional and dependable manner. Your website design will show where people are stopping their customer journey, what pages they enjoy the most and what content is less appealing. Having access to all that information is extraordinary, it makes a huge difference, and your business will grow thanks to that. You just need to commit to the process and make it work in a meaningful way, then the payoff can be stunning!

Credibility with website design

When a customer sees that you are only available on a platform like Facebook or Instagram, and you don’t have a website, they will have second thoughts. People willing to purchase stuff from you expect to see a website and a secure way to buy items. If they can’t see that, then they will be discouraged. And that’s why you need a professional website, to show customers that yes, they can really trust you and it will be good for your business in the long run if you tackle this at a professional level.

Upgrades

Since you own the website design, you can add all kinds of upgrades, perks, you can also make it easy for customers to create their own profile and they can get plenty of benefits. You can’t have something like that on social sites. Being able to upgrade and customize your website the way you want is very exciting. It also helps show the true power of what a business website can do.

Design your own website today

As you can see, establishing a business website in the UK is one of the best ways to bring in leads and customers. It may not feel like much at first, but if you create your own website you can have a stellar, professional presence online. People expect a business to have a website, and you do need to have a way for customers to buy product from you. Social media helps with marketing, but when it comes to the actual sale – that will take place on your website. So yes, while you can create and grow an online presence, your primary focus has to be on creating and growing your own website. Once you do that, the chances of bringing in leads, customers and increasing your profits will increase exponentially! Let Cream Soda Media help with your affordable website design and development today, to improve your commercial standing and ranking vs the competition.  Find us here www.creamsodamedia.com or reach out direct and email on support@creamsodamedia.com [/vc_column_text][/vc_column][/vc_row]
unboxing shoes and being recorded for YouTube

Social Media Influencers and Vloggers – how to work with them

By | Insights

How do I market my brand with a limited budget?

Social Media Influencers or brand ambassadors can be a magic formula for a brand launch or sustaining brand awareness.  In a world packed full of advertising, a YouTuber, Instagramer, or Blogger with a large community following can burst through the noise.  Their subscriber base are followers who have similar interests, be it beauty & cosmetics, toy reviews, fitness & health, DIY advice.  These followers are linked by similar demographics (Age, Sex, Marital Status) and absorb content depending what interests them at their stage of life.  So how do you work with social media influencers and Vloggers?  

Where do Influencers exist?

Social Media Influencers exist across many platforms – YouTube, Twitter, Instagram, Tik Tok, Facebook, Pinterest, Snap Chat for example. The impact for your brand awareness can be a small blip, or it can go viral if shared and re-shared, delivering huge hits for your e-commerce website.  Even more so if friends of friends see each other liking or sharing that post, they are then more likely to trust that piece of content.

What potential do I have with online Influencers?

Work with these influencers (that’s a link to our Social Media Marketing page) and you have the opportunity to target and convert their followers to your product. The impact can be felt immediately to your website or sales out at retail.  You also have Vloggers, who video and write reviews to their independent websites, this stuff can go viral with the use of hashtags.  Or there’s journalist editorial in industry magazines, which can provide more authority in the eyes of b2b buyers.  The next level up are YouTube videos where product is unboxed (unboxing) or used in part of a story.  Stories provide a little more flexibility in costs, because you can decide your time length within a video theme.

How much do Influencers cost?

The cost of a brand ambassador can be very wide-ranging depending on their subscriber base.  Some influencers have made it to TV stardom, although YouTube & Instagram still hold the heavyweights.  Click our Face Book post where we announced the rich list. Whilst these can provide a huge catalyst for your product, get ready to spend £50k minimum for a UK market privilege.  Since the start of 2019 Influencer costs have soared but still relatively cheap on a cost per engagement basis vs. cost per click with PPC.

Influencers lets be realistic

Back in the real world, you don’t need to spend to those rates.  Businesses don’t need the big hitters, we at Cream Soda Media work with the full spectrum of talent.  We decide who actually receives the best video engagement (views, likes), not necessarily the largest subscriber base.  Consumers move on, they age up and life needs change, therefore every year can be different.  Do not dismiss the medium level influencers (50k to 100k followers) or micro’s (10k to 50k followers), who are hungry for more content and willing to promote harder for you.  Micro’s can be a fraction of cost, perceived more personable and trustworthy.  Their accrued views will challenge any medium influencer and deliver you a cost effective approach.  A combination can prove a success with new brand launch events.  Hire 1 x medium level YouTuber alongside several micro influencers.  They will flock to see their peer and you can imagine after the social media hash tagging galore, your brand could be viewed by 000’s!

If you are struggling on video content production with no means of editing, adding effects and voice overs then hiring the use of an influencer or blogger for marketing can be your answer.

Before we get too excited to promote…

What are the potential pitfalls of using a YouTube Influencer and how can they harm my brand rather than promote it for good?

Make sure you research the brand ambassador’s previous blog history and video library. Decide whether they are suitable representatives for your brand image.  In some corners the influencer community has come under more scrutiny for language mishaps or political views, so do not get tarnished.  This over saturated social media market has made some viewers risk adverse, eroding their trust in new brands when being recommended to buy product.

Set your brief out, with clear objectives to present the features that set you apart from the competition.  Write out a clear contract of payment terms and expectations of desired tonality.

Ultimately think how best to communicate your product.  If it has key visual features and benefits, then video is best.  Always make sure there is a call to action for your website or retailer.  Don’t forgot the hundreds of bloggers out there who can provide written reviews, for simple free product. Again lock them down to provide direct retail links to purchase.  These can improve online search for your product.

We advise you to read the Competition and Markets Authority (CMA) guidance report (1) for considerations on transparency with consumers.

CONTACT US

Our team is the best digital marketing agency in Surrey, of course we would say that. For many more insights, guidelines, and direction on Influencer marketing in the UK, contact us on Email support@creamsodamedia.com | Office +44 (0)1276 490448 and let’s discuss how we take your brand forward in this fragmented, crazy social media world!

 

ref 1) CMA – Social Media Endorsements: being transparent.