Social Media Marketing or even Influencer Marketing is everywhere in our connected world, which means that your business has a part to play. We have the expertise and skill-set that allows us to create campaigns that really will knock the socks off your audience and leave your competitors in your wake.
We understand the importance of using every social media management tool available. It’s vital that your business reaches your target audience in the right way. Social Media plays a pivotal role in developing and interacting with your audience, and if you want to engage and grow customer loyalty, then it’s vital that you have a presence across the right channels.
However, a one-size-fits-all approach doesn’t work when it comes to social media. We create bespoke social media strategies that are designed to work with your business and will work closely with you to understand your business and identify your goals. This enables us to create content that is engaging, unique and really connects. Through utilising the right social media platforms, we will give your business and brand a platform to help your business flourish and thrive. From increased engagement to driving sales, we cover it all, enabling you to focus on your bottom line.
We utilise your industry knowledge and match that with our social media management expertise, creating a partnership that strengthens your business, connects directly with your audience and puts you one step ahead of your competitors. Every campaign is underpinned by strategic expertise and that allows us to drive the conversation, speaking directly to both new and existing customers.
At Cream Soda Media, a social media agency based in Surrey, we develop bespoke campaigns that get results. When it comes to social media, we know exactly what we are doing.
Our social media managers get to work by establishing the fundamentals about your business. We aim to gain a clear understanding of who you are, what you do, who your audience is and bring that together to help inform our strategy. With this information, we can then begin to build a campaign that will help your business to grow.
In addition, we also run competitor analysis as this will often give us an insight into what key players in your industry are doing, how they are doing it, and how well it is working. This enables us to put right their wrongs, build from their successes and develop a strategy that will work harder for your business.
Many businesses across Surrey and the UK make the mistake of placing their focus on every platform that’s available to ‘cover all bases’. This can lead to wasted time and effort as social media management is about streamlining the approach and ensuring the right platforms work hard for you, speaking directly to your audience in their own language.
Gaining audience insights will directly impact your campaign strategy and we make it our business to ask the right questions to ensure maximum impact. Where does your target audience spend most of the time online? Are they young and professional? Are they more attuned to engaging with images as opposed to text? With our digital marketing agency experience and knowledge, we begin to shape your strategy, ensuring that you harness the power of the right platforms. We put your brand on the map, we give you a voice and we make sure that it resonates with your audience. Being ahead of the game with a presence on new, emerging platforms can often set you apart from competitors as you become trend makers not followers.
So how is the impact of our work evaluated? We promise a lot but it’s what we do and how we do it that delivers the results you expect. Transparent, quantifiable reporting is essential to allow you to see first hand how your strategy is performing and how your company or brand is being received. We won’t overload you with Influencer Marketing jargon, so we keep the results simple to digest and communicate to your internal and external teams.
This level of transparency is an important part of the business but it gives you the scope to measure activity. We also regularly analyse and work proactively to ensure that your social media campaign strategy is continuing to engage in the way you expect.
Our Social Media Gurus are well versed when it comes to social media management for small business or start up. We treat yours like our own. We won’t take complete control of your social media accounts because we understand that you will still want to engage with your audience. We also make sure that we don’t bombard them with sales messages so as not to dilute the impact and lose consumer trust. Taking a considered approach, we have the scope to do things the right way.
So, we assist with the following:
Content Marketing is still king as they say and we understand the importance of solid content that engages. The landscape has changed and your audience doesn’t want to spend too long reading monotonous content that doesn’t resonate with them. They want powerful words that instantly connect with them, informing them of what you offer, who you are and why they should trust in you.
When it comes to social media, it’s all about harnessing the power of its reach. Keeping your audience interested is crucial, so we create content that does just that.
All content production is carefully curated by our social media experts and we know what works because we gain a clear understanding of your brand, what content they want, and what works.
From short snappy Posts, Blog content, NewsJacking, Infographics & Asset Design, Video Production, and Web Copy, we cover all angles because that’s what’s required in an ever-changing world.
As we take a proactive approach, we stay ahead of the trend by monitoring the impact that content has. This enables us to deliver content that does much more than you ever imagined it would.
Social Post Management is more than just hitting “post” and hoping for the best. Every decision we make, every action we take is carefully planned. We monitor the behaviours of your audience to help determine the right times to post. Our expertise lies in our timing and ability to post the right posts when we know that your audience is ready to take action.
Whether it’s submitting small snippets of intriguing information that takes them on a journey to a point where they eventually take action or posting at a time when you want them to take action there and then. We have it all covered because we plan, monitor and analyse data to help us make informed decisions.
Posting at 3am when your audience is mainly active between 9am and 12 noon simply won’t work but it’s also about what you post and this is where our proactive post management really makes a difference.
It’s all about giving your audience a reason to connect with you. It’s about encouraging them to explore and do more. Our team of experts are well versed in all elements of post management which means that we always get results because we put your brand in the right space at the right time.
Connecting with your audience and engaging with them can take many different forms. People are now engaging with brands through all kinds of media and building that relationship with your audience requires you to target them in the right way.
There are some instances where words are not enough. This is where video production can really work wonders. Just like words, video has to resonate and to achieve that, you have to produce captivating content that does it’s job.
We have the scope to provide video and creative production that recognise what your brand needs. It’s our ability to research your audience, understand your brand, and create content that hits the mark. Our team of experts is dedicated to utilising the latest techniques to create killer content that will have your audience wanting more. It’s never enough to sit still and so, taking a proactive approach to how you connect can help your brand to cut through the crowd. With our know-how, we offer video and creative production that sells your brand in every possible way across all of your chosen social media channels.
Community Management is an integral part of our social media marketing agency in Surrey. It’s vital to continue to have a presence but this can often prove challenging but this is where we come in. We can help to communicate with your audience, keeping them connected with you. The conversations we have will be meaningful, all of which helps to develop trust and confidence in your brand.
Want to link up with influencers? We can have those conversations for you. We can help you to reach wider and further, having more of an impact than you thought was possible. With our expertise and assistance, we can help to grow your brand. We can nurture potential followers and engage with them, so they eventually believe in who you are and what you offer.
Paid Media can prove highly lucrative for you but understanding what can work and what won’t can leave you feeling slightly lost. When we step in, you can take a step back and let us take care of paid media planning and management. Sure, we can take care of organic growth through posting on Social Media but we believe that a strategy that covers all of your available options can help your brand to benefit from an exceptional level of flexibility.
What this means is that we can identify the channels that work best for you and we then utilise the platforms to help your brand benefit from digital advertising and traditional advertising. With our expertise in planning, we understand what your brand needs which involves the correct approach and experience in delivering the right results with a methodical approach
Weekly / Monthly reporting is a crucial element of social media marketing. It informs, it provides insight and makes it possible to take the right action. We make sure that you are always kept in the loop with monthly reporting, enabling you to see your ROI and what is working.
Facebook has a reach like no other social media platform and that makes it the ideal place to target your audience. We can grow your Facebook page using Facebook ads, ensuring we target those who fit your customer profile. Our team of experts have experience in generating sales using Facebook ads for both products and service.
Through advertising, we can help to generate a flow of leads that results in sales. To achieve this, we utilise our advert creative to create adverts that drive results. We use different types of ads and we use new audiences, lookalike audiences and re-marketed audiences, delivering impressive results. As we gain a clear understanding of your audience, we know who they are, what they like and what makes them tick. Furthermore, we can also assist with Facebook Pixel, ensuring it works and collects the data that matters.
We carry out ad monitoring, we optimise ads and analyse your audience to see what segments are performing best. We then provide extensive reports that show you how your adverts are performing.
Opening yourself up to directly interact with your customer base inevitably provides your audience with a platform via which to be vocal about your brand or business. Whilst you can revel in the praise and utilse this for internal comms and company development, you also need to be prepared to react responsibly and quickly to any consumer complaints, issues or problems that arise.
Our experienced team includes fully trained social media crisis management consultants who are on hand to advise and respond should you require assistance in developing the right strategy to contain any potential crisis or issue. We want to ensure you have a helping hand every step of the way should you need it.