{"id":7564,"date":"2022-01-31T22:13:47","date_gmt":"2022-01-31T22:13:47","guid":{"rendered":"https:\/\/creamsodamedia.com\/?p=7564"},"modified":"2023-10-23T14:06:24","modified_gmt":"2023-10-23T14:06:24","slug":"easy-steps-for-lead-conversion-using-social-media-activity","status":"publish","type":"post","link":"https:\/\/creamsodamedia.com\/easy-steps-for-lead-conversion-using-social-media-activity\/","title":{"rendered":"Easy Steps for Lead Conversion Using Social Media Activity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7564\" class=\"elementor elementor-7564\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aed1786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aed1786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0b644c\" data-id=\"c0b644c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c491bb4 elementor-widget elementor-widget-heading\" data-id=\"c491bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lead Conversion Using Social Media Activity<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad088e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad088e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8ffa6e\" data-id=\"e8ffa6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03d1cc8 elementor-widget elementor-widget-text-editor\" data-id=\"03d1cc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lead Conversion using Social Media is a huge topic for one post, but lets deal with it.<\/p><p>While you might have objectives relating to brand recognition and user engagement, they are nothing more than objectives. You use social media as a way of <a href=\"https:\/\/creamsodamedia.com\/lead-generation-agency\/\" target=\"_blank\" rel=\"noopener\">generating and converting leads<\/a> while also making the most of your return on investment. However, you will need to link a social post or advertisement to a conversion goal on your website and this could be increasing sales or traffic. Essentially, you want to convert leads into sales and enhance your social media conversion rate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01581d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01581d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dce0dc\" data-id=\"7dce0dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eaa4fc elementor-widget elementor-widget-text-editor\" data-id=\"1eaa4fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, social media conversion rate. What is it and how do you make improvements? You might already be aware that a conversion is an action that prospects take once they have received some form of communication or message from your business or brand. Your social media conversion rate is the number of conversions that are achieved as a result of a social media ad or post. Therefore, the best way to enhance this is to use paid social advertising. This isn\u2019t like using organic content which can be used to encourage a user to take action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba6ce3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba6ce3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d72f26b\" data-id=\"d72f26b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4330fdf elementor-widget elementor-widget-text-editor\" data-id=\"4330fdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We cover the importance and role of social media ads when it comes to lead conversion in this blog. We also look at optimisation tactics that will give you the scope to create ads that perform exceptionally well using some of the most profitable social media platforms currently available.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b28624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b28624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0d1e9c\" data-id=\"c0d1e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf88bf elementor-widget elementor-widget-heading\" data-id=\"2bf88bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Lead Conversion Stages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9cb4e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9cb4e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40028b2\" data-id=\"40028b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459b48f elementor-widget elementor-widget-text-editor\" data-id=\"459b48f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to social media, it is highly likely that you are going to be handling a wide range of leads at the same time. These leads will follow a number of different stages as they move towards eventually becoming paying customers:<\/p><ul><li><strong>Lead generation<\/strong> involves finding potential new customers<\/li><li><strong>Lead nurturing<\/strong> involves creating relationships with potential customers<\/li><li><p><strong>Lead conversion<\/strong> whereby you take potential customers and turn them into real customers<\/p><\/li><\/ul><p>Now that we have shown you the difference between these, it\u2019s important to look at how you manage lead conversions using social media advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a32e4fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a32e4fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b944f94\" data-id=\"b944f94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a7b26a elementor-widget elementor-widget-heading\" data-id=\"2a7b26a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Conversion Using Social Media Ads <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9d2ffd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9d2ffd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cc4e28\" data-id=\"7cc4e28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8b32d5 elementor-widget elementor-widget-text-editor\" data-id=\"b8b32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The reality is that not all Twitter or Facebook ads will achieve an impressive ROI. It\u2019s really important to ensure that you adobe the right techniques to achieve the right results, regardless of how automated your advertising might be.<\/p><p>If you are using social media advertising for <a href=\"https:\/\/creamsodamedia.com\/dental-lead-generation-tactics-to-boost-growth\/\" target=\"_blank\" rel=\"noopener\">lead conversation<\/a> then you will need to consider these 6 areas below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53549e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53549e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9add3d\" data-id=\"e9add3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-637bf35 elementor-widget elementor-widget-heading\" data-id=\"637bf35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Bring Your Ad Messages and the Buyer\u2019s Journey Together<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc1acbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc1acbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2e76d\" data-id=\"4c2e76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5c4c2 elementor-widget elementor-widget-text-editor\" data-id=\"4c5c4c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to converting leads into paying customers, the situation that you will find yourself in is known as the bottom of the funnel. This is because you are engaging with people who are already looking to make up their minds when it comes to purchasing.<\/p><p>So, this means that it is especially important to create copy that is sales-focused while also adding deals into the mix to engage with them.<\/p><p>This will involve enhancing your credibility using the likes of testimonials, like <a href=\"https:\/\/creamsodamedia.com\/dental-lead-generation-tactics-to-boost-growth\/\" target=\"_blank\" rel=\"noopener\">dentists do lead generation<\/a>, or showing them why they should choose you by giving comparisons of products or services. Case studies are also extremely useful as these real-life examples will demonstrate how you have helped other clients in the past.<\/p><p>Whatever the stage of the journey the buyer might be at, you should use the same approach consistently.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d55ee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d55ee6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b5614\" data-id=\"c1b5614\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4829370 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_info_button\" data-id=\"4829370\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-info-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/creamsodamedia.com\/contact-us\/\" target=\"_self\">\n\t<div class=\"qodef-m-text-holder\">\n\t<span class=\"qodef-m-text\">Interested? <\/span>\n\t\t\t<span class=\"qodef-m-icon \">\n\t\t<span class=\"qodef-m-icon-inner\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i>\t\t\t\t\t<\/span>\n\t<\/span>\n\t<\/div>\n\t\t\t<span class=\"qodef-m-subtext \">Contact our team<\/span>\n\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce42bcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce42bcf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1014ed7\" data-id=\"1014ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8037210 elementor-widget elementor-widget-heading\" data-id=\"8037210\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Encourage Lead Generation from Social Media Ads To Take Action<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0497df6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0497df6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a51c70\" data-id=\"7a51c70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f76657 elementor-widget elementor-widget-text-editor\" data-id=\"3f76657\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As far as <a href=\"https:\/\/creamsodamedia.com\/social_media_marketing\/\" target=\"_blank\" rel=\"noopener\">social media and advertising<\/a> go, there is always a cost involved. However, your target audience is quite reluctant to provide personal details, unless they receive something in return.<\/p><p>Once you begin providing incentives on your <a href=\"https:\/\/creamsodamedia.com\/14-ways-to-increase-online-sales\/\" target=\"_blank\" rel=\"noopener\">eCommerce store<\/a>, you will find that your audience is more willing to part with their details. These incentives can include free products or trials, promotions, pre-sales, discounts, or even prizes.<\/p><p>You should make it your focus to ensure that you make it clear why you are collecting data as your audience will need to understand the reasoning behind it.<\/p><p>See the below <a href=\"https:\/\/www.indemandtoys.co.uk\" target=\"_blank\" rel=\"noopener\">In-Demand Toys<\/a> website that enticed customers from social media adverts, onto a presale page for the latest Star Wars action figure. \u00a0Customers feel they are a limited special group and receive reward points for the purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5e934d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5e934d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3999328\" data-id=\"3999328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542631a elementor-widget elementor-widget-image\" data-id=\"542631a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/creamsodamedia.com\/wp-content\/uploads\/2022\/01\/Lead-Generation-from-Social-Media.jpg\" title=\"\" alt=\"Lead Generation from social media on a website landing page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-709403c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"709403c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd66f7c\" data-id=\"fd66f7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb29901 elementor-widget elementor-widget-heading\" data-id=\"bb29901\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Use A Range of Social Media Ads for Lead Generation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f3d0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f3d0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3609862\" data-id=\"3609862\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15682d1 elementor-widget elementor-widget-text-editor\" data-id=\"15682d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social lead generation ads are a part of the process and these ads come with pre-populated forms, this makes it easier for users to provide their information, enabling you to add them as leads. On Facebook, lead ads have a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/02\/14\/facebook-lead-ads-vs-landing-pages\" target=\"_blank\" rel=\"noopener\">12.5% click-through rate<\/a> but they don\u2019t get the praise they deserve.<\/p><p>Optimising social media conversion is nothing without the targeting features that come with social platforms, particularly on platforms such as Twitter or Facebook. Social media advertising and targeted advertising go hand in hand.<\/p><p>Targeting is placing your ads in the right space, so they get noticed by your audience. When implemented, you will be able to bring certain profiles together based on their behaviours as well as other parameters that you determine when creating the ad.\u00a0<\/p><p>You can also opt to use retargeting ads, giving you another opportunity to increase your conversion rate through social media. This will enable you to target past visitors or contacts in your database. You might also want to consider those who have abandoned their shopping carts or those who have taken some action but not followed up.<\/p><p>Research has found that retargeting ads are likely to enhance the rate of social media marketing by <a href=\"https:\/\/www.semrush.com\/analytics\/overview\/?q=https%3A%2F%2Fdigiday.com%2Fmarketing%2Fwhy-retargeting-is-the-hottest-area-of-ad-tech%2F&amp;searchType=subfolder\" target=\"_blank\" rel=\"noopener\">70%<\/a>. This ad type has a bad reputation but it tells us a lot about the behaviours of people and how to use social media marketing without placing excess pressure on your audience.\u00a0<\/p><p>Whilst were on the subject \u00a0of targeting, <a href=\"https:\/\/creamsodamedia.com\/how-to-brief-an-influencer-the-right-way\/\" target=\"_blank\" rel=\"noopener\">briefing influencers the right way<\/a> is also a key piece of predetermined consumers targeting. \u00a0Its worth a read.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20d26ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20d26ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e98bf0f\" data-id=\"e98bf0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4f7977 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_info_button\" data-id=\"e4f7977\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-info-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/creamsodamedia.com\/contact-us\/\" target=\"_self\">\n\t<div class=\"qodef-m-text-holder\">\n\t<span class=\"qodef-m-text\">Interested? <\/span>\n\t\t\t<span class=\"qodef-m-icon \">\n\t\t<span class=\"qodef-m-icon-inner\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i>\t\t\t\t\t<\/span>\n\t<\/span>\n\t<\/div>\n\t\t\t<span class=\"qodef-m-subtext \">Contact our team<\/span>\n\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb693d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb693d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-460e68d\" data-id=\"460e68d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19791e8 elementor-widget elementor-widget-heading\" data-id=\"19791e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Use Facebook Ads For Lead Generation on Social Media<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e637d4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e637d4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2b94a\" data-id=\"1a2b94a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adbcc4f elementor-widget elementor-widget-text-editor\" data-id=\"adbcc4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The reality is that Facebook reaches almost 3 billion people each month, proving that it becomes a valuable channel for social media advertising. You don\u2019t need to advertise with the aim of reaching everyone but how do you use Facebook to advertise &#8211; the solution is targeting.<\/p><p>It\u2019s important to learn how to use the targeting features of Facebook to attract qualified leads. However, prior to doing so, you have to understand your audience group based on a range of targeting parameters. So, this will include the likes of age, gender location, their interests, lookalike audiences and previous purchases.<\/p><p>Now you can create Facebook lead generation ad campaigns to obtain clicks from high-value users. This ad type will enable people to follow an ad and then complete a form in just a few steps. The option is also easy to access using mobile devices which is the preferred device for 98% of those who choose to use Facebook.<\/p><p>To optimise your lead ads, there are several best practices to follow. This includes starting with the most important questions, offering a location lookup feature to help discover local searchers\u2019 intent, and giving people the opportunity to contact you after they have signed up using a click-to-call feature.<\/p><p>You can also let them choose their preferred dates for their appointment and add friction to your form such as a slide to submit to filter higher-intent leads.<\/p><p>If you need to ramp up your knowledge on Facebook marketing, try us or read this blog on <a href=\"https:\/\/creamsodamedia.com\/how-to-learn-digital-marketing-big-time\/\" target=\"_blank\" rel=\"noopener\">how to learn digital marketing<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3c0c57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3c0c57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1699716\" data-id=\"1699716\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6053ed elementor-widget elementor-widget-heading\" data-id=\"d6053ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Lead Generation From Advertising on Twitter <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf155c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf155c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75416b4\" data-id=\"75416b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a6325 elementor-widget elementor-widget-text-editor\" data-id=\"92a6325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The reality is that Twitter is absolutely huge and is one of the major social media platforms out there. During 2020 it saw a 24% increase in users and it is continuing to act as a major player in the social media doman. As a result, this proves that Twitter ads are up there as one of the best conversion rate optimisation services.<\/p><p>In particular, you shouldn\u2019t focus on the direct response advertising that is available on the platform because this is aimed at the likes of app installs and video clicks. As a result Twitter is all about getting the conversion instead of going down the branded advertising route.<\/p><p>If you want to utilise this new system, then you will need to customise your Twitter ad campaigns so that they align with your target audience and so, you should focus on conversation targeting, event targeting, tweet engager targeting, keyword targeting, movies and TV targeting, interest targeting and follower look-alikes targeting.<\/p><p>You should also ensure that you create a call to action that is clear as this will ensure that all copy fits in with the landing page. You should also focus on creating ads for different user devices and make sure that you don\u2019t use hashtags heavily.<\/p><p>Remember we are the no.1 web design and <a href=\"https:\/\/creamsodamedia.com\" target=\"_blank\" rel=\"noopener\">Digital Marketing Agency in Surrey, <\/a>so do reach out if you have any questions so far on Lead Generation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58a4d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a4d8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5aad4a\" data-id=\"e5aad4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9def09c elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_info_button\" data-id=\"9def09c\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-info-button qodef-html--link qodef-layout--outlined qodef-type--standard qodef-size--small qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/creamsodamedia.com\/contact-us\/\" target=\"_self\">\n\t<div class=\"qodef-m-text-holder\">\n\t<span class=\"qodef-m-text\">Interested? <\/span>\n\t\t\t<span class=\"qodef-m-icon \">\n\t\t<span class=\"qodef-m-icon-inner\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-paper-plane\"><\/i>\t\t\t\t\t<\/span>\n\t<\/span>\n\t<\/div>\n\t\t\t<span class=\"qodef-m-subtext \">Contact our team<\/span>\n\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228b57f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"228b57f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2e72c\" data-id=\"7e2e72c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cdd1cc elementor-widget elementor-widget-heading\" data-id=\"5cdd1cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Use LinkedIn, Instagram and Pinterest For Lead Generation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f4c4cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f4c4cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-022cb0d\" data-id=\"022cb0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30168bc elementor-widget elementor-widget-text-editor\" data-id=\"30168bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These are another three of the big social media players and they all seem to fall behind Twitter and Facebook but that does not mean that you should avoid them for lead generation.<\/p><p>All three platforms are growing year on year because there are over 700 million LinkedIn users, more than 1 billion people use Instagram each month and Pinterest is adding millions of active users each month.<\/p><p>These trends are moving in the right direction and it\u2019s important that this is taken advantage of, so how can you do this and increase conversions?<\/p><p>If you choose to use LinkedIn, then you can target the right audience by using professional ad copy while also retaining your brand identity. This means that you should create landing pages that are relevant and ensure that you do not lose these high-value leads.<\/p><p>Should you opt for Instagram, then you are naturally going to need to take advantage of the ad formats that are readily available.<\/p><p>This includes the likes of stories, images, videos, and shopping ads. The aim is to use visual content such as images and videos to convert followers while strong CTAs will help to encourage users to take the next step.<\/p><p>Pinterest has a lot of value when it comes to social marketing but it is recommended that you leave your ads to its algorithm. You will need to identify the right ad format for your brand and industry which can include promoted carousels, buyable pins and promoted pins. You can also focus on targeting users by using keywords and interests.<\/p><p>Optimising your social media conversion rate is nothing without using the chosen platforms of your users. There is no denying that the likes of Facebook, Twitter, LinkedIn, Instagram, and Pinterest have a huge influence on the way in which businesses drive sales and revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15f6194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15f6194\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a09e11\" data-id=\"5a09e11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfaa3b9 elementor-widget elementor-widget-heading\" data-id=\"bfaa3b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Generation from Social Media is a must<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93c23d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93c23d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14029e4\" data-id=\"14029e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-472bea3 elementor-widget elementor-widget-text-editor\" data-id=\"472bea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So by bringing together social media and advertising, it gives you a useful option when it comes to increasing conversions and sales. Social Media is the best tool to <a href=\"https:\/\/creamsodamedia.com\/10-proven-strategies-to-boost-traffic-from-social-media\/\" target=\"_blank\" rel=\"noopener\">increase website traffic<\/a>.\u00a0<\/p><p>This means that you should always look to perfect this marketing strategy and your chosen platforms as this will enable you to make significant improvements across your business.<\/p><p>We are here to help, so click the <a href=\"https:\/\/creamsodamedia.com\/20-minute-marketing-review\/\" target=\"_blank\" rel=\"noopener\">Free Marketing review<\/a> button, top right and lets talk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead Conversion Using Social Media Activity Lead Conversion using Social Media is a huge topic for one post, but lets deal with it. While you might have objectives relating to brand recognition and user engagement, they are nothing more than objectives. You use social media as a way of generating and converting leads while also [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[57,117,118],"class_list":["post-7564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-digital-marketing-agency-surrey","tag-lead-generation","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.7.7 - aioseo.com -->\n\t<meta name=\"description\" content=\"We look at Lead Conversion using Social Media tactics that give you the scope to create ads using some of the most profitable social media platforms available.\" 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