Website Headers are things you have heard about but not understood correctly? Let’s make it easy to comprehend and put into practice.
Heading the ball is now being discouraged at kids’ football training. Chances are now lost in front of the opposition net, whilst it’s our children’s long-term health we want to protect, they are missing open goals.
What’s the link to Website Headers then?
Headers are a key element of every single website page and subsection on your website. So many website owners leave out vital consumer call outs and search engine keywords for these sections.
This is like a missed open goal.
Headers are key SEO elements every website owner should understand, it’s child’s play SEO and is simple to establish on your web design. In this article, we will explain what are H1 and H2 headers and how they should be used.
Essentially what are the main Headers on a website? H1 Headers are the lead text at the top of each website page, used once, and are approx. 24 – 26 pixels in size. They headline the page, informing the user and search engine on the page topic. H2 Headers will divide the article body up into chapter headings, used multiple times, which improves user experience and keyword optimisation.
After that, there is a sliding scale of authority for smaller headers ranging from H3 to H6. These can be useful for Call To Action links or, sub-chapters in the article body of a blog.
Lets focus on H1 Headers first.
Why Does My Website Require Headers
Visitors enter your site from various pages, not just from your front page. They might arrive via
A search query which led them to a blog
Linking from another site (backlink) to a particular page,
From a YouTube URL link in the description copy.
Therefore the H1 header takes a leading role in indicating what page the user is on. Users flick from one page to another fairly quickly, and an easy to read, large heading above the page confirms their destination.
Website owners should plan for a key phrase in this header, otherwise, users might not believe the page is relevant to their search.
If there is no header present, users will be lost within your site structure and will ultimately leave. Thus increasing your bounce rate, lowering your SEO score, and rankings suffer.
Why Do Page Headers help My Page Ranking
For Search Engines to spider your page and understand the page topic, you will need headers for exactly that.
It’s easier for search engines to source content that is labelled and written in a structured way. If successful the pages will be indexed and ranking positions will be set.
Each page should only have one H1 (1 x topic) visible at the top.
A search engine will scan the page for one H1 tag. If there is more than one then the page Header hierarchy will be incorrect, the search engine will be confused just like a user.
Each page should publish unique content focusing on 1 subject and consist of one H1 Header describing that content.
Why Website Headers Improve User Confidence
Users typing in search queries will see your site appear with the Page Title, Header and Meta Description on the results page. When clicked users want to know straight away that the page they are visiting is relevant to their search.
Page Titles for Blogs are actually the H1 headers for your page, so the user will see the same header both in the SERPS (search engine results page) and website page.
For your other services/commercial pages, you don’t need to match the page title, just re-enforce that key phrase with a similar meaning to elaborate and pull in the reader.
Website Headers Improve User Experience
We go into detail on H2 headers below, but they play a major part in user experience.
H2 headers allow you to set out page sections into easily readable chunks, users will naturally skim-read the page to find the most relevant piece.
This breaks up a long consistent body of text and allows users eyes’ to breathe in-between content. Imagine reading this article without chapter breaks on a mobile phone, it would become very draining.
Most Website Builders will enable the Header to have a Responsive Design, meaning it will flex and fit different screen sizes and devices. Remember it’s a key phrase, not a sentence, so keep word length limited so it can be read in an instant. Our Web Design Surrey UK Team can assist if required.
How To Use H2 Headers On My Website
Whilst your H1 is the main Header, your H2s are essentially the chapter headings throughout the page. In this article, you will notice it is split into sections using H2s.
This particular section has an H2 header labelled “How do I use H2 Headers for my website”
Unlike H1 headers, H2 Headers can be used as many times as you wish. The key thing here is to maintain relevancy to the page topic, which is governed by the H1.
Let’s use this example below, showing how H3s could be introduced.
As you can see, Headers are like the scaffolding of your content. Build your copy around them whilst helping users and search engines discover quickly what your page is about, whilst helping your on-page SEO.
For any Content Strategy assistance please get in touch, even for just some free advice, we are happy to provide.
5G is going to force change in your website design. Whether you are currently lacking responsive design or you have been eager to introduce hi-spec user experiences – the opportunity is here to improve.
While many people will consider the introduction of 5G connectivity as a mobile advancement, many people might not have thought about the way in which it will impact the way in which websites need to be designed.
Ultimately, 5G means greater data transfer speeds (1Gbps+) and lower latency which opens up a whole world of possibilities for businesses and consumers.
However, your WebsiteDesign is very much dependent on speed and 5G is going to influence design in one way or another.
Initially, you will be pushed if not already to design for mobile first and stick to SEO principles. As a leading web design agency in Surrey, trust us, this subject is important for your web development.
5G and 4G – What Is The Difference?
5G or fifth-generation networking is going to replace 4G but there are major differences.
There is no doubt that 4G made a significant difference to the way in which people browsed and streamed on the move.
However, 4G with maximum speeds of 300Mpbs is now reaching its limit and technology has advanced to the point where 5G, with potential speeds of 1 Gbps+ (Gigabit), is going to change how we use our data.
It will enable us to utilise the ‘Internet of Things’ and industries and cities will become more data-driven.
Ultimately, 5G will offer higher speeds, less latency, and will enable more devices to be connected with greater efficiency and interference.
5G Will force change on mobile web design
-5G mobile device use will soar
We now live in a world where network connectivity is key.
Users are now accessing from remote locations using their smart devices to carry out a wealth of tasks online. So before we get too excited with 5G, we need to set you some boundaries.
If you are a business owner with Google Analytics, you will notice mobile sessions by device at 60% and potentially higher if you are direct to consumer. Be advised that they will be the main search and control device of the future.
5G is going to increase mobile device use in general due to their ever-expanding processing power for controlling the home i.e. heating systems, home lighting, doorbells and entertainment such as music and gaming. Many Apps vs websites are already there leading this.
In fact, it’s free to play mobile gaming that is driving the huge growth for game developers.
5G may lead as a preference over home wifi as some neighborhoods still struggle for decent fibre broadband.
Making sure your website is therefore mobile ready is paramount.
-So Embrace Web Design Changes & SEO Basics for Mobile
Websites design must tick search engine optimisation boxes that Google requires.
Responsive design and UX (user experience, i.e. friendly). This includes, and is not limited to, clear spacing around buttons and videos /image’s within the screen viewable limits.
Think of scalable fonts, and spacing for fingers and thumbs with no zooming in and out required.
As mobile search continues to increase and to score highly for SEO you still need content (copy/words!), therefore loading your site with just more video and effects will not help your rankings.
Designers and developers creating sites for 5G must strike a balance with aesthetics and content.
5G is going reduce website rankings for those not mobile ready. Web design could see some of the most significant changes it has seen for some time.
With greater speeds comes more possibilities but it will mean that your web designer will have to change their approach.
Will 5G Enhance Web Design?
5G is not just going to change the landscape for image-heavy sites because there are many tools out there that designers use to optimise images for 4G usage.
While web designers will be able to incorporate more images, they’ll also be able to consider video and many other new technologies that transform user experience.
Loading times and speed have governed web designers in some way because ultimately, the speed and connectivity of 4G has meant that they have had to consider keeping the design safe.
Being user-friendly and ensuring a good experience is key to ensuring users get what they want. Whilst still adhering to the search engine criteria is all part of ensuring websites remain within the boundaries of 4G connectivity, 5G pushes boundaries and creates new opportunities.
With this in mind, what will web designers be able to achieve with 5G powering the web and connectivity?
Designers will have the scope to implement high-resolution images but 4k video is likely to be one of the biggest changes we see. As 5G is geared up for faster speeds, it will mean designers will be able to implement 4k video content that creates an immersive experience for users.
5G Will increase the Opportunity for Voice Search
Voice search has already become a part of our daily lives but 5G enhances scalability which means that web designers and SEO managers need to consider how web design can incorporate voice search.
Siri for example could see its use increase 10-fold as phones become faster.
Searching with voice will also become more natural due to the increase of Smart Watches, Amazon Alexa and Google Home devices.
Combine this with any more people working from home, the temptation for a faster answer by ‘asking’ a search query will increase.
Web Content Must be Ready for 5G Voice Search
To have your website in contention for the 1st query in voice, you will have to focus more on snappier answers to queries in your content.
Similar to the way content experts target Google snippets, the answer must be complete in one sentence.
Your copy will also need to focus on more long tail keywords and read more conversational in format.
Users will tend to use 10 words in their voice query, this will include the main keyword and long-tail variants. As stated before, the website design must have a responsive design and load fast.
Voice search tends to provide retailers or suppliers near the consumer on the map, so focus on your local SEO if you want 5G to benefit your business.
Users will expect ‘Easy Street’ Search With 5G
Users want simplicity and they’re eager for 5G technology to take the hassle out of searching for things online.
Whether it’s searching for specific products, discovering information in an FAQ section or asking a website to search for something specific, designers are going to need to discover how the systems work and that includes identifying key phrases so the system can be integrated seamlessly.
5G Will Advance Augmented Reality (AR) in Web Design
Augmented reality is another advancement that’s been knocking on the door.
It’s been held back by a lack of capacity on a wider scale. Up until now, 4G has made Augmented Reality a technology that has been unreachable but now 5G allows designers to roll this out.
Designers will be able to create new experiences for users, offering the ability to explore their physical shops, carry out property viewings and even see how they look wearing clothing before making a purchase.
The possibilities that 5G brings are almost endless when it comes to creating new experiences for users on the move.
If you are involved in VR then embrace it, the better processing power with cloud-based computers will enhance VR’s portability in headsets for example. Up to now, they have had to be connected to PCs.
Statista.com says the global market for VR will increase hugely by 2025. “..increase by over 195 billion U.S. dollars, increasing from roughly 3.5 billion in 2017 to over 198 billion U.S. dollars in 2025.”
5G Creates More Freedom With Lower Latency
When it comes to web design, the increase in data transfer is a game-changer.
One of the main benefits of using 5G is that users will benefit from faster speeds and lower latency but for designers, this opens up the door to more freedom when designing.
Latency is the time taken for data to transfer between 2 points. 5G expands the capacity of data being sent at one time and also the speed.
As mentioned, certain parameters have held designers back because they have had to forfeit their freedom in design for optimisation and fast speeds.
As every second passes, the bounce rate increases but with 5G web design, these kinds of restrictions will be reduced.
Can Web Designers Go 5G Crazy?
Cream Soda Media’s SEO team, still agrees that mobile speeds still count regardless.
However, some designers might use HD images wherever they wish as loading times will not be impacted, creating a seamless and more exciting experience for users.
They might believe they have no boundaries when it comes to streaming videos, apps, and content and all of that makes for a completely unique experience for users.
Be very wary of the above, whilst 5G may have launched, its distribution may not be as widespread as you think.
It will be similar to the 4G rollout, mainly in cities. So keep in mind that full-blown experiences might not come that quickly for a number of years.
5G will Impact Advertising and Ecommerce
There is no denying that 5G is going to transform advertising. It’ll enable you to implement new and exciting strategies that harness the power of 5G with the implementation of 4k videos and Augmented Reality.
The entire marketing journey for users will become more immersive and engaging. Your website will likely become more interactive and users will be able to explore new features and new possibilities.
With successful advertising comes sales and it’s expected that e-commerce web development is going to grow exponentially. With faster, more reliable speeds, browsing becomes more accessible to most and that means shopping will become easier.
Designers will need to consider building websites that are easy to access and capable of handling increased traffic.
However, to enhance the customer experience, it’s likely that artificial intelligence is going to play a significant role in both design and the customer journey.
Chat bots are growing in popularity via desktop but 5G will allow them to become more accessible and smarter too on mobiles due to lower latency and faster speeds.
Consumers expectations on page design and user experience will move to those with holograms or Virtual Reality advancements.
Security will be another factor you must adhere too. This means a minimum SSL certification for your site and GDPR compliance for all customer data.
What Does 5G Mean for Wearable Devices
We have all seen the growth in wearable devices but as these devices become smarter in order to align themselves with 5G, it’s likely that web designers are going to need to change website design so they can be accessed.
It’s no secret that user habits are going to change as a result of the improvement in wearable devices.
Users will expect content to be accessible in a matter of a split second. This is likely to become the main focus for designers, much like it became important to make websites mobile-ready.
Despite the current usage of wearable devices, this is only going to grow and designers are going to need to adapt to ensure users can benefit from using websites on smaller screens.
5G Will Improve Progressive Web Apps
One significant change for website designs is the use of Progressive Web Apps or PWA technology.
This technology makes it possible for 5G web designers to utilise this software in order to create an app experience that is diverse and engaging.
It allows for greater levels of customisation options for their online content. What this means is that eCommerce apps are going to be revolutionised.
Will 5G Expose Weaknesses in My Web Design?
With faster speeds and greater expectations comes the potential for problems.
The reality is that your website will need to instantly impress users and with that comes a need for responsiveness.
As speeds increase so will use and more users will turn to their mobile devices to browse the web.
With this becoming more prominent, it could lead to users becoming exposed to problems with your website. It might not be responsive, icons might not appear right or users will be unable to experience the website layout.
Actually they may not be exposed to it, because you will not rank in the first place.
These weaknesses will result in users looking elsewhere.
If your website is not responsive or providing an excellent user experience then Google and other search engines are going to pick up on this.
With higher bounce rates and reduced user satisfaction, it’s going to mean that your ranking will suffer.
5G Wont Make All Web Design Work
You might think that with greater speed comes more potential. You might add more high-resolution images or videos but that doesn’t mean it’s a universal answer.
Web designers are going to need to find that perfect balance through testing to determine where the tipping point might be.
It’s also important to remember that users are not going to want to be bombarded with masses of content just because you can make use of it.
Ultimately, the user experience is going to drive what happens when 5G comes into play.
Sure, they want high-quality images and videos but if their device isn’t set up for that kind of thing then they are going to suffer and that can also have a negative impact on how they perceive your website.
5G – What Businesses Need to Consider
There is no doubt that the arrival of 5G is going to open the door to amazing possibilities in usability and design. However, this comes with challenges that need consideration.
One thing to remember is that while network providers might claim that 5G has arrived, that doesn’t mean it is widespread.
It is slowly being implemented across the UK and it is going to be a while yet until it is mainstream. Partly due to the delays of banning Huawei technology in UK infrastructure. The US is currently the only country with decent penetration.
The implementation phase of the technology is still in its infancy and that means that it is only going to be available in major towns and cities which immediately makes it inaccessible for many.
Along with this, technology is going to need to adapt and users are going to need to make the switch to 5G devices, such as the iPhone 12 or Samsung Galaxy S20.
Many carriers are still implementing the infrastructure required to deliver higher speeds but web designers should consider preparing for a time whereby the majority of UK mobile users have made the switch.
This is a case of timing because should designers create a website that is 5G friendly too soon, they will only succeed by pushing away their current 4G users and that could be hugely damaging.
So, businesses are going to have a lot to think about. When it comes to selecting a web designer, one that has an excellent reputation is going to need to understand the importance of evolving and adapting.
They would have done this several times throughout the years and this would become another process for them. Despite this, they are going to have to understand the true fundamentals of web design in an era where 5G and faster speeds are pushing boundaries like never before.
Our Conclusion On 5G Website Design
Our advice is to make sure your website has a responsive design and works as fast as it can, whilst maintaining some design flair. When 5G finally emerges you will simply ride on the back of increased traffic and rankings.
The Google logo is everywhere and marked in history. Whether we’re working at a desktop PC or searching for the nearest restaurant while out and about, it’s safe to say that there is no getting away from it.
It has become a part of life and although there are other search engines out there when someone mentions the words “Search Engine” almost everyone thinks of Google.
Unbelievably, Google is now in its third decade of existence which is incredible when you consider that it’s only in recent years that it has become the go-to search engine.
In fact, back in the day when search engines were relatively new, it had to compete with the likes of Lycos, Ask Jeeves, Yahoo and many others. It effectively came out on top, so it must have been doing something right.
While many choose to use the search engine for its ability to return accurate results, there is something about it that we all notice instantly – its logo.
It’s now one of the most recognisable logos out there but there is a history to it.
While Google might lead from the front in all that it does, it has certainly led from the front when it comes to branding and brand evolution. Since its initial inception in 1998, the logo has constantly changed.
There is no denying that the logo is extremely simple. There is no play on design just a simple word that is matched with simple colours but the two together make it one of the most powerful logos in the world but what is the history behind it?
Google’s Beginning, when was it?
The story of Google dates back to 1996 where Larry Page and his business partner Sergey Brin founded a brand new project known as BackRub. This was a web crawler that was quickly renamed to Google after the misspelling of Googol.
The pair were Stanford students and so, that provided them with the ideal platform from which they could test and trial their new project.
So, as 1997 began, the Google logo as we know it today was born. Of course, back in 1997, digital design was not where it is today which means that looking back, the logo was very primitive although this was not the case at the time.
Little did we know back then that this logo was here to stay and would become a household name.
Essentially, the two PhD students downloaded the entire internet and developed a search program that would allow users to search for anything they wanted.
1998 Google’s Logo, The Beginning Of The Beginning!
It was in 1998 that Google really took off because they Brin and Page both decided to launch Google on a global scale. With a new launch and a new beginning came a new logo and the Google colours that we know and love came to life.
In fact, they even placed an exclamation mark after to mimic the design of their competitor Yahoo!
The logo was actually designed in Microsoft Word which might be a surprise but back then, there were not a lot of options in the way of digital design so they made use of what they had.
Despite this, they quickly moved onto GIMP which was an image editing package and here they started to let their creative juice flow. They used the Baskerville Bold font and opted for a green G although this was quickly changed.
After considering different options, a year later in 1999, they had some assistance with the design.
Google Logo Evolves Moving On To 1999
As the end of the century was fast approaching, Google started to gain traction and was starting to become the go-to search engine for many internet users. It continues to baffle many businesses that want to rank well.
Despite this, it was still very much in its infancy which meant that its branding wasn’t quite on point or where it needed to be according to Brin and Page.
They were not totally on board with the look of the logo and felt that a change in direction and some professional assistance would help to transform the brand and take it in a new direction.
This meant that they called on the expertise of Ruth Kedar, a Stanford Assistant Professional to help develop logos.
She worked on several designs, made tweaks and changes, and began to shape the brand logo that we know and love today.
While the initial ideas hinted at the basic design of the logo, it seemed as though the introduction of colour really changed the look and feel of the brand.
Marketing is driven by an injection of colour and many of the most successful campaigns around the world have hinged on the appeal and attraction of colour and so, it seemed as though colour was going to become a part of the logo.
They went through eight designs, with each design bringing them closer to the finished look.
They played with designs that incorporated magnifying glasses although that was removed due to the feeling that Google was going to become more than just a search engine – the seed had been sown.
Eventually, after tweaking designs and introducing quirks, it was decided that the basic logo was the one they wanted.
A New Google Logo in 1999 – A New Era
Amazingly, this logo was the one that remained in place for 16 years. It was minimalistic yet playful and enticing. It appealed to the masses and that was seen in the way that Google instantly started to evolve and grow.
As audiences and trends changed, in 2010, the new logo that had been in place for just over ten years had a change. It was a slight change nonetheless but involved the removal of the drop shadow.
A minimalistic logo became even more simplistic but the colours we enhanced, making it even more appealing.
The Google Logo in 2013 Came With More Changes
Staying true to the brand, 2013 saw that further changes were required in order to keep the brand on-trend and up-to-date with the ever-changing technological landscape.
Smart devices were becoming more prominent which meant that Google needed to step it up and become optimised for mobile devices.
As a result, further tweaks were made to make sure that the logo was easily readable and so, it was given a flat shape design. Simple, yet highly effective.
The Google Logo in 2015 – As We Know It Today
Up to this point, the original Google logo had been standing firm for 16 years, proving that Ruth Kedar really did get the logo right.
However, a new era was beginning and the digital landscape was changing and in Google fashion, it evolved to work with all devices.
They still retained the famous colours but it became more of an animated design whereby the font was changed from Catull to Product sans. This gave them the scope to be able to alter the logo whenever they needed to.
In fact, the new logo gave Google a more informal appearance.
With the number of devices and platforms growing, Google realised that one logo was not enough so several versions were released. This again was centered around mobile devices with the now famous ‘G’ logo being used on their apps.
Again, this streamlined logo might have been stripped back but there is no denying the fact that it’s instantly recognisable due to the colours.
As smart devices started to become smarter, Google decided to create a dynamic logo that would work seamlessly with voice searches.
Again, the four flowing dots have retained the colours but move during the voice search process. It gives Google more of a relatable feel, making it almost more personable and almost life-like in a digital way.
The Google Logos Seasonal Changes
Its those annual seasonal festivities such as Christmas, Easter or historical “in this day” anniversaries, in which Google excites us with new temporary logos and even interactive Google Doodles.
It still makes browsing the web and searching fun. Google Doodles have now become a part of everyday life almost. It all started with the ‘Burning Man Festival’ Google Doodle back in 1998 and they have continued to use it ever since.
Recently for Halloween, we had this Doodle to play with, by chasing little ghosts away.
18 Google Doodles from 2020
In fact, Google Doodles has surprised us many times through 2020 (we needed it!) and it should continue into 2021. Below are some of the other creative changes to the Google logo.
The Google Logo Is An Iconic Symbol
Google has evolved in many ways since it started life back in 1997. It now has a huge array of products and now almost single-handedly drives the whole internet.
The Google logo is still hugely influential in the online world and there are not many people across the globe who will not recognise it.
It’s up there with some of the most influential brands in the world such as Apple, Nike and Adidas but they all have a vast amount of history behind them, proving that Google really has made great strides in getting to where it is today.
A global brand and a logo that is as recognisable as some of the longest running brands in the world. So, we might not see a complete change to the logo any time soon but it’s quite likely that we will see some tweaks because that’s what Google does.
And Hey Google, how about this as your next Google Logo Design? Excuse the chocolate lollypop on the desk!
With over 3.5billion searches a day, Google is the only search engine you really need to rank for. If you need help with dedicated SEO strategies from an experienced SEO Agency then do get in touch. Don’t miss any SEO opportunities for your business.
Having a snapshot SEO Guide for Small business is critical. The path ahead for the UK in 2021/ 22 will become ever more digital and your competitive SEO talent as an entrepreneur of a small to medium-sized company needs to focus even more on this area.
Here we give you 7 bites at the SEO apple, some serious SEO advice that you can control. If you are reading this then you have experience in running your UK business website, writing blogs, and selling via e-commerce, but you have never employed an SEO expert because of the costs.
If you read the below for 10 minutes you might save yourself £30 – £50 an hr for an SEO consultant. Most on-site SEO is simple once you follow the same practices – don’t think of SEO as confusing jargon, it’s easy as DIY, depending on your preparation.
SEO Guide for Small Business – Hire a Real Developer Who knows Code
Web design has changed considerably in recent years, especially when you consider that WordPress does all of the hard work for you. This has removed the worry about HTML and so some independent freelance Web Designers put the ownness on SEO plugins.
SEO plugins do not solve your Google ranking, they just direct you, they are a handy interface but certainly are not the winning formula. Don’t be left thinking the plug-in’s fix past mistakes.
Web Designers should have a basic SEO understanding when setting up page structures and menu’s, but they lack experience with Google savvy Page Titles and Headers. Our Web Design Surrey UK agency, Cream Soda Media, goes mad when we review company websites in Surrey and London, who have been ditched by designers and left high and dry with no credible back end SEO code.
You will notice as a UK business owner, that a huge amount of skill is still required to bespoke websites. The tools available enable ALL developers to fine-tune any design to ensure that they fulfill the requirements of search engines, ultimately enhancing SEO. Right now you can be the designer/developer – stick with us.
SEO Guide for Small Business – SEO Page Elements Matter
Google considers code to be a crucial part of your web design but there are certain elements that you should consider. The following bites used to be part of HTML, but all of this can be done from the dashboard of your WordPress site or any other CMS platform.
No Follow Links
1. Business Name – Title Tag
The title tag is the piece of text that appears in the browser and even though many browsers use tabs, it means that the title tag is no longer visible but they are still crucial. Therefore, you should look to consider a title tag that is up to 55 characters and describes the content because this will tell search engines what the page is about.
Title Tags are the No.1 priority for any website because Google uses this as the main decider as to what the page is about, and ultimately whether it should be included in the results page.
Each Page of your website should have a unique page title, with your main page being the main description of what you offer.
For example, the Google Search result below for Protein Powder shows the Title Tag for the main page of ‘My Protein.com’ – describing what the business is all about.
Title Tags should also be used for Secondary Pages and Blogs. The below shows an example for ‘My Protein’s’ Secondary Pages Page Title “Protein Shakes, Protein Powders & Blends“. Whilst Healthline.com shows a blog Title for “The 7 Best Types of Protein Powder”.
While it’s a relatively small thing to implement, any UK business owner managing their own site can master this as you create a new page. It is well worth spending time on title tags as they will create context and help to make your page appeal to searchers.
Check right now your Main Page Title and other pages. Make sure they are descriptive of each page and to the point. Imagine writing a headline on a poster for your local village fete visitors– use the same thinking.
2. SEO Guide for Small Business – On-Site Page Header Tags
Header tags are also vital SEO elements and these are known as H1, H2 H3, etc. They provide readers with an indication of what each section of your site is about. These come into play even more if you are an avid blogger.
The headers allow readers to find what they are looking for. What’s more, search engines use them for context and it helps them identify what is included in your web page as well as help to identify important topics. This then makes it possible for Google to provide results that meet the needs of users.
The tags also come with different weights which means that some are more significant than others. The H1 tag is the most important and is considered to be the main heading of the page. H2 tags are secondary chapters within.
It’s vital to remember that these headings are useful for both search engines and users. Htags with keywords work as context indicators for search engines while they will catch the eye of readers, luring them into spending more time on your site, certainly for blog writing.
Imagine writing a headline for a tabloid news article, you will require an eye-catching writing style to pull in the reader. As a business owner, you need your marketing hat on for this.
What Makes H1 Tags So Important for Small Business SEO?
As clever as search engines might be, one of the problems they have is understanding the context of a page. In order to do this, they need to identify data using different signals and this is where the H1 tag comes in.
Search engines crawl the content on web pages and they read the HTML code in order to identify which sentences are contained with heading tags. As a result, H1 tags can help search engines to determine what your page is about.
Along with this, these tags also make life easier for users as it makes it possible for them to see what a page is about first without having to read too much.
H2 headers allow readers to skim down a long blog to find a relevant piece for them. In SEO terms the Header for this paragraph “What Makes H1 Tags So Important?” is H2.
Do not overload any Header with keywords, or your SEO score will be reduced. Write it effortlessly and naturally in a way that appeals to your target audience.
3. SEO Guide for Small Business – What Are Meta Descriptions
Many business owners discuss META tags and META keywords with vigorous enthusiasm but there is one thing to remember – META descriptions and keywords held within do not impact the SEO or ranking of your website.
However, they have an impact on click-through rates. Essentially, they become the sales pitch to the reader for your UK business because search engines will use them in your listing. So combined with your title tag, you can lure in searchers to visit your website.
Meta Tags are around 150 characters long and ‘Yoast’ or ‘All in One SEO’ plug-ins, do provide an easy way to write these. We use both plugins but prefer Yoast. If you want your business to stand out and rank well on Google in the UK, it’s time to look at this and get in control.
These are not the only tags available because you can also consider things such as link titles and ALT tags. However, getting people to visit your site is about providing them with a reason to do so.
4. SEO Guide for Small Business – Canonical Tags
A canonical tag is a small piece of HTML code (rel =”canonical”) that helps to identify the main version of content when you have content that is similar and available through different URLs.
The content can be duplicate content, near-duplicate content, or similar. A canonical tag can be used to identify which version of content is the original and should be indexed. It stops the confusion for Google as you may be posting a lot of business articles about similar themes.
Having duplicate content can significantly damage your SEO and can cause problems for search engines as they will not be able to determine which content is the right one to choose. This means that they will not know which page to index nor which version to rank for relevant queries.
They will also struggle to understand whether they should consolidate link equity on one page or split it between several versions.
If you have too much duplicate content on your business site, then this will cause problems for your crawl budget. This means that Google is likely to spend too much time crawling several versions of the same page as opposed to identifying content that is important within your website.
Using canonical tags, you’ll be able to avoid these problems and inform search engines which page they should index and rank. If you fail to do this then you will find that Google will make the decision and that could mean that they choose the wrong version.
5. SEO Guide for Small Business – NoFollow Links
Google considers trust to be a huge factor when ranking websites because your UK business & brand has to build trust in order to rank well. However, when it comes to SEO, NoFollow links have been given a bad reputation as they are considered not necessary, but we find this untrue.
Despite this, one of the key metrics that Google uses to identify trust is NoFollow links as well as sponsored and UGC links. A sponsored link will inform Google that you are paying for a link because it is an ad, something which is considered important, and surely if you’re a genuine, trustworthy brand then advertising is something you would do naturally.
So, with NoFollow links, you’re actually informing Google that you are a legitimate business and the link is your ad copy. All Google has to do is consider the anchor text and determine how it is relevant to your website and credit you for it.
There is proof that NoFollow links are beneficial. Many of the sites ranked at number 1 in a range of niches have an average of around 40% NoFollow links that point to that particular page. In some cases, the figure is higher.
So, NoFollow links were considered to have a negative impact on SEO yet it can be found in a range of sites ranked number one.
6. SEO Guide for Small Business – Internal Links
If you want your content to rank for UK target consumers, then internal linking is an absolute must.
When you have links within your website, it makes it easier for Google to find your business or brand posts and pages. Therefore, internal links will connect your content and give Google some kind of indication about the structure of your website.
Throughout this article, you will have seen bold blue text and these are examples of internal links to other Pages and Posts.
Internal links allow you to create a hierarchy so you can ensure that important pages have more link value than other pages. Therefore, an internal linking strategy is crucial.
An internal link is a link that goes from one page within your website to another page. These links are useful to both users and search engines as it allows them to navigate around your site with ease. However, search engines also use them to navigate your site and with no links, they won’t find your pages.
In terms of web design, internal links are not just those links that go from your homepage or blog but they are also contextual links. These links are ones that point users to content that might be of value to them.
Along with this, they make it possible for Google to identify what content is on your website and how it is related and they then value the content.
When an important page receives a number of links, it will become more important to search engines and as a result, internal links can add a significant boost to your SEO.
While Google gains an understanding of the relationship between content, it also takes all of the links on a web page and divides the link value. In many cases, the homepage will contain the most links and so, this will have the greatest link value – the value will be shared between every link found on that page.
Finally, the link value that is given to the following page will then be split between every link that is positioned on that page. So, if you want to increase the link value of your latest blog post, it makes sense to link to it from your homepage. This means that Google will find it quicker.
A solid internal linking strategy can help to improve your site’s SEO. Through the correct internal links, you can ensure that Google understands the relevance of pages, the relationship between pages and the value of pages.
7. SEO Guide for Small Business – Anchor Links Explained
Anchor links or Anchor Text Links will inform search engines about what your business is linking to. Essentially it is clickable text that takes a user to another website but it can have a significant impact on SEO.
Google has clever algorithms that will use the anchor text to determine what the website is about but there are several different Anchor Links to take advantage of. This includes Exact Match, Partial Match, Branded, Naked Link, Site Name, Generic, and Images.
This Anchor Text will help search engines index your pages and they will use it to determine how people visit your page as well as determine the context.
It’s important to keep Anchor Text and links consistent throughout your page and that means that links should be around the same length while the text should be relevant to the linked page.
You can improve your page ranking if you keep the text relevant to the page you are linking to. With related content, you can send strong signals to search engines that you are legitimate and trustworthy.
Again, throughout your SEO content, you will have naturally placed keywords that are used to help your site rank well but remember that you don’t have to link every keyword to another website. If you do this then Google will become suspicious and that will mean that you will get penalised.
Finally, even though Generic Anchor links can be used, it’s best to avoid them where possible. Generic links could include “Click Here” or “Try This”. These are too vague and provide no further information to your users and more importantly, search engines as to what the link is about. So here is an example of a partial match to an authoritative website on Anchor Links.
Our SEO Guide – What Can You Take Away?
SEO coding plays a huge role in the way in which your UK business website is perceived by search engines. We only covered 7 options, but they are the ones reachable for the average website owner.
Making simple coding errors can have a negative impact on your search engine ranking but the good news is that some simple fixes or changes to your coding will ensure that search engines take notice.
You as a UK business owner can do the majority of what we have outlined. You can of course speak to our expert SEO team if you need that extra level of help.
Professional Web design is crucial to your website’s SEO performance. It’s a quality score factor in the way search engines view your website. When hiring a web designer or developer, you need to think more about the technical aspects that go way above keywords alone. While you might think that SEO is all about content, you might be surprised to find out it’s more about user experience, speed, and device compatibility. Google is a smart cookie so let’s look at what type of design it considers to affect SEO.
Why does a professional website design improve your SEO and search engine rankings? Google takes the view of your site from a user’s perspective. Rankings improve if a site has a responsive design, easy navigation, fast load speed, with optimised images and back-end technical SEO.
Professional Web Design for Mobile Improves SEO
We are a Web Design Surrey UK agency and we live in a world where more people are now browsing websites using smart devices more than ever before.
In fact, more people now use smart devices than they do laptops and PCs. As a result, Google released its Mobile-First update or the Mobilegeddon update as it is also known. This update now continues to analyse websites to determine how responsive they are.
For those that are considered to be mobile optimised, they will be ranked higher. Essentially, Googlenow considers mobile responsiveness to be one of the most crucial factors when ranking a website.
Mobile devices are varied and they come in a wide range of sizes and shapes. When you consider that users use tablets, laptops and smartphones to view websites, it’s imperative that your website responds to the devices that people are using.
Users don’t want to have to zoom and pinch the screen when trying to find information and buy products from eCommerce pages. What you need to remember is that a responsive design allows users to connect with your website and read your content with ease. If they have to work hard to read your content then they are going to look elsewhere and as a result, Google will penalise you.
Any easy way to check is to view your own site from the mobile, note any misalignments or oversized pictures & copy and go back into the site’s dashboard and amend picture widths & fonts, and re-center module headers. Those are the common culprits.
Around 58% of all search engine traffic now comes from smartphones and naturally, Google will make sure users have the best possible experience on all pages when using these devices. You must think Mobile-first.
As a result, Google will rank your website higher if you place a focus on Professional Web Design while your users will also be grateful for the smarter design if they can easily navigate around it. This will mean bounce rates drop and users will spend longer browsing your site, all of which will also help to improve your SEO.
Professional Web Design SEO Infographic: 4 Text Book Solutions
Professional Web Design is not in Parallax Scrolling
Parallax design is where the entire website is displayed on one single page. The background of the page can also move slower than the foreground, giving you that floating effect. This kind of design has become highly popular in recent times. They offer smart menus that allow users to intuitively move to other parts of the page while pages are broken up using headers and taglines.
Here is an example Parallax site we created for a London based PA, who required a very simple website for her business identity (i.e business card). The menu on the left automatically descends as you scroll down.
Despite websites that adopt a Parallax design being simple to use, they don’t offer much when it comes to SEO. One of the reasons for this is that crawlers will consider the website to consist of one page and even if the website utilises multiple keywords, this kind of design can cause problems when it comes to keyword optimisation. Consideration here is required to rectify any potential keyword stuffing.
There is no denying that professional web design and SEO work together and if you want your website to rank high then you need to get your SEO right and you can at our SEO Services Surrey Agency. However, Google considers user experience (UX) to be crucial when it comes to ranking and that means that your website has to be well designed and laid out with a good link structure.
A custom-designed website ensures that Google sees you legitimately, across more than one page, with content and authority in its niche.
Professional Web Design Uses Image Optimisation for SEO
Your website consists of many different elements and all of those can have an impact on your SEO rankings. However, you might not realise that your images are also recognised by search engines and this includes how they are uploaded to your website, such as how you name them, the tags, and even their size, all of this plays a significant role in your Google rankings.
There are some easy development tasks that you might want to consider in order to ensure that your images are optimised.
The image name (name.jpeg) has to be identified by relating to the actual keyword and therefore, it must not be misleading. Keep this simple without too many keywords.
Alt-text is vital as it tells Google what the image is. Use again limited keywords to describe the image + keyword in front of the user.
File size can slow your website speed. You need to consider improving the file size of the image because if you make it too large Google won’t consider it to be user-friendly. File size of approx. 30kb is fine, but watch out for image quality and adjust if required. Adobe Photoshop can help with this process by adjusting High to Low Jpegs sizes and picture scale.
Social media also plays a role in image optimisation because it provides users with the ability to share images via their social media platforms to improve rankings. Despite all of this, image optimisation is not difficult but small, simple tweaks can improve SEO and help your website to rank better.
Professional Web Design Content Improves SEO
Professional Web design also includes the content that you use on your website. In the world we live in, information and content is everything and so, it’s really vital that you get it right. Never overlook the importance of optimising your content.
Every single page on your website will be crawled by search engines and that means that content should be clear, concise, engaging and useful. This stands true regardless of how insignificant you might think the page should be. Whether it’s the contact page, sales page or about page, they all have to provide valuable information.
As a result, every page has to be completed with a Call to Action, using the right keywords with Headers, Titles, and Meta Description locked down.
Ultimately, your entire website is more than what you can see on the surface. Professional Web design is not just about a sleek design or layout and it’s certainly more than the colours and brand message. Of course, all of these things carry a significant weight but if you want your website to stand out then you have to make sure you tick every box.
Be wary of overloading your site with plug-ins you don’t research first. They can be web developers/designers fastback way to bring the site together. It’s not really the QTY of plugins that are the issue, more like the bad ones. It only takes one to slow you down, so review their ratings and testimonials before you install.
For a detailed read on Page Speed, click over to Moz.com, their definition below.
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).
One oversight can significantly impact your Google rankings and that can result in searchers completely missing your site. As a result, traffic will drop and that in turn will affect rankings again and ultimately, conversions will reduce. It’s a never ending spiral.
Is Your Website a Professional Design for SEO?
Ensure your website is up-to-speed with professional web design and back-end coding. We will talk about coding in a future article. The front end (customer view) and back end (your dashboard) support each other hand in hand. Spend time getting it right and understanding what is required and you will improve website search engine rankings.
Search engines are demanding more, they behave this way because they understand how important it is to online searchers to find what they are looking for with ease.
For a casual chat or just some free advice – (we do give it!), contact Cream Soda Multimedia at email@example.com or Tel +44 (0)1276 490448.